Delulu Over Labubu? The Market Has Its Say
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I've avoided the global Labubu phenomenon for months, even since I saw the ugly creatures pop up on the social media feeds of addled influencers. But now the ever-astute Shuli Ren has taken note of the toy's enormous popularity and profitability— and how that very success betrays a weakness in the business plan of its Beijing-based manufacturer Pop Mart International Group Ltd.
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