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Strawberry Picking Is Thankless Work. That's What Makes It Worth Watching.

Strawberry Picking Is Thankless Work. That's What Makes It Worth Watching.

If you spend time on TikTok — especially in the embarrassing quantities that I do — then you've probably caught a glimpse of TikTok Live, a feature that allows users to broadcast themselves in real time. TikTok itself is a whirlwind: a delightful, unfiltered mix of skits, stunts and uncannily accurate observations. TikTok Live is something else entirely: a fever dream on speed. You can watch unedited streams of people freestyle rapping, exercising, crafting, waxing their body hair, grooming their dogs, answering questions. One night I was captivated by a woman dressed as a medieval witch playing with fire. Mostly you find people selling things: colorful wigs, tabletop pizza ovens, waist beads, candy, appliances for making nut milks. This can be charming and even spellbinding, in the way the Home Shopping Network used to be. Some (OK, many) of these products are things I was persuaded to buy and have had no subsequent complaints about.
I rarely consent to viewing Live. TikTok's algorithm simply tosses me face first into the feed, a change so jarring that I sometimes shriek a little before swiping away. But lately I've found myself lingering longer and longer, mainly because the app has been feeding me videos unlike any I've seen before.
The first was of a brick maker. He was crouched, in a yellow T-shirt and loose pants, over a pile of earth, which he gathered up into a mold, expertly pounded into shape and then released onto the ground. Rows of identical bricks sat drying in the sun, stretching into the horizon at the top of the video. As the man worked, he appealed to viewers for tokens of their appreciation, which is how monetization works on TikTok Live: Streamers can get paid through virtual gifts sent by viewers, but amounts vary widely. There was no information about who or where the man was. His movements were elegant, methodical; you could see, from the damp furrow of his brow, the extremity of his labor in the hot sun.
The algorithm took notice of my engagement and began feeding me similar livestreams. Most came from the United States. I watched strawberry pickers working for Driscoll's, cameras perched on their carts as they rapidly scooped luscious-looking berries from the plants and put them in plastic containers. I watched dairy farmers hosing down cows in the Midwest. I watched banana packers and people cleaning catfish. I watched all this in real time, as it was happening, a discomfiting and surreal experience: These people were laboring away while I watched, at leisure, from the bath or in bed.
Few of us seem to understand how things are made, what they cost or why.
Mind you, this is not the kind of work you usually see on TikTok. The app is home to plenty of people who show off their lives in novel or picturesque professions; there are perfectly tailored niches full of farmers (FarmTok), beekeepers (BeeTok) and upscale chefs (PrivateChefTok). They post highly produced, highly stylized glimpses into their jobs: a Martha Stewart-ification of modern work, performed and edited to microperfection, with the apparent goal of becoming influencers, or at least influential. They make money based on how many people watch their longer videos or by producing sponsored content — bespoke advertisements integrated into their manicured footage about getting ready for a day as a high-end nanny or chronicling the office life of a social media manager.
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Taylor Swift and Travis Kelce share 3 rare insights into private relationship

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Remember when Carolyn Bessette-Kennedy's simple wedding gown changed bridal dress codes forever?
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