
M&S update over when Sparks Birthday Treats will relaunch
M&S shoppers happy to see they can make online orders may have to wait a while longer until full services resume for the Sparks rewards scheme. Customers can now place orders online again after the chain was hit by a major cyber attack that resulted in orders both in store and online being paused for many weeks.
The M&S Sparks scheme offers loyal customers a range of rewards including personalised offers and discounts, and if you include your date of birth on your Sparks profile, you can even get a special birthday gift from the retailer. One concerned Sparks member contacted M&S over social media frustrated that the online orders had resumed the day after their 40th birthday, and so they were worried they would miss out on their treat.
In response, M&S said: "We're working hard to resume normal Sparks services. Once Sparks is back up and running we'll be in touch about your Delivery Pass. Also, customers who are eligible for a Birthday Treat in June will receive this at a later date once the system is fully restored. Thank you for your patience and continued support, we are incredibly grateful."
To celebrate your big day, the Sparks Birthday Treat means you can get a gift from M&S such as an item of clothing, beauty, homeware or something from the M&S food and drink section, such as prosecco or biscuits. Unfortunately, there is little leeway about what gift you get. The M&S website explains: "M&S reserves the right to amend the list of birthday treats from time to time.
"The birthday treat that a customer receives is final and M&S shall not be liable should the birthday treat not be suitable to a customer." To add your date of birth, you need to log into your Sparks account and click on 'Go to your account' and then click on 'Personal details', under 'PROFILE'.
If you want to add your date of birth via the M&S app, you need to log into your Sparks account, go to 'My Account' and click on 'Personal details', also under the 'Profile' section. If you add your date of birthday within 35 days of your birthday, you may not get the treat until the following year.
READ MORE: Kate Middleton's go-to jewellery brand has up to 50% off including £52 off her earrings
M&S managing director of clothing, home and beauty John Lyttle, said in a statement on Tuesday (June 10): 'We are bringing back online shopping this week. A selection of our best-selling fashion ranges will be available for home delivery to England, Scotland and Wales.
"More of our fashion, home and beauty products will be added every day, and we will resume deliveries to Northern Ireland and Click and Collect in the coming weeks. Thank you sincerely for your support and for shopping with us."
Shoppers have been urged to be vigilant as some customer details were stolen in the cyber attack. This included some personal information such as email addresses and order histories.

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