#SHOWBIZ: Hot FM's record-breaking Kinabalu campaign shines at APPIES Malaysia 2025

New Straits Times

a day ago

KUALA LUMPUR: Hot FM, a radio station under Media Prima Audio (MPA), has further strengthened its reputation for innovation by earning a Recognition Merit in the Best in Innovation category at APPIES Malaysia 2025.
According to Berita Harian, the award was given for the station's groundbreaking 'Bekpes Hot Tawan Puncak Kinabalu' campaign, held in November last year.
The campaign made history by successfully broadcasting live for 24 continuous hours from the summit of Mount Kinabalu — a feat officially recognised by the Malaysia Book of Records (MBR) as the first of its kind in the country.
The expedition, held between Nov 14 and 15 last year, featured presenters Khairy Jamaluddin (KJ), Johan, Fara, and AG, alongside expedition partners such as Datuk Muqharabbin Mokhtarrudin and Dr Hazwan Khair.
Although Fara Fauzana had to stop at Laban Rata due to health reasons, the mission was completed with remarkable teamwork and camaraderie.
The campaign achieved over 60 million total views, with 38 million views for the 24-hour live stream alone, as well as five million engagements across TikTok, Instagram, and YouTube.
It also boosted tourism bookings for up to 10 months in advance.
MPA Group Network Director, Shah Hayatudin, said the recognition proves Hot FM's ability to deliver high-impact experiences.
"This is not just something you can hear, but also something you can see, feel, and remember," he said in a statement.
Senior Content Director of Hot FM, Raja Khairil Idris Raja Aznan, described the APPIES Malaysia 2025 win as a symbol of fighting spirit and family values.
"This is the foundation of Hot FM's relationship with its fans," he said.
The campaign was supported by Kopi SUPER as the main sponsor, ANBOT as co-sponsor, Firefly as the official airline partner, and Amazing Borneo as the strategic partner.
Its mission was to prove that Hot FM is more than just a radio station by taking on the challenge of climbing Mount Kinabalu while maintaining an uninterrupted live broadcast — showcasing both endurance and technical innovation.
"As the first Malaysian radio station to take on such an extraordinary feat, Hot FM has reinforced its commitment to remain relevant and close to the hearts of listeners," said Raja Khairil.
He added that the achievement reflected the team's spirit: "The perseverance and camaraderie of KJ, Johan, and AG in supporting Fara, who pushed herself to reach Laban Rata despite many challenges, is proof of their solidarity. These are the values Hot FM brings, standing by its fans no matter the situation. That's why Hot FM remains Malaysia's number one choice."