Tourist arrivals to Malaysia up from China, Singapore, UK, Indonesia, India in 2025
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said that between January and June, Malaysia recorded an overall increase in international visitors.
He added that Singapore also saw a rise, with more than 10 million visitors this year compared to 8.4 million in 2024, a 22.5 per cent increase.
"Long-haul markets such as the United Kingdom performed well, with 215,813 visitors, a 9.5 per cent increase.
"Indonesia ranked second with 2,197,288 visitors in 2025, an 8.2 per cent increase from 2,031,111 in 2024.
"This was followed by Thailand, which saw 1,237,979 visitors this year, a 5.4 per cent increase from 1,174,818 last year, and India with 807,664 visitors, a 26.6 per cent increase from 638,109," he told the Dewan Rakyat while winding up the 13th Malaysia Plan today.
However, he added that visitor arrivals from Brunei declined to 747,851 in 2025 from 885,420 in 2024.
Tiong said promotional and advertising allocations are tailored to the potential and size of each market, rather than being focused on a single one.
"To ensure a positive impact, promotional activities are concentrated on digital and social media platforms, especially in high-potential markets," he added.
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