‘Namma Mysuru Swachha Mysuru' clean-up drive on June 14
Under the theme 'Namma Mysuru, Swachha Mysuru,' the initiative aims to promote sustainability, restore ecosystems, and highlight the urgent issue of plastic pollution across India.
The clean-up will be conducted from 7.00 a.m. to 9.00 a.m. along the Outer Ring Road, followed by an awareness session at Maharaja's College Grounds from 10.00 a.m. to 10.30 a.m. The session will gather environmentalists, educators, industry leaders, and students to discuss sustainable urban practices.
'India produces over 3 million tonnes of plastic waste annually, much of it unmanaged and polluting public spaces. Despite Mysuru's reputation for cleanliness, rapid urbanisation continues to strain waste systems. This campaign goes beyond cleaning—it aims to reshape public behavior on consumption and disposal,' the organisers said.
The session will address reducing single-use plastics, encouraging recycling, and advocating for policies supporting a circular economy.
Aligned with India's climate goals under the Paris Agreement and SDGs, the drive highlights the need for local ecological balance amid climate impacts on health, agriculture, and weather. Mysuru, with its ecological legacy, plays a vital role in local climate action, it added.
Environmental change starts with a collective effort. This World Environment Day, CII Mysuru urges Mysureans to join hands not just to clean, but to restore the city and protect its future, the release said.
CII Mysuru has invited institutions, industry bodies, NGOs, and citizens to participate and commit to sustainable practices. Volunteers will be provided with safety guidelines and clean-up tools. All waste will be properly segregated and recycled, the organisers said.
For details, participants can contact Kiran M.K. on 9844785965 or email kiran.m.k@cii.in
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