About 1.4 lakh new PMJDY a/cs opened under financial inclusion saturation campaign: FinMin
saturation campaign
, the finance ministry said on Tuesday.
The Department of Financial Services (DFS), under the finance ministry, has launched a three-month nationwide saturation campaign, effective from July 1 to September 30, 2025, to bolster the outreach of flagship schemes, such as
Pradhan Mantri Jan Dhan Yojana
(
PMJDY
), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY), an official statement said.
This campaign seeks to achieve comprehensive coverage across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs), ensuring that every eligible citizen gets the intended benefits of these transformative schemes.
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Nearly 1.4 lakh new Jan Dhan accounts have been opened and more than 5.4 lakh new enrolments have been recorded under three Jan Suraksha Schemes in the past fortnight, the statement said.
In two weeks, a total of 43,447 camps have been conducted across various districts to facilitate beneficiary enrolment under key schemes and promote
financial literacy
.
Live Events
The campaign is scheduled to continue until September 30, 2025, covering approximately 2.70 lakh GPs and ULBs, the statement added.
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