A boom in homes, cars, and flights contrasts with empty shops and restaurants
For others, the story is quite different: spending on food, clothing and dining out is declining and 60% of Argentines anticipate making fewer purchases in the coming months, according to LatAm Pulse, a survey conducted by AtlasIntel for Bloomberg News.
Those concerns come as unemployment for salaried, formal jobs has hit a four-year high, while wages adjusted for inflation have declined in recent months. A 'For Sale' sign stands outside a house in Buenos Aires. Photo / Erica Canepa, Bloomberg via the Washington Post
'I'm barely making it to the end of the month,' says Valeria Ruiz, a 44-year old single mother-of-two who cleans homes and recently added a travel agency gig to boost her monthly income to 600,000 pesos (US$465), less than what she previously earned in retail with just one salary.
In the past year, Ruiz has cut out restaurants. She now hunts for the cheapest brands of milk, pasta and yogurt at the supermarket.
'Things are harder now because the job market isn't like it was before: I always used have a lot of work, but everything has absolutely halted.'
Ruiz isn't alone: 84% of the Argentines say they've changed their consumption habits due to the economy, including cutting back on clothing purchases and dining out, according to a survey by pollster Management & Fit.
Meanwhile, 67% of them have a negative outlook on the economy, according to AtlasIntel.
A survey by Argentina's statistics agency of supermarkets and wholesalers found 27% of store owners have a negative view on the state of business, versus only 7% who say it's positive.
So far, voters' economic pessimism hasn't dented Milei's high approval ratings.
He's managed to bring down inflation, revive mortgage lending and lift currency controls for individuals - all popular moves across society.
But to tame inflation, the President has leaned on a stronger exchange rate that fuels demand for durable goods and favours wealthier Argentines, while making restaurants, local vacations and weekend shopping increasingly expensive for many others.
The numbers are impacting Argentina's outlook: Economists in June trimmed forecasts for this year to 5% growth after steadily increasing projections in the five prior months - a solid rebound after two years of contractions. Economic activity in May sputtered though, posting the third negative monthly print of the year, albeit mild. A restaurant prepares for its dinner service in Buenos Aires, Argentina. Photo / Erica Canepa, Bloomberg via the Washington Post
Auto sales rose 78% in the first six months of the year compared to the same period in 2024, as purchases of Porsche, Audi and BMW more than doubled, with Toyota and Volkswagen selling the most units.
Home sales both in the city and province of Buenos Aires were up about 50% through May, and the number of Argentines travelling abroad rose 64%, according to industry reports and government statistics. Delta, American, Latam Airlines and Aerolineas Argentinas have added or plan to launch Argentina flights to meet rising demand later this year.
Meanwhile, spending at restaurants in the city of Buenos Aires dropped in five of the past six months, and supermarkets haven't seen activity bounce back to pre-Milei levels yet.
The number of vacant shops in the city rose in the first four months this year to the highest level, 896, since at least 2022.
On average, only 43% of hotel rooms nationwide were occupied this year through May, consistently down from the same time span in past years and even lower than pre-pandemic levels.
'This is what happens with fixed exchange rate regimes - they boost durable goods consumption, appreciate the currency, and bring inflation down quickly,' said Marcos Buscaglia, co-founder of Buenos Aires-based consultancy Alberdi Partners.
The parallel market peso has appreciated by 57% in real terms since Milei took office 18 months ago. 'On top of that, you have trade liberalisation pushing dollar prices even lower.'
The opening of Argentina's economy allowed Flavio Ortega, a car dealership salesman in the elite Puerto Madero neighbourhood, to fill his showroom with imported cars and start selling volumes he hadn't moved since 2018. Purchases of BMWs more than doubled in the first six months of the year. Photo / Erica Canepa, Bloomberg via the Washington Post
For the past five years, tight import restrictions meant the 45-year-old Ortega could barely display two cars at a time - a set-up that discouraged buyers. But auto imports in June alone were up almost 250% from a year ago.
'In 2025, with imports back, we're able to showcase up to 13 vehicles worth as much as $80,000 each - and we've already doubled last year's sales,' he said.
Gaston Aybar closed 40% more real estate transactions in the first half of the year compared to same time in 2024.
A stronger peso, lower interest rates that made mortgages more accessible and Milei's tax amnesty programme that convinced Argentines to declare dollar-denominated assets late last year are driving sales.
The realtor says mortgages are making it possible for middle-class Argentines to buy or upgrade their homes, even though it comes with tighter monthly budgets.
'Today is a moment when people are trying to invest in something that's lasting,' says Aybar, 49.
'People with some basic savings are asking themselves, 'Do I spend it on a car, vacation or do I cut back spending and take out a mortgage?' There's a shift in people's thinking to bet on housing.'
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