City council to vote on permanent Vancouver sign
The sign would be similar to the temporary signs in Coal Harbour that have proved to be popular with tourists and Instagram users.
A report has found that a permanent sign would cost between $550,000 and $1 million, plus $50,000 to maintain annually.
Local organizations such as Destination Vancouver have agreed to chip in but staff are asking the council to commit up to $300,000 for the project.
2:07
Metro Vancouver condos sitting empty amid housing crisis
Some critics are raising concerns about the price tag.
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'Look, life is hard for taxpayers right now,' Carson Binda with the Canadian Taxpayers Federation told Global News.
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'Families and businesses are struggling to make ends meet so it is deeply inappropriate for city council to be proposing to waste taxpayer money in such a flamboyant fashion.'
If approved, the goal is to have the sign fully installed by early 2026, ahead of the FIFA World Cup.
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