5-Star LSU Commit Posts Two-Word Message After Massive NIL Deal Revealed
5-Star LSU Commit Posts Two-Word Message After Massive NIL Deal Revealed originally appeared on Athlon Sports.
NIL deals are growing larger for college football athletes as brands and schools try to secure partnerships with some of the most talented young athletes in the country. One such deal was struck on Wednesday between five-star LSU wide receiver commitment Tristen Keys and athletic apparel and footwear juggernaut Adidas.
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Keys, a native of Hattiesburg, Mississippi, will earn an estimated $536,000 under the agreement, according to On3's estimate. The exact total of the deal has not been disclosed. Adidas highlighted the deal with Keys on social media with a caption that read "Don't blink or you'll miss the future."
Per 247Sports, Keys is the No. 3 player in the country, the top receiver and top player from Mississippi.
In response to Adidas' social media announcement, Keys replied, "Gods Plan 🙏🏾."
In March, Keys announced his commitment to LSU. He chose the Tigers over offers from Alabama, Tennessee, Auburn, Miami and several other big-time schools. Last year, the 6-foot-2.5, 180-pound receiver caught 40 passes for 839 yards and 12 touchdowns in 10 games played.
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In explaining what would drive his commitment, Keys explained some of it had to do with a school's offensive scheme.
Hattiesburg High School wide receiver and LSU Tigers commit Tristen Keys (5).Barbara Gauntt/Clarion Ledger / USA TODAY NETWORK via Imagn Images
'I want to play in an air raid offense, for a great staff and in a great environment. I want to be surrounded by the right people,' Keys told On3. 'For me, great relationships with the coaches and the team are important. It is about finding that place I can call home.'
In On3's NIL 100, Keys appears at No. 19 on their list of highest NIL valuations among high school athletes.
The Tigers are No. 2 on On3's team recruiting rankings for 2026. Keys and defensive lineman Richard Anderson are the Tigers' top commitments thus far.
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Related: Brian Kelly Dealt Blunt Reality Check Amid Growing Hype Around LSU
Related: Brian Kelly Delivers Fresh Perspective on SEC Scheduling Model
This story was originally reported by Athlon Sports on Jun 4, 2025, where it first appeared.
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