![[팟캐스트] (686) K-pop 앨범 발매 시간의 비밀](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F05%2F12%2Fnews-p.v1.20250506.a284dd8295f845b6986476aa229fe220_T1.jpg&w=3840&q=100)
[팟캐스트] (686) K-pop 앨범 발매 시간의 비밀
K-pop timing secrets: 1 p.m. or 6 p.m.?
진행자: 홍유, Elise Youn
기사요약: 케이팝 앨범의 발매 시간은 주로 목표 시장에 따라 조정되며, 미국 시장을 겨냥할 경우 한국 시간(KST) 기준 오후 1시에, 국내 시장을 타겟으로 할 경우 오후 6시에 발매되는 경향이 있다.
[1] A clear pattern has emerged in the album release times of K-pop stars. Why are some albums released at 1 p.m. while others drop at 6 p.m.? The answer lies in the target markets and charts the artists are aiming at.
emerge: 나타나다, 드러나다
aim at: 목표를 두다, 겨냥하다
[2] 'Though it varies by artist, release times are usually tailored to the target region. For instance, if the US and global music markets are the focus, the release is set to coincide with midnight in that region,' said an official from one of the major K-pop agencies. 'During daylight saving time in the US, this translates to 1 p.m. KST. Otherwise, it's 2 p.m. KST,' the official added.
vary: 차이가 있다
coincide: 동시에 일어나다, 일치하다
[3] Currently with daylight saving time in effect, 1 p.m. in Korea on a Friday is midnight on the East Coast in the US, which is 13 hours behind. Since Billboard charts are based on eastern time and track data from Friday to the following Thursday, releasing music at Friday 1 p.m. in Korea is a strategic move for artists targeting Billboard charts and the global market. Major pop stars like Dua Lipa, Miley Cyrus and Drake also frequently release new music on Fridays. On the other hand, for groups more focused on domestic streaming platforms and the local K-pop scene, six is the key number.
strategic: 전략적인
frequently: 자주, 빈번하게
[4] 'Definitely many more users access music platforms after 6 p.m., so it has become a general rule to release music then rather than during weekday daytime hours, when people are at work or school,' said an official from JYP Entertainment.
yoohong@heraldcorp.com
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