HSMAI launches new edition of CHDM Study Guide
McLEAN, VA – The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide – the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification.
Each CHDM certification applicant receives a digital copy of the guide, which is also available as a standalone educational tool for hoteliers and hospitality leaders seeking to stay competitive in a rapidly evolving digital landscape. The 7th edition features expanded content across all sections to reflect the major shifts in digital marketing since the last edition in June 2023.
New for this year are four chapters designed to reflect the current demands and intersections of hotel commercial strategy: Over-the-Top (OTT) Advertising for Hotels; A Hotel Marketer's Guide to Revenue Management; Hotel Distribution Essentials for Marketers; and The Interdependence of Sales & Marketing. Other key updates include the latest developments on Google, Meta, and OTAs – covering new offerings, advertising processes, and platform evolutions—as well as an updated chapter on Artificial Intelligence, complemented by AI-related insights and actionable strategies woven throughout the guide.
'The 7th edition reflects the pace and complexity of digital transformation in hospitality,' said Nancy Johns, CHDM, Head of Marketing at JC Resorts and Chair of HSMAI's Marketing Advisory Board. 'It's a reference for anyone looking to lead strategically in marketing, sales, or revenue optimization. The added focus on AI, new media channels, and cross-functional collaboration makes it an indispensable tool.'
Created for hospitality marketing, sales, and revenue optimization professionals, the CHDM certification and study guide empower individuals to level up their skills, pivot into digital roles, or better understand how digital impacts every corner of commercial strategy.
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region.
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