logo
Dyson confirms very smart new vacuum and it's like nothing we've seen before

Dyson confirms very smart new vacuum and it's like nothing we've seen before

Business Mayor22-05-2025

Dyson is launching a wafer-thin new vacuum cleaner, and it's like nothing the UK firm has released before. It's called the PencilVac and aims to offer a lightweight way of sucking up the muck from your floors. Dyson is boasting that this will be the world's slimmest vacuum and will measure in at just 38mm in diameter. That should make it feel more like an old-fashioned broom than a high-tech carpet cleaner.
And don't think that skinny stick design will mean poor power. Dyson says its upcoming dust buster will feature a Hyperdymium 140k motor which can spin at up to 140,000RPM to generate 55AW of powerful suction.
To ensure you don't miss a spec of dirt, it also comes with Dyson's clever laser head, which guides you to the grime.
There's also a clever double brush bar to help make this new machine Dyson's most manoeuvrable vacuum. This will help users clean perfectly backwards or sideways, right up to the edges – all with minimum effort.
Because it's so thin, Dyson has also added a new air-compressing bin design to this device.
This is able to compress the dust as it is separated from the airflow, and means the smaller collection bin can hold five times more dust and debris.
The new PencilVac also gets a small display, smartphone connectivity and a new magnetic dock for refills.
The only slight drawback of having such a thin vacuum is battery life, as this machine only lasts for around 30 minutes before needing a refill.
You can swap the battery if you need more cleaning time, but it's certainly a compromise.
The other thing to note is that this machine won't go on sale until 2026 and we're yet to see official pricing.
'I have long wanted to make a vacuum of only 38mm diameter (the same as my latest hair dryer, the Supersonic),' said James Dyson, Founder of Dyson.
'But first we needed to develop our most powerful Hyperdymium motor at only 28mm diameter to achieve such a slender machine. Then a new dust separation and compaction system was developed. We have taken cleaner heads in a new direction with our four conical brush bars counter rotating, so that the head simply floats on the floor, giving excellent cleaning in any direction.'
And, speaking about the cleaner, John Churchill, Chief Technology Officer at Dyson added: 'Engineering our smallest and fastest vacuum motor is no simple feat. It was more than miniaturising every piece of technology.
'From a new motor, a new paradigm in cleaner heads, to a new separation system, the Dyson PencilVacTM represents our most advanced engineering to date.'
READ SOURCE

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Walmart Deals of the Day: Dyson's Powerful Big Ball Vacuum Is $150 Off
Walmart Deals of the Day: Dyson's Powerful Big Ball Vacuum Is $150 Off

CNET

timean hour ago

  • CNET

Walmart Deals of the Day: Dyson's Powerful Big Ball Vacuum Is $150 Off

While we don't have the official dates quite yet, Amazon has confirmed that its next Prime Day sale will be in July. But you don't have to wait until next month to start scoring big savings. Walmart offers some great deals year-round, and CNET is here to help you make the most of them. Every day, we single out some of the absolute best bargains available, and for today, June 3, that includes $150 off a powerful Dyson vacuum, $50 off a top-rated Google security camera and a pro-grade SteelSeries streaming mic that's $160 off. This Dyson combines the power of a corded vacuum with the maneuverability of a cordless model for serious versatility. It boasts 250 air watts of suction to tackle serious messes on both carpet and hardwood floors, and the wand features 360-degree articulation to help you reach all the nooks and crannies. It's also equipped with whole-machine filtration that traps dust, allergens and other particulates as small 0.3 microns. Plus, it has a large 1.5-liter dust bin which is easy to empty with the press of a button. This Google Nest Cam is one of the top security cameras on the market right now. It's weather-resistant, so you can use it outdoors as well as indoors, and it's battery-powered, which makes it easy to install. It boasts 1080p video resolution with night vision, and you can check in anytime with a 24/7 live feed. Plus, it will automatically store three hours of video footage when there's activity detected. Our reviewer was also impressed with its AI detection capabilities, which can tell the difference between people, animals and vehicles and will send accurate notifications straight to your phone. It's also equipped with two-way audio so you can easily chat with visitors or delivery drivers. If you're an aspiring streamer or podcaster, this deal is a great chance to upgrade your setup without breaking the bank. This pro-grade microphone is equipped with an extra-large capsule for richer, fuller broadcast-quality audio, and this deal includes SteelSeries' Sonar sound mixing software so you can easily customize your recording. Plus, it comes with an XLR stream mixer with mappable controls so you can adjust your audio on the fly.

This Popular Cordless Dyson Vacuum Is $170 Off Right Now But Not For Too Long
This Popular Cordless Dyson Vacuum Is $170 Off Right Now But Not For Too Long

Yahoo

timea day ago

  • Yahoo

This Popular Cordless Dyson Vacuum Is $170 Off Right Now But Not For Too Long

The Real Deal: We use deal trackers and commerce experience to sift through 'fake' hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there's an exception, we'll tell you why.) Whether you have pets, children, both or neither, you probably like a clean house. Enter the Dyson V8. It's a coveted cordless vacuum that's lightweight and easy to carry around the house and can be used on floors, furniture and ceilings. A single charge will give you 40 minutes of cleaning time, and it has famously strong suction that works on both carpet and hard floors, sucking up fur, dust, crumbs, dirt and everything else. The vacuum also has whole-machine filtration that sucks in allergens and finer dust as well, helping the air stay fresh in your home. Dyson's easy-empty design also means you can release all the gross stuff you've sucked up with only the touch of a button into the trash can, keeping your hands clean, too. And right now, it's at a deep sale price at Walmart with up to 36% off its original price. That's a total of $170 off this lustrous cordless cleaner. The V8's versatile design allows it to transform into a small handheld vacuum for stairs or cars or countertops, or you can easily use it on ceilings, baseboards and other hard-to-reach places, as it's easy to lift and not limited by a cord. Along with the vacuum itself, you'll get the de-tangling motorbar, a cleaner head designed for pet hair that won't get all tangled or clogged, a combination cleaning tool with a wide nozzle and brush perfect for cleaning your car, a crevice tool and docking station where it also charges. Grab one today and enjoy Dyson's 2-year warranty and endless years of a sparkling home. These Popular Vacuums Are Essential For Spring Cleaning This Smart Sprinkler Makes Watering Your Yard Effortless — And It Just Hit Its Lowest Price 23 Cozy Father's Day Gifts For Dads Who Love To Relax At Home

Why Hair Tools Still Haven't Won Over Textured Hair Consumers
Why Hair Tools Still Haven't Won Over Textured Hair Consumers

Business of Fashion

timea day ago

  • Business of Fashion

Why Hair Tools Still Haven't Won Over Textured Hair Consumers

Black women spend more on their hair than any other demographic. Yet the makers of hair tools, a popular and lucrative category, are failing to appeal to them. In 2024, a campaign from premium brand Dyson saw a swift backlash. The now-deleted video showed a Black woman with Afro hair using the Dyson Airstrait, its then-newly launched styling tool, to straighten her hair. However, there was no notable difference after one pass with the styling tool. In a statement, Dyson said that while its products are engineered for all hair types and textures, it recognised that the video did not showcase this adequately, and that for those with coily or Afro hair, the product is best used to stretch the hair. In many cases, including Dyson's, the devices themselves are suitable for Afro hair types. It's the campaigns that miss the mark. Tools like the Dyson Airwrap and Shark Flexstyle have gained enormous popularity as consumers look to create salon-worthy styles in their own homes, with products often retailing for north of $500 and gaining must-have status, especially amongst younger shoppers. Customers with textured hair hold immense potential: The market is expected to hit $15.6 billion by 2031, according to market research and consulting firm Allied Analytics. Not only will a poorly executed campaign fall flat, but it also undermines the brand's credibility and innovative muscle. 'If your campaign misses that mark, consumers won't just ignore it, they'll let everyone know,' said Joe Gagliese, co-founder and co-CEO of social media agency Viral Nation. Brands find success when they strike the perfect balance between tech and beauty marketing, said Shark Beauty's chief marketing officer Kleo Mack, who joined the brand in May from Glossier. To ensure campaigns represent the products' full potential, and don't go viral for the wrong reason, having diverse teams and working closely with curly, coily and tight-textured hair specialists is key — innovation is fruitless if it's not adequately communicated to the end user. 'If you have the right engineers, good for you,' said Jamelia Donaldson, founder and chief executive of Treasure Tress, a hair product discovery box for textured hair. 'But if you're not able to deliver a strong marketing message that well represents the consumer that you're trying to connect to, and presents them with a desired outcome, then it's useless.' Building a Successful Campaign One way to more effectively demonstrate a product's suitability for all hair types is to let creators, not models, make the adverts. Creators can organically demonstrate how products can be used on textured hair, and have the added benefit of bringing their own flair and personality, and in some cases, specialised knowledge or savoir-faire with a particular market or region. For some brands, simply gifting the products to consumers, who then showcase them online, is enough to boost sales. 'When [customers] see how [real people] use our products, and the result on their hair, that is a huge selling factor for us,' said Christiane Pendarvis, co-CEO of Pattern, the hair brand founded by the actress Tracee Ellis Ross, which makes tools like blow dryers and curling irons that retail for $189 and $249. Real-world endorsements help give the products a more authentic stamp of approval that cuts through the clutter of the marketplace, she said. Brands also need to understand the different needs that different hair types have, and how different consumers might use products. The Dyson Airwrap might be used by a Caucasian customer to get a bouncy blow-dry effect, but a customer with coily hair might be more attuned to its stretching properties, or ability to dry the hair with less damaging heat. A skilful marketing activation can not only help engage existing customers, but also secure new ones: In May, during Met Gala weekend, Pattern, which usually targets women, held a barbershop event in New York, drawing a mix of male influencers and stylists to the pop-up. One barber used the Pattern hair steamer on his clients' beards to help lock in moisture, highlighting the versatility of the tool. 'We really rely on those experts who understand the value of these heat tools and who know how to use them properly,' Pendarvis said. A Seat at the Table The key to producing a successful and inclusive marketing campaign is ensuring the right people are able to shape, critique and challenge a brand's marketing choices. When brands release tone-deaf marketing campaigns, it can be an indication of lacking internal representation. Diversity in senior positions can help brands spot any marketing mishaps before a campaign is released to the public. When people of colour hold executive positions, it 'empowers people to have an opinion and question the quality of something that's going live,' said Donaldson. Brands may have diversity within the organisation, but if those individuals hold junior positions, they may not have the confidence to flag any issues, or their feedback may not be taken seriously, she added. Shark's campaigns show the products in use with a variety of hair textures. (Shark) Pattern has recruited professionals to demonstrate the wide use of its tools. (Kamilah) Shark's campaigns show the products in use with a variety of hair textures. (Shark) Using consultant advisors is another option brands can use to gain insight: Shark has its Textured Hair Advisory Board, which is made up of experts from salon owners, educators, and specialists in 4C hair, including Toriah Mimms, CEO and founder of The Curl Bar and professional hair stylist Quam Kent. This move has allowed the brand to receive direct feedback on heat tools from stylists before the product goes to market. Representation has the power to turn hesitant onlookers into loyal consumers. 'You need to see someone that looks like you, someone that has hair like you, someone that's credible using the product, ' said Mack. A Spotlight on Innovation For campaigns to showcase both the tools' potential and celebrate textured hair, adverts need to adequately demonstrate how the tool can be used on curly, coily and tight-textured hair types. For Pattern, consumer insights shape how the product is developed, and which is then used to inform the marketing strategy. For example, its curling iron comes with a barrel that is small enough for coily and curly hair consumers to replicate and enhance their natural curl pattern. 'When we go to market [these products], it really shows that we understand our community and we're building products really with them first in mind,' said Pattern's Pendarvis. For newcomers like Noma Sana, a UK-based hair tool brand, partnering with salons is crucial for building trust and reaching new clients, as consumers are likely to learn more about the tool from the stylist, which can lead to sales, said founder Lily Odogwu. 'When consumers feel seen, they engage. When they feel heard, they stay,' Gagliese said. 'When they believe a brand respects their lived experience, they share that story with you [their audiences].' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store