Brooks' Strategic Expansion Drives 15% Global Revenue Growth
"Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, Brooks Running CEO.
In the first quarter, Brooks achieved the No. 1 spot in the adult performance running footwear market at U.S. national retail and held seven of the top 25 styles sold, more than any other brand. 1 Brooks also led the U.S. specialty retail channel, 2 the most discerning channel in performance run, delivering 20% year-over-year growth. In France and Germany in Q1, Brooks grew 37% and 28%, respectively, in adult performance running footwear priced €90+, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. 3 This marks the first time ever the brand has led in any European country.
'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver,' said Dan Sheridan, Brooks Running CEO. 'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.'
Product innovation and expansion into the lifestyle category accelerate growth
Brooks launched six performance footwear styles in Q1 2025, driving 27% growth in active (full-price) sales. Leading global footwear sales for the quarter, the new Glycerin 22 super franchise debuted Brooks' revolutionary DNA Tuned midsole foam. A significant advancement in foam technology, nitrogen-infused DNA Tuned features dual-cell science that delivers zonal tuning underfoot for soft landings in the heel and powerful propulsion in the forefoot. This unique offering signals Brooks' commitment to delivering innovations that provide compelling product experiences tuned to the mechanics of human motion.
Brooks also launched a lifestyle footwear collection in Q1 2025 celebrating Brooks' 111-year heritage as a leader in sport and answering customer desire for performance-inspired silhouettes to wear during more moments of the day. Unveiled at Paris Fashion Week, the collection features iconic designs from the Brooks vault and appeals to those seeking sneakers authentically rooted in performance and running culture. The first collaboration, the Brooks x STAPLE Adrenaline GTS 4 in partnership with New York-based streetwear pioneer Jeff Staple, launched in March as a fresh take on a pivotal Brooks shoe originally launched in 2002. Initial stock sold out within 30 minutes in some regions.
Investments in the sport fuel athlete performance and engagement
With the first-quarter launch of Hyperion Elite 4 PB, a racing shoe with 100% nitrogen-infused PEBA foam and a carbon fiber tuned propulsion plate, Brooks' professional athlete roster broke all-time personal bests. At the Houston Marathon, Erika Kemp's runner-up finish in 2:22:56 beat her previous record by an impressive 11 minutes. A breakout performance for her, and her first marathon in Brooks' new Hyperion Elite 4 PB, the time put her on the list with five other American women earning the Tokyo World Championship qualifying standard. The new racing shoe blazed past its predecessor, selling 105% more units on brooksrunning.com during launch week.
At the start of the year, two-time Olympic medalist, indoor and outdoor World Champion, and Brooks Beast Josh Kerr renewed his contract with Brooks and the Brooks Beasts Track Club through 2034. The new contract extends Kerr's already-historic racing career with Brooks and adds brand partnership elements that include a strong ambassador role.
Global brand activations invite new audiences to experience Brooks
Brooks' global expansion efforts continued to drive brand awareness during core race moments and in key running markets. In February, Brooks sponsored the Barcelona Half Marathon, hosting consumer activations leading up to, during, and after the fastest half marathon in the world. In March, Brooks executed a Tokyo Marathon pop-up, the first Brooks-branded footprint in Japan. In China, the brand launched a pop-up in Beijing's premier mall, and the Brooks Shanghai retail store set a new revenue record with each month this quarter.
In 2024 Brooks launched 'Let's Run There,' a global brand platform celebrating a multi-dimensional view of health and wellness. Brooks designed the platform to maintain a strong connection with runners while expanding the conversation to include all who embrace an active lifestyle. In Q1, Brooks' paid media investments for Running Redefined, the latest chapter of Let's Run There, drove a +5.6pt lift in Aided Awareness and a +9.8pt lift in Consideration for the brand in the U.S. 4
In Q1 2025, Brooks' Future Run community impact program awarded 50 Team Grants supporting over 2,100 high schoolers across the country, its largest-ever group of quarterly recipients. The list included 15 Seattle-based Track and Field teams, ensuring support for young runners in and around the local community where the global brand is headquartered.
About Brooks Running
Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.
1 Circana, LLC, Retail Tracking Service, U.S., Adult Running Footwear, Dollar Sales, Jan – Mar 2025
2 Upper Quadrant Specialty Run Market Data, January – March 2025
3 Circana, Retail Tracking Service, France, Germany, Adult Running Footwear, Value Sales, Jan – Mar 2025
4
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