
Rolls-Royce boss urges Labour to back £3bn jet engine project
The chief executive of Rolls-Royce is lobbying ministers to support his company's £3bn jet engine project, saying it could be the 'the single biggest item for economic growth for the UK'.
Tufan Erginbilgic is pushing for the Government to back Rolls's plans to launch a range of engines for short-haul planes, a market it abandoned more than a decade ago.
He said the project could create 40,000 jobs in Britain and deliver a surge in exports.
Mr Erginbilgic is lobbying Labour to support the scheme as the Government prepares to launch its upcoming industrial strategy.
He said: 'Any country needs to support competitively advantaged industries. If you give some momentum that will create lots of export growth, and employment with that.'
Britain's biggest manufacturing company has stepped up talks with potential partners as it eyes a return to making engines for short-haul planes of the kind used by Ryanair and easyJet.
Speaking at the Paris Air Show, Mr Erginbilgic said: 'We are progressing. We would like to enter narrowbody, that's true, and it's even more true right now.
'Our preference is partnership. I can't go into details because of the confidentiality about these things, but we are talking to multiple parties.
'Do we have the technology, do we have the capability, do we have the opportunity? Yes, yes and yes.'
Rolls-Royce would seek government support in helping to fund the £3bn development cost of the engine. Mr Erginbilgic argued that General Electric and Pratt & Whitney, the other major player in the sector, get four or five times as much backing.
He said that support for the project would also deliver a huge boost to the economy. He said: 'It is that big. Think about that. If you pick economic growth in the UK, one item, this will be the number one.'
He added that the project could create more than 40,000 jobs across the supply chain.
Rolls, which has its main manufacturing plant in Derby, would use technology developed as part of its Ultrafan programme on the new engines. It would need to develop a reduced-thrust version of the Ultrafan, which was initially developed for larger, long-haul planes.
The 120-year-old company aims to develop the engines to coincide with the introduction of the next generation of the narrowbody planes from Airbus and Boeing in about a decade's time.
Mr Erginbilgic is eyeing new markets after piloting a stunning turnaround at Rolls-Royce. He told Rolls's 42,000 workers that they were on a 'burning platform' when he took over in 2023.
However, shares in the company have surged more than 700pc since Mr Erginbilgic, a former BP executive, took charge.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


BBC News
12 minutes ago
- BBC News
Birmingham residents say rubbish still piling up on some streets
Residents in some parts of Birmingham have said there are still piles of rubbish on their streets, with the city's bin strike in its third month and no sign yet of a workers from the Unite union, who began an all-out strike on 11 March, are in a stand-off with the Labour-run city council over proposed changes to roles and Khan, who lives on Kenelm Rd in Small Heath, said things had improved since the strike's early weeks but there was "still a lot of rubbish around" and she felt the council was not giving residents detailed updates on the deal City Council has been contacted for a response. In a video posted on X on Monday, council leader John Cotton said the authority was working to "clear the backlog of waste" and it had "put a new deal on the table" to end the strikes.A Unite spokesperson said the latest deal had been presented two weeks ago, with the union saying at that time the proposal had been "watered down" from a "ballpark offer" made at conciliation anger over the strikes disrupted a council meeting on Tuesday, with one man escorted from the public gallery after shouting questions at Cotton. "The mountain of rubbish was removed but it has accumulated again," Gerry Moynihan, who lives on Colonial Rd in Bordesley Green, told BBC Radio Moynihan said the current pile at the end of his road was due to a combination of fly-tipping, people dumping their recycling in black bags, and some household waste that had not been council is collecting household waste, partly by using agency workers, but recycling is not being collected during the industrial Moynihan added that, once a few people put bin bags down on a street corner, it soon became a hotspot for others to do the same."We get people who drive [past] with cars, see the pile, think it's acceptable, stop their cars and dump their bags," he Moynihan said there were piles of rubbish on several roads in Bordesley Green, including Cherrywood Road, Imperial Road, and Grove Cottage Road. Ms Khan in Small Heath said she still often saw bin bags on her street corner, adding that there had also recently been fly-tipping of larger items including a sofa."This is a walkway for children to get to school," she said, adding that she had reported the fly-tipping via the Fix My Street website, which sends reports on to councils, but it had not yet been cleared after three weeks. Follow BBC Birmingham on BBC Sounds, Facebook, X and Instagram.


BBC News
12 minutes ago
- BBC News
'One week' to safeguard jobs at Vivergo biofuel plant, boss warns
Bosses at the UK's largest bioethanol plant say they will be forced to begin consulting on redundancies within the next week unless the government steps British Foods (ABF) said it was in talks with the government to help save its Vivergo Fuels site at Saltend, near Hull, after the removal of a 19% tariff on imports of ethanol from the Sugar chief executive Paul Kenward said it meant that the government had "given away the entre UK market for bioethanol". A government spokesperson said it was working closely with the industry to find a way forward. Speaking to BBC Radio Four, Mr Kenward said there was "a lot at stake".He said the industry was not asking for a "permanent subsidy", but needed "some bridging support from government until some simple common sense changes to regulation can be made".Mr Kenward said representatives from the industry had met with government officials, including Business Secretary Jonathan Reynolds."Unfortunately, we gave a deadline which was the 15th [June]."They asked us to wait for another week – we gave them two – but if we don't hear back from them by 25 June we will have to start a consultation process, which may lead to redundancies," he Kenward's comments follow a similar announcement earlier this week by bosses at Ensus's Redcar bioethanol chairman Grant Pearson said the government needed to come up with a "urgent" solution to save skilled jobs in the region. In response, a government spokesperson said: "The deal agreed with the US will save thousands of jobs in the UK, and we will always act in the national interest."A meeting took place last week with representatives from the bioethanol industry "to discuss their concerns", the spokesperson Saltend plant produces bioethanol which is used in E10 petrol.E10 was introduced in 2021 to help cut carbon emissions and contains up to 10% also produces animal feed, which is a by-product of the bioethanol production process. Listen to highlights from Hull and East Yorkshire on BBC Sounds, watch the latest episode of Look North or tell us about a story you think we should be covering here.


The Independent
12 minutes ago
- The Independent
Mind the personalisation gap: solving retail media's loyalty challenge
SAP Emarsys is a Business Reporter client Retail media spend is surging, but consumer products brands need to convert that investment into lasting customer loyalty. Retail media spend is booming. Consumer products giants are pouring billions of pounds into advertising on retailers' digital platforms to reach shoppers right where they browse and buy. But while media spend soars, customer loyalty is stagnating. Our Global Consumer Products Engagement Report reveals the disconnect: consumers don't want more ads – they want meaningful, relevant engagement. It's time for consumer products (CP) brands to adapt their strategies or risk losing the customer loyalty they have worked so hard to build. Retail media spend is projected to surpass $100 billion by 2026, according to McKinsey. Brands are shifting budget to retail media networks, encouraged by the benefits of digital ad campaigns that can reach consumers right when they can see a product they want to buy. It's factors such as this – direct access to customers and in-the-moment product awareness – that have pushed up the cost of retail advertising as brands compete for premium placements. But your ad appearing at the right time doesn't mean it's making a real connection. Many brands are discovering that awareness alone isn't enough. Awareness doesn't easily translate into valuable connections. SAP Emarsys recently surveyed over 750 senior marketing decision makers at enterprise-level CP businesses along with 14,000 consumers for the Global Consumer Products Engagement Report. We found that 69 per cent of CP marketers say it's becoming harder to engage meaningfully with customers. We also found a growing personalisation gap – a chasm between brands' ability to deliver tailored customer engagement and what customers want to receive. Only a minority of CP marketers feel they excel at engaging customers and just 36 per cent believe their campaigns and content are effectively personalised. Worryingly, 63 per cent of CP consumers say they value highly personalised content, but 51 per cent say their experience with a brand does not feel personalised. So, while there's an elite group of marketers who are taking advantage of this desire for enhanced engagement, the rest are falling into the personalisation gap. Call it ad fatigue or banner blindness – non-personalised, mass marketing approaches to retail media are no longer effective. Brands need to look for ways to connect with their customers more effectively. Your data, your advantage The starting point for connecting with customers should be data. Deep customer insights can help brands to maximise their retail media investments with more precise ad targeting. They can then extend these interactions seamlessly to power personalised engagements across other channels. Some CP brands have started to break down silos, connect data, accelerate operations and engage customers more effectively. However, just 32 per cent of CP marketers say they have an established, connected data strategy; the rest are falling behind, struggling to integrate data sources, gain insights and turn data into meaningful customer connections. But collecting this data – from insights into demographics to channel preferences to spending habits to purchase history – is a big ask. The majority of CP brands don't have a direct relationship with customers. Yet the need for it is clear. Almost two thirds (65 per cent) of CP marketers say consumer behaviour is becoming harder to predict. This tracks with consumer attitudes to CP brands: 64 per cent of CP shoppers don't pay attention to the brands they're buying as long as a product meets their needs. And with the cost of living front of mind for many people, 60 per cent have switched to own-label alternatives as more affordable options. SAP Emarsys helps brands turn every digital interaction into a meaningful data exchange – building trusted, first-party relationships through channels such as email, mobile apps and social media. This digital transformation is possible and certainly worthwhile with the right tools and team in place. Because the customer has made a conscious, informed choice to entrust a brand with this first-party data, it's of higher quality, more relevant and ultimately more useful than data from third-party sources. It's also essential for complex tasks such as personalising customer engagements. A good example here is global sweets company Ferrara, known for brands such as Jelly Belly, Nerds and Trolli. By using customer data solutions from SAP and SAP Emarsys, Ferrara can effectively collect and activate first-party and customer data to hit the sweet spot of delivering tailored experiences for its brand fans. By activating this data across marketing, commerce and sales, businesses have the basis on which to create seamless customer journeys that build loyalty. Maximising ROI: supercharge media strategies That's not to say that CP brands shouldn't continue with their retail media strategies; there's still an important role for digital or in-store advertising and activations. However, with the pressure brands are under because of consumer brand loyalty – or rather the lack of it – they need to be smarter in their approach. Businesses such as Criteo can help with this. Criteo helps brands drive targeted, data-driven ad placements through its commerce media platform. Using AI and data insights, brands can engage and convert customers with highly tailored ad experiences across digital platforms. Integrating Criteo with SAP Emarsys enables consumer products brands to supercharge their retail media strategies by combining powerful ad tech with rich customer data. Brands can turn first-party data insights collected from interactions into personalised, high-impact campaigns on Criteo's network across desktop, tablet and mobile devices, ensuring that ads are seen by the right people, wherever and whenever they are shopping. The result? Increased relevance, greater engagement and more loyal customers. It's a virtuous circle, as loyal customers are often more receptive to the targeted advertising messages they receive via retail media. From clicks to customers for life Inflation, supply chain disruptions, rising advertising costs: these are all contributing to increasing market uncertainty for consumer products brands. To survive, marketers must pivot from seeking short-term clicks and single transactions to building strong customer relationships. This shift means closing the personalisation gap and embracing new strategies to meet customer expectations, moving from transactional marketing to building long-term engagement. Success depends on leveraging first-party data effectively to understand customer needs and behaviours as the foundation for creating personalised experiences that customers value. Personalisation now means more than basic product recommendations but should instead deliver real-time, AI-driven and context-aware experiences to individuals on whatever channel a customer prefers to be. It requires consistent, relevant marketing interactions that build trust and loyalty over time. The challenge consumer products brands face isn't retail media: it is how retail media is used for mass marketing. Brands must look beyond ad spend and focus on what really drives customer connections: personalised engagement. By building tailored approaches and engagement into their strategies, brands can close the personalisation gap and ensure that every pound spent contributes to loyalty and focuses on the right customers at the right moment.