EXCLUSIVE: Alexander McQueen, Sean McGirr Travel to a Welsh Castle for Spring 2025 Campaign
In the images and short film shot by Glen Luchford and styled by Sarah Richardson, models are seen frolicking around the castle, deserted land and shore of the Welsh wilderness in a pensive mood.
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'The banshee was a figure that was very present in my childhood imagination growing up in Ireland and she has recently taken on new meaning for me. She embodies a sense of strident self-expression that resonates now; something freeing that drives connection with others,' McGirr said.
The models are captured in sharp tailoring; magpie embroideries; shredded silk organza; cobweb lace, and a dress made of tangles of silver chains that Angelina Jolie wore to the Golden Globes in 2025.
The campaign also pushes the Kering-owned brand's accessories line with a focus on the T-Bar range, which includes belts, sandals and bags in different styles — the prominent bag in the campaign imagery is the T-Bar Sling Pouch in a baby blue.
The spring 2025 collection used McQueen's fall 1994 'Banshee' collection as a touchstone with uses of bumster pants, love of Savile Row, wild nature and London underworld characters, but in a modernized aesthetic.
The designer also incorporated his own taste of London: Jermyn Street shirtmakers and military tailors, Victoriana, Etonian school uniforms, communion dresses and East End kids 'trying to be posh but failing,' he told WWD in September last year.
McGirr's McQueen so far has been all about characters with a youthful, punk attitude.
His debut campaign that was released in July last year featured a model sitting on a white horse, while another sat in a PVC dress inside a home decorated with patterned carpeting and floral wallpaper from the mid-20th century.
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