Disney, Amazon Expand Advertising Partnership
Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant's Real-Time Ad Exchange with the tech giant's demand-side platform (DSP).
The partnership, which was announced during Cannes Lions, will give buyers direct access to Disney+, ESPN and Hulu, as well as access to data from both companies for more precise targeting and efficient outcomes. For example, a pet food brand could reach viewers who both consume Disney content and have shown interest in pet products on Amazon.
'By building a direct path connecting Amazon's commerce insights to the full scale of Disney's streaming ecosystem, we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,' Disney Advertising vice president of programmatic sales Matt Barnes said in a statement.
Disney will begin implementing this expanded access with select advertisers in the coming months. Additionally, Disney+ inventory is now available through Amazon DSP in France, Germany, Italy, Portugal, Spain, Switzerland, Turkey and the United Kingdom.
'This collaboration with Disney represents a significant leap forward in advertising effectiveness,' Amazon DSP vice president Kelly MacLean added. 'We're breaking down traditional barriers between content and commerce signals, allowing advertisers to deliver more meaningful experiences to viewers. By connecting Disney's premium content with Amazon's deep consumer understanding, we're creating advertising that works better for everyone — brands reach the right audiences, publishers maximize their inventory value and viewers see more relevant ads.'
The agreement comes as Disney reaches a monthly ad-supported audience of 164 million users across Disney+, ESPN+ and Hulu, while Prime Video has surpassed 130 million ad-supported users in the U.S. When combining Prime Video with Amazon's other owned and operated entertainment properties such as Twitch, MGM Studios, Wondery and Amazon Music, the tech giant's entertainment portfolio reaches an average monthly ad-supported audience of more than 300 million.
The post Disney, Amazon Expand Advertising Partnership appeared first on TheWrap.
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6 minutes ago
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2026 Porsche Macan EV Review, Pricing, and Specs
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Pricing and Which One to Buy The price of the 2026 Porsche Macan EV is expected to start around $78,000 and go up to $108,000 depending on the trim and options. Base $78,000 (est) 4 $81,000 (est) 4S $87,000 (est) Turbo $108,000 (est) 0 $25k $50k $75k $100k $125k $150k $175k While the Turbo model offers up to 630 horsepower, the 4 offers more driving range, so we'd stick with that trim and its 402-hp powertrain even though its acceleration isn't as satisfying. Porsche's business model includes offering a very long list of options, packages, paint colors, and wheel designs, which is great for creating a Macan EV that's perfectly tailored to your taste. But it can also increase the temptation to spend a lot more than the Macan EV's base price. For that reason, we'll leave the customization up to you and your budget, but we do recommend the Premium package, which adds 14-way power-adjustable front seats with heat and ventilation, heated rear seats, four-zone automatic climate control, and a Bose stereo. This content is imported from Third party. You may be able to find the same content in another format, or you may be able to find more information, at their web site. EV Motor, Power, and Performance The Macan EV's base powertrain is a single, rear-mounted electric motor that can produce up to 355 horsepower when its overboost function is activated; otherwise, it puts 335 horsepower out to the rear wheels. The 4, 4S, and Turbo models feature all-wheel drive thanks to an electric motor on each axle. While the Macan 4 EV produces a maximum of 402 horsepower, the 4S pumps out 509 hp, and the Turbo ups the ante to 630 hp. The 4 tops out at a claimed 136 mph, the 4S at 149 mph, and the Turbo at 161 mph. 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The steering is quick, although we don't feel the calibration is up to Porsche's typical standards, and the optional rear-wheel steering system shortens the Macan EV's turning radius at low speeds and provides additional stability at higher speeds. 0–60-MPH Times At our test track, the Turbo model got to 60 mph in just 2.9 seconds, significantly quicker than the gas-powered Macan GTS. The 4S, 4, and base models will be progressively slower, but even the least powerful RWD Macan should get to 60 mph in 5.2 seconds by our estimates. When we get a chance to strap our test gear to the lower-powered Macan EV variants, we'll update this story with acceleration results. View Exterior Photos Porsche Range, Charging, and Battery Life The Macan EV utilizes a 95.0-kWh battery and supports DC fast-charging at up to 270 kW. In our testing, we got the battery from 10 percent to 90 percent charge in 33 minutes. 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MPGe stands for miles per gallon of gas equivalent, an EPA metric that estimates PHEV and EV vehicle fuel efficiency. For more information about the Macan EV's fuel economy, visit the EPA's website. Interior, Comfort, and Cargo The Macan EV's cabin features integrated ambient lighting and vegan-friendly leather-free seats. Recycled materials are used throughout the interior, including floor mats crafted from regenerated nylon. Overall, the interior lacks panache and doesn't live up to the expectations of luxury set by the Macan EV's price tag. Since the Macan EV doesn't need to pack an engine under the hood, the crossover pairs its 18-cubic-foot rear cargo space with an additional storage nook in the front with a claimed 3 cubic feet of capacity. With the rear seats folded down, Porsche says the rear cargo area expands to 47 cubic feet. View Interior Photos Porsche Infotainment and Connectivity The Macan EV utilizes a 12.6-inch digital instrument cluster and a 10.9-inch central touchscreen. A second 10.9-inch display that sits in front of the passenger and allows them to view video content while the car is in motion is an optional extra. The head-up display also uses augmented reality to overlay elements like navigation onto the driver's view of the outside world. The infotainment system is compatible with Apple CarPlay and features a voice assistant, activated by saying "Hey Porsche." Safety and Driver-Assistance Features The Macan EV comes standard with most of the driver-assistance features you'd expect and offers a more sophisticated lane-keep function as an option. For more information about the Macan EV's crash-test results, visit the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS) websites. 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As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
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11 minutes ago
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