AI Adoption Among Small Businesses Surges 41% in 2025 According to New Survey from Thryv
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250717239434/en/
Many SMBs are gravitating to AI for marketing support, with content marketing emerging as the most popular use case.
The survey, conducted in May 2025 and based on 540 interviews with small business decision-makers, shows that AI adoption is especially strong among companies with 10 to 100 employees, where usage jumped year-over-year from 47% to 68%. Younger business owners and those in professional services and retail sectors are leading the charge, integrating AI into marketing, customer service, and operations.
The majority of small business users (80%) believe AI is essential to reaching new customers, and 78% say it's necessary to meet rising consumer expectations for speed and personalization. These perceived benefits far outweigh concerns about data security, which decreased 40% year over year.
'Small businesses have moved beyond wondering if they should use AI—they're determining how fast they can implement it,' said Grant Freeman, president of Thryv. 'This embrace of AI underscores the value small businesses place on technology. AI is helping them do more with less, reach new customers, and operate with the agility of much larger businesses.'
How small businesses are benefiting from AI
Among current AI small business users:
63% use AI daily. Top applications include data analysis (62%), content generation (55%), and customer engagement tools like chatbots (46%).
58% report saving over 20 hours per month, reinvesting that time into growth initiatives like process improvement, customer acquisition, and innovation.
66% say AI saves their business between $500 and $2,000 monthly, with savings often redirected towards marketing, technology upgrades, and infrastructure.
AI's impact on staffing levels
Two-thirds (67%) agree that AI takes pressure off themselves and their staff. Almost half (46%) say it will make them less reliant on employees. While only 14% of respondents believe AI could replace an employee, nearly half (42%) are open to the idea under the right conditions. As AI adoption levels continue to rise among small businesses, this openness could impact AI's influence on staffing levels.
The survey also found that 41% of small businesses believe AI will help them navigate economic uncertainty, with another 40% saying it might. Optimism is highest among white-collar and service-based businesses, where over 70% see AI as a strategic advantage.
Review the survey report here . To learn more about how Thryv is incorporating AI into its leading small business platform, visit Thryv .
Survey Methodology
Data was collected from 540 small business respondents between May 4 and May 14, 2025. Respondents are decision-makers for their business and are aged 21 or older. Respondents have been in business for one year or more, have 1 to 100 employees, and report revenue ranging from $100k to $9.9 million.
About Thryv
Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading sales and marketing platform designed to help small businesses attract new and repeat customers. Thryv software offers SMBs everything they need to manage day-to-day operations and grow efficiently. The platform's AI-supported marketing and business automations help business owners save time, compete, and win. More than 100K businesses globally use Thryv software to connect with customers and run and grow their business. For more information, visit www.thryv.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250717239434/en/
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
6 minutes ago
- Globe and Mail
The Zacks Analyst Blog Highlights Alphabet and Apple
For Immediate Release Chicago, IL – July 18, 2025 – announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Alphabet GOOGL and Apple AAPL. Here are highlights from Thursday's Analyst Blog: Alphabet vs. Apple: Which Consumer AI Stock Is the Better Buy Right Now? Alphabet and Apple are the two most well-known providers of consumer apps marketplaces through Google Pay Store and Apple App Store, respectively. The companies are taking initiatives to infuse artificial intelligence (AI) into their consumer-centric offerings to expand their user base and boost market share. Unlike enterprises and businesses, individual consumers have been much cautious to adopt AI and generative AI (Gen AI) into their daily lifestyle and routines. Per a Bain & Company December 2024 survey, only 35% of U.S. consumers used Gen AI in comparison to 95% of U.S. and European companies. Concerns around privacy, accuracy and data security have hindered proliferation among individual consumers. However, the scenario seems to have changed in the past six months of 2025. As per a latest report by Menlo Ventures, almost 61% of U.S. adults (survey sample of more than 5,000 U.S. adults) have used AI over the past six months, and nearly 19% have made it a habit to use it on a daily basis. Although monetization remains weak (only 3% paying for premium services among an estimated user base of 1.8 billion), the growing infusion of AI tools into consumer lifestyle that makes users complete their daily routine in a better, faster and cheaper way is expected to boost spending. According to the New Minds, New Markets study by Cognizant in collaboration with Oxford Economics, the 18–44-year-old AI enthusiasts will "command an estimated $4.4 trillion of AI-influenced consumer spending in the U.S. by 2030," driven by a rise in income and purchasing power. For the United Kingdom, Australia and Germany, the projection stands at $690 billion, $669 billion, and $539 billion, respectively. Alphabet and Apple are well-poised to cultivate this huge opportunity. Nevertheless, GOOGL or AAPL, which has an edge under the current scenario? The Case for GOOGL Stock Alphabet's open and cloud-centric approach has been driving the popularity of its applications among consumers. In first-quarter 2025, Alphabet surpassed 270 million paid subscriptions with YouTube and Google One as key drivers. Google Assistant, now called Gemini, is the #2-ranked general AI assistant in terms of usage (23% share) among all U.S. adults as per Menlo Ventures' survey, beating Apple Siri, which is in the #5 position (16% share). Alphabet's initiatives to deploy AI and infuse AI in Search are driving top-line growth. Search revenues are driven by improving engagement with features like AI Overview, which now has 1.5 billion users per month and is available in more than 15 languages across 140 countries. The addition of AI mode expands AI Overview's advanced reasoning, thinking and multimodal capabilities. Advancements in the latest Gemini models are helping Alphabet to upgrade AI Overviews with easier-to-read responses, breaking down key information and incorporating more visuals directly into responses. Circle to Search is driving additional Search and is gaining popularity among younger users. Circle to Search, which is currently available on more than 300 million Android devices, is expected to gain further popularity with the addition of AI Mode. Circle to Search can now be used to get instant help during gaming on mobile. The Case for AAPL Stock Apple is seeing better iPhone 16 sales in regions where Apple Intelligence is available. Apple expanded the availability of Apple Intelligence with iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4 updates in new languages, including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, and Chinese (simplified) — as well as localized English for Singapore and India — and are accessible in nearly all regions around the world. At the end of 2025, Apple Intelligence will be available in eight more languages: Danish, Dutch, Norwegian, Portuguese, Swedish, Turkish, Chinese (traditional) and Vietnamese. New Apple Intelligence features, such as Live Translation, updates to visual intelligence, as well as enhancements to Image Playground and Genmoji, are noteworthy. Shortcuts can access Apple Intelligence directly. Apple Intelligence is now getting added to Apple Wallet, and users can make purchases with Apple Pay. However, Apple Intelligence continues to lag the "WoW" factor, which has been a concern. Delayed and staggered launches are other concerns. GOOGL Earnings Estimate Revision Positive, AAPL's Goes South The Zacks Consensus Estimate for GOOGL's 2025 earnings is pegged at $9.56 per share, up 3 cents over the past 60 days, indicating an 18.91% increase over 2024's reported figure. The consensus mark for Apple's fiscal 2025 earnings has declined by a penny to $7.10 per share over the past 60 days, suggesting 5.19% growth over fiscal 2024. Alphabet Shares Outperform Apple Shares of Alphabet and Apple have suffered from challenging macroeconomic conditions, volatility related to higher tariffs and increasing regulatory concerns. Year to date, GOOGL shares have lost 3.3%, outperforming Apple's decline of 16%. Valuation: Alphabet's P/S Ratio is Cheaper Than Apple In terms of forward 12-month Price/Sales (P/S), Apple shares are trading at 7.52X, higher than Alphabet's 6.41X. While Apple has a Value Score of D, Alphabet carries a Value Score of C, suggesting both shares are overvalued. Here's Why Alphabet Is a Better Consumer AI Stock Right Now Alphabet is benefiting from the growing popularity of Gemini, AI Overview and Circle to Search among consumers. Continuous innovation across search, productivity and developer tools is a key catalyst for Alphabet. In comparison, Apple is still playing a catch-up role with Apple Intelligence. Currently, Alphabet has a Zacks Rank #2 (Buy), making the stock a stronger pick compared with Apple, which has a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Research Chief Names "Single Best Pick to Double" From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all. This company targets millennial and Gen Z audiences, generating nearly $1 billion in revenue last quarter alone. A recent pullback makes now an ideal time to jump aboard. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Nano-X Imaging which shot up +129.6% in little more than 9 months. Free: See Our Top Stock And 4 Runners Up Media Contact Zacks Investment Research 800-767-3771 ext. 9339 support@ Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release. 5 Stocks Set to Double Each was handpicked by a Zacks expert as the favorite stock to gain +100% or more in the months ahead. They include Stock #1: A Disruptive Force with Notable Growth and Resilience Stock #2: Bullish Signs Signaling to Buy the Dip Stock #3: One of the Most Compelling Investments in the Market Stock #4: Leader In a Red-Hot Industry Poised for Growth Stock #5: Modern Omni-Channel Platform Coiled to Spring Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor. While not all picks can be winners, previous recommendations have soared +171%, +209% and +232%. Download Atomic Opportunity: Nuclear Energy's Comeback free today. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Apple Inc. (AAPL): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report
Globe and Mail
6 minutes ago
- Globe and Mail
Digi International to Release Third Fiscal Quarter 2025 Earnings Results and Host a Conference Call on August 6, 2025
Digi International® Inc. (NASDAQ: DGII) will release its financial results for the third fiscal quarter 2025 on Wednesday, August 6, after market close, at approximately 4:00 p.m. ET. Ron Konezny, CEO, and Jamie Loch, CFO, will host a conference call later the same day, at 5:00 p.m. ET, to briefly discuss the results and will take questions and provide answers. Please click here to pre-register for the conference call and obtain your dial in number and passcode. All participants are asked to dial-in 15 minutes prior to the start time. Participants may access a live webcast of the conference call through the investor relations section of Digi's website, or the hosting website here. A replay will be available within approximately two hours after the completion of the call. You may access the replay via webcast through the investor relations section of Digi's website. The webcast will be available for replay for approximately one year. About Digi International Delivering Scalable Solutions for What's Next Since 1985, Digi International Inc. (Digi) has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies. From radio frequency modems to gateways, cellular routers, networking devices, embedded system-on-modules (SOM) and single-board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offering includes sensor-based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small.
Globe and Mail
6 minutes ago
- Globe and Mail
Securities Lawsuit Alert: Organon & Co. (OGN) - Contact Levi & Korsinsky Before July 22, 2025
New York, New York--(Newsfile Corp. - July 18, 2025) - If you suffered a loss on your Organon & Co. (NYSE: OGN) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: or contact Joseph E. Levi, Esq. via email at jlevi@ or call (212) 363-7500 to speak to our team of experienced shareholder advocates. Cannot view this video? Visit: THE LAWSUIT: A class action securities lawsuit was filed against Organon & Co. that seeks to recover losses of shareholders who were adversely affected by alleged securities fraud between October 31, 2024 and April 30, 2025. CASE DETAILS: According to the complaint, defendants provided overwhelmingly positive statements to investors while, at the same time, disseminating materially false and misleading statements and/or concealing material adverse facts concerning the true state of Organon's priorities, particularly, related to capital allocation through quarterly dividends. Notably, defendants concealed the high priority of Organon's debt reduction strategy following the Company's acquisition of Dermavant, resulting in a 70% decrease for the regular quarterly dividend. Following this news, the price of Organon's common stock declined dramatically. From a closing market price of $12.93 per share on April 30, 2025, Organon's stock price fell to $9.45 per share on May 1, 2025, a decline of more than 27% in the span of just a single day. WHAT'S NEXT? If you suffered a loss in Organon stock during the relevant time frame - even if you still hold your shares - go to to learn about your rights to seek a recovery. There is no cost or obligation to participate. WHY LEVI & KORSINSKY: Over the past 20 years, Levi & Korsinsky LLP has established itself as a nationally-recognized securities litigation firm that has secured hundreds of millions of dollars for aggrieved shareholders and built a track record of winning high-stakes cases. The firm has extensive expertise representing investors in complex securities litigation and a team of over 70 employees to serve our clients. For seven years in a row, Levi & Korsinsky has ranked in ISS Securities Class Action Services' Top 50 Report as one of the top securities litigation firms in the United States. Attorney Advertising. Prior results do not guarantee similar outcomes.
