Snack attack! Walkers crisps adds first new flavours in decades
In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing.
Say hello to Sticky Teriyaki and Masala Chicken: the unexpected duo ready to spice up your lunchtime sandwich and potentially start a few debates about which one's best. For the first time in decades, Walkers has given the nation's crisp aisles a serious shake-up — and it's not just another 'limited edition' gimmick. Pic: SUSANNAH IRELAND/AFP via Getty Images
Describing the new flavours, the crisp-maker said: 'With a balance between sweet and tangy, the new Sticky Teriyaki flavour is sure to hit your senses with an array of tastes inspired by flavours from Japan.'
'Packing a punch of flavour, the new Masala Chicken provides a rich and spicy taste and with Tikka Masala being a firm favourite dish in the UK, the new crisps give you a bite sized flavour you can enjoy on the go.'
Both flavours are available from 11 August in the UK, with the company stating that it has been working on the flavours for around a year, in a six-step process that saw 63 different flavour submissions analysed. In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing. Pic:The new introductions mark the first time in decades that the brands core offering has changed.
Classic flavours Ready Salted, Cheese & Onion and Salt & Vinegar were first introduced in the 1940s, 50s, and 60s.
Other classics like Prawn Cocktail, Roast Chicken and Smoky Bacon were brought about around the 1970s.
While different iterations may have appeared in limited edition collections, both of the new flavours are brand new formulations, developed and tested over the course of the past 12 months.
Wayne Newton, senior marketing director at Walkers said: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.'
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Snack attack! Walkers crisps adds first new flavours in decades
For the first time in decades, Walkers has given the nation's crisp aisles a serious shake-up — and it's not just another 'limited edition' gimmick. In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing. Say hello to Sticky Teriyaki and Masala Chicken: the unexpected duo ready to spice up your lunchtime sandwich and potentially start a few debates about which one's best. For the first time in decades, Walkers has given the nation's crisp aisles a serious shake-up — and it's not just another 'limited edition' gimmick. Pic: SUSANNAH IRELAND/AFP via Getty Images Describing the new flavours, the crisp-maker said: 'With a balance between sweet and tangy, the new Sticky Teriyaki flavour is sure to hit your senses with an array of tastes inspired by flavours from Japan.' 'Packing a punch of flavour, the new Masala Chicken provides a rich and spicy taste and with Tikka Masala being a firm favourite dish in the UK, the new crisps give you a bite sized flavour you can enjoy on the go.' Both flavours are available from 11 August in the UK, with the company stating that it has been working on the flavours for around a year, in a six-step process that saw 63 different flavour submissions analysed. In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing. Pic:The new introductions mark the first time in decades that the brands core offering has changed. Classic flavours Ready Salted, Cheese & Onion and Salt & Vinegar were first introduced in the 1940s, 50s, and 60s. Other classics like Prawn Cocktail, Roast Chicken and Smoky Bacon were brought about around the 1970s. While different iterations may have appeared in limited edition collections, both of the new flavours are brand new formulations, developed and tested over the course of the past 12 months. Wayne Newton, senior marketing director at Walkers said: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.'
