More tough news for buyers. Home prices jumped to all-time highs in June.
The National Association of Realtors said on Wednesday that existing-home prices jumped last month, with the median price reaching $435,300.
While only a 2% increase from June 2024, it's the highest home prices have ever been.
As prices trend up, sales of existing homes have been moving in the opposite direction. NAR data shows that sales fell 2.7% in June. While month-over-month sales rose slightly in the West, they declined in the Northeast, Midwest, and South regions.
NAR Chief Economist Lawrence Yun attributed the price surge to years of undersupply, stating that the trend is prohibiting new buyers from entering the housing market.
"High mortgage rates are causing home sales to remain stuck at cyclical lows," Yun stated. "If the average mortgage rates were to decline to 6%, our scenario analysis suggests an additional 160,000 renters becoming first-time homeowners and elevated sales activity from existing homeowners."
It's the latest stat that shows how brutal the market is for homebuyers, even as other recent data suggested things could be tilting in their favor. Inventory is piling up, which often suggests prices could edge down.
However, data shows that sellers are more often pulling their homes off the market rather than negotiating or lowering prices.
Others have noted that the high barriers to homeownership are particularly tough on first-time buyers, many of whom are younger. The high costs of owning a home have compelled a growing number of Gen Z members to view renting as a better alternative.
NAR data shows that housing costs are rising even as economic uncertainty remains high, and the market could enter an even deeper freeze after years of sluggish sales activity.
On a somewhat hopeful note, Yu said that one factor could help push the US housing market out of its slump.
"If mortgage rates decrease in the second half of this year, expect home sales to increase across the country due to strong income growth, healthy inventory, and a record-high number of jobs," he stated.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Vogue
4 hours ago
- Vogue
Ty Haney Is Ready to Give Outdoor Voices Another Go
It's likely to at least catch the attention of current and former fans of the brand; Haney's challenge now is to successfully introduce the OV aesthetic — heavily associated with millennials — to Gen Z women. To do so, she's updated her go-to-market strategy. Outdoor Voices was part of the direct-to-consumer (DTC) retail gold rush of the 2010s, flush with VC cash, which she says eventually diluted her business to the point where she lost control. Gone are the days where a brand's trajectory could be supercharged thanks to Facebook and Instagram arbitrage. Haney now has a new trick up her sleeve thanks to Try Your Best (or TYB), the community rewards platform she launched in 2022 during the Web3 boom, which raised $11 million last month from investors including Offline Ventures and Strobe Ventures. The concept behind TYB is that brands can build fan channels and reward subscribers with early launches, discounts and more, while using the community to gauge new ideas, get feedback and build brand loyalty. Haney's CBD brand Joggy was one of the first to launch on TYB, while other brands on the platform include Glossier, Rare Beauty and Poppi. Outdoor Voices will go live on TYB this week with the product launch, giving those that join early access on 4 August. 'Really, TYB was a direct reaction to what worked and what didn't at OV. It came from understanding the power of community,' she says. With all Outdoor Voices stores closed, the focus is on e-commerce, though Haney says they're in talks with some select retail partners. Some collaborations that will hit on new categories are in line for spring. The Sun Shirt. Photo: Outdoor Voices The Sugar Cardigan. Photo: Outdoor Voices It's clear speaking to Haney that she's back in her element. She says TYB, Joggy and Outdoor Voices are three pieces of the brand world she's building. She has big ambitions, saying that she wants Outdoor Voices to be the next Patagonia (a brand more reflective of her current time spent between her hometown of Boulder, CO, and San Francisco). When she left in 2020, Outdoor Voices was at around $90 million in annual sales; the plan is to hit a new revenue high in the next 12 to 18 months. But she says she's not thinking about growth targets so much as she is building something that lasts, and she says the partners that she has in place this time feel like ones she can trust, ones that she had time to vet and get to know before deciding to return. She's stepping back in as a part owner of the company she started, which was a non-negotiable. 'Ownership matters a lot to me,' Haney says. 'How we fund the company, what the expectations are. That matters.' What happened with her first run at Outdoor Voices feels present. While she initially says she's 'put a bow on those eight years, and I'm very kind and grateful to them', she later addresses how difficult the period was. 'I'm an optimistic person. I think I blocked out those years.' Haney is not the only female founder of her era that left her company in a blaze of allegations of mismanagement and workplace toxicity. Is it vindicating to return? 'From a founder perspective, challenges are par for the course,' she says. 'But I don't think that era where there were so many takedowns was good for women wanting to be founders. So at the end of the day, I couldn't be more excited for this to be a model to show what's possible, and I hope that there's a wake of new interest from young women, to see what's possible in the brand and business-building world.'


Business of Fashion
4 hours ago
- Business of Fashion
The Marketing Magic Behind Sydney Sweeney's American Eagle Campaign
In the week after American Eagle dropped its ad featuring Sydney Sweeney via New York City's Times Square, its stock leapt by 18 percent. While pop culture rarely distracts from business fundamentals on Wall Street, this campaign certainly struck a chord, with retail investors chiming in on Reddit threads about Sweeney's undeniable sex appeal. Other observers questioned whether a brand targeting teens and tweens should lean into such overt sexiness in its marketing. But whether onlookers were intrigued or offended by the racy nature of the ads, Sweeney has no doubt driven much-needed attention to the retailer, which has struggled to deliver compelling assortments in recent seasons. In May, it withdrew its annual forecast in light of macroeconomic uncertainties. 'There's a consumer hunger for more risqué, bold campaigns, especially after a long period where brands were very risk-averse,' said Rebecca Rom-Frank, senior marketing strategist at insights firm WGSN. '[American Eagle] has figured out a way to make this work by partnering with Sydney,' she added. Sweeney has proven to be a lightning rod for brand marketing in recent months. In May, she was the star of another viral campaign for men's soap brand Dr. Squatch, with which she collaborated on a new product called 'Sydney's Bathwater Bliss.' Industry insiders said the stunt helped Dr. Squatch get acquired by Unilever for $1.5 billion in the following month. American Eagle's campaign, called 'Sydney Sweeney Has Good Jeans,' has achieved a more balanced approach. While leaning into the actress's trademark seductiveness, the denim campaign also highlights her sense of humour with videos of the actress 'auditioning' for the ad, driving a vintage car and making puns directly to the camera. It's this self-aware charm that's succeeded in resonating with American Eagle's young shoppers, said the retailer's chief marketing officer Craig Brommers. By working with the star ahead of her appearance in the highly anticipated third season of 'Euphoria,' the campaign is also critical as part of a wider strategy in driving cultural relevance among American Eagle's key Gen Z demographic, aligning the brand with a sense of relatability and nostalgic Americana. '[We're] really trying to play into the duality of Sydney Sweeney, of [an] accessible girl next door … to someone that's defining style and defining culture,' said Brommers. The Sweeney campaign comes on the heels of recent partnerships with tennis player Coco Gauff and 'Wednesday' star Jenna Ortega as American Eagle further establishes itself as an 'entertainment destination,' said Rom-Frank. It has also partnered with TV series 'The Summer I Turned Pretty.' As part of its most recent campaign, Sweeney created a denim style, the 'Sydney Jean,' riffing on American Eagle's 'Dreamy Drape' jeans. The piece is embroidered with a butterfly on the back pocket to highlight domestic violence awareness, and 100 percent of proceeds from the style go towards the Crisis Text Line, a cause of Sweeney's choosing. The retailer also partnered directly with her personal stylist, Molly Dickson, for the campaign — both Sweeney and Dickson have their own 'edit' of the collection on the American Eagle website. In rolling out the campaign, American Eagle has several activations planned over the course of the next four weeks, which Brommers referred to as the retailer's 'Super Bowl' season as shoppers prepare for back-to-school, during which time it sells a pair of jeans every fifty seconds. Not only does it hope to continue to engage its core Gen-Z demographic but the retailer also aims to acquire new customers both among Gen-Z and flanker demographics, including Gen Alpha and Millennials. 'We have to programme these campaigns as if we are programming as an entertainment company,' said Brommers.
Yahoo
10 hours ago
- Yahoo
Bossjob Launches in Malaysia: A Smarter Way to Find Jobs through Chat-first AI Matching
KUALA LUMPUR, Malaysia, July 28, 2025 /PRNewswire/ -- Bossjob, Southeast Asia's chat-based AI job platform, today announced its official launch in Malaysia, bringing job seekers and employers a faster, smarter, more human-centric way to connect. The new job platform in Malaysia aims to transform how Malaysians find work—especially among Gen Z and gig economy workers. Why Malaysia, Why Now? Malaysia is in the middle of a digital shift, driven by its mobile-first, youth-dominated population. As demand for flexible, blue-collar, and entry-level jobs surges, Bossjob steps in with a bold promise: faster hiring, AI-powered matchmaking, and instant communication—right from your phone. But this isn't a pilot—it's a proven formula. Bossjob has already helped over 100 million jobseekers globally, with local operations focused on serving the Philippines, Singapore, Indonesia and Japan. Since 2023, we've seen a 500% increase in monthly active users in the Philippines alone, while becoming the #1 downloaded chat-first job app in the country. Over 10 million messages have been exchanged between jobseekers and employers, with an average response time of under 10 minutes. Most users complete their job applications in less than 90 seconds. Our AI-matching engine delivers real-time, relevant roles—83% of jobseekers receive a match within 24 hours, and 78% are hired within just 7 days of chatting. That's hiring in under a week—without the waiting game. What Makes Bossjob Different? Chat–first hiring – Message employers instantly, eliminating lengthy application forms and long wait times. AI-powered job matching – Our algorithms understand applicant skills, preferences, and chat behavior, delivering relevant job matches in real time. Simplified profile creation – No more juggling CV formats. Our streamlined profile process means users can apply with one tap. "We are committed to making job searching more accessible and efficient for job seekers," said Bernie Goh, Country Manager Malaysia of Bossjob. "Through this campaign, we aim to connect with job seekers on the go, reinforcing our commitment to simplifying the job search process and empowering job seekers with fast and direct access to employers." Bossjob is already helping businesses move at the speed of chat. "Bossjob helped us connect quickly and meaningfully with Malaysia's young talent during our KL launch. Unlike traditional platforms, their chat-first model let us engage candidates instantly—speed made all the difference," said Chevelle Tham, HR Manager & Hiring Lead at Hvala. Available Nationwide Bossjob's mobile app and web platform are now available nationwide. With job locations initially focused on Kuala Lumpur and Johor, jobseekers in Bossjob Malaysia can: Instantly connect with F&B, logistics, retail, and office employers. Discover AI-curated roles suited to their profile. Skip long registration processes; profile setup takes under two minutes. "Bossjob isn't just offering a new job search alternative in Malaysia—it's equipping jobseekers with the tools and Gen AI technology to optimise their candidate profiles," Goh added. "From fresh graduates to seasoned professionals, we believe every jobseeker deserves not only fast access to opportunities, but also the means to present their best self to employers." Vision for Southeast Asia Bossjob's Malaysia launch is part of its broader mission: to make job hunting instant, equitable, and accessible across the region. With 8,000+ active employers across Southeast Asia—including brands like Jollibee, Lazada, and Uniqlo—we're already trusted by 60% of SMEs in the Philippines and 40% of Singapore's fastest-growing startups. In Japan, we were the first chat-based platform to enter the gig market, achieving over 90% satisfaction in our pilot phase. Get Started Join over 2.5 million users across Southeast Asia who are transforming their job search with Bossjob. With AI-curated roles, real-time chat with employers, and hiring in under a week, it's the fastest way to get hired in the region. Bossjob has facilitated over 5 million job connections in the Philippines, Singapore, and Japan—making us Southeast Asia and Japan's fastest-growing job-matching platform. Bossjob's AI-driven chat engine is redefining job search—delivering relevant jobs in real-time, not weeks. Bossjob is now live in Malaysia. Download our app from the App Store or Google Play—or sign up online and start chatting. Your next job could be one message away. About Bossjob Bossjob is a chat-first, AI-powered job platform transforming hiring across Blue-collar, gig, and Gen Z sectors. With over 1 million downloads and thousands of successful connections in SEA, Bossjob is on a mission to reinvent job search—one chat at a time. View original content to download multimedia: SOURCE Bossjob