Korea's Barunson E&A Unveils International Remake Deal With Indonesian Studio Imajinari
Under the deal, Barunson E&A will handle international remake rights for three of Imajinari's titles: hit horror-comedy Agak Laen, its upcoming sequel Agak Laen 2, and the dark comedy Tinggal Meninggal.
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This deal marks Barunson E&A's expansion of its international business beyond co-production and international sales, to remake rights. Focusing most of these efforts on the Southeast Asian region over the last three years, Barunson E&A has already collaborated on several Indonesian titles, including action thriller 13 Bombs (produced by Visinema Pictures), horror film Respati (by Base Entertainment), and musical Rangga & Cinta (produced by Miles Films).
Imajinari was founded in 2021 by comedian-director Ernest Prakasa and his manager Dipa Andika as part of Hahaha Corp, a talent agency that represents Indonesian comedians.
2024 title Agak Laen is Imajinari's biggest hit, notching 9.1 million admissions to become the most-watched Indonesian comedy of all time and the second highest local film by admissions overall. Based on a podcast series of the same name, the film follows a group of misfits who accidentally turn their not-so-scary haunted house into a viral sensation when a real ghost starts haunting it. The sequel, Agak Laen 2 is scheduled for release in Q4 2025.
Imajinari will roll out Tinggal Meninggal in August, a dark comedy currently in post-production. The film follows Gema, a lonely man who starts telling small lies to get his coworkers' attention — until those lies snowball and gets even more complicated as he goes along.
'Our philosophy has always been about telling original stories in ways that surprise and engage the audience,' said Imajinari founder Ernest Prakasa. 'It's exciting to collaborate with Barunson E&A and see how our creativity can be reimagined through remakes around the world.'
Yoonhee Choi, CEO of Barunson E&A, added: 'With Imajinari, we see a studio that excels at telling deeply relatable stories — about family, love, and human connection—but with fresh and entertaining perspectives. We're excited to introduce their unique IPs to global audiences and share creative voices that deserve wider recognition.'
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