Casio Announces XG as Global Ambassador for G-SHOCK Brand
TOKYO, July 1, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.
XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for "Xtraordinary Girls," reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.
XG has pioneered a new music genre called "X-Pop," breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand's global ambassador.
To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan "No Destination," the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one's future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan's most promising rising artists — and delivered a bold and energetic visual experience.
XG has this to say about their appointment as global ambassadors: "G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let's go!"
Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Korea Herald
14 hours ago
- Korea Herald
Boy group AHOF makes emotional debut with 'Who We Are'
AHOF, the first K-pop boy band launched by F&F Entertainment, made an emotional debut Tuesday with its first EP, "Who We Are," following months of preparation documented on a local TV audition show. The nine-member group was formed through SBS TV's 2024–25 reality competition show "Universe League," which followed contestants as they competed to join a new K-pop act. The final lineup includes Steven, Seo Jeongwoo, Cha Woongki, Zhang Shuaibo, Park Han, JL, Park Juwon, Chih En and Daisuke -- hailing from South Korea, Australia, Taiwan, the Philippines, Japan and China. AHOF, an acronym for "All-time Hall of Famer," also resembles the Korean word for "nine," which the agency said symbolizes both imperfection and potential for growth -- reflecting the group's ambitions in the global K-pop industry. Expressing his feelings about the debut, Daisuke, the Japanese member, said at a press showcase in Seoul, "I'm truly happy. We want to share our music first with the fans who helped make our dreams come true." Seo Jeongwoo described the debut EP as a reflection of the group's own journey. "It contains our raw emotions -- the fear and anxiety we felt ahead of our debut, and our gratitude toward our fans," he said. Several members, including Steven and Zhang Shuaibo, have previously debuted in other groups. Steven, visibly emotional, said, "I'm just so happy that all nine of us were able to debut together." Zhang added, "It means a lot to stand on stage under the name AHOF." JL, who previously worked in the Philippines, also teared up as he said, "I've held onto the dream of becoming a K-pop idol for a long time. I'm so happy and thrilled to be able to achieve that dream with the name AHOF. I also expect my experience in the Philippines to have a positive influence on AHOF." Asked what distinguishes AHOF from other young boy groups, Park Juwon pointed to the group's diverse strengths. "We're confident in our visuals, vocals, rap and performance," he said. "Having gone through a survival competition, we've also gained stage experience and a sense of professionalism that will show in our performances." Members also cited the group's international composition as a key asset. "Having members from different countries is a strength," Cha Woongki said. "We hope to meet fans around the world in person and build a unique fan culture for AHOF through direct communication with them." Looking ahead, members shared their aspirations. "I believe in dreaming big," Park Han said. "Topping the charts is our goal. If we hit number one, I think I'd just stare at my phone all day in disbelief." Chih En added, "I want to win Rookie of the Year because it's an award you can only receive once after debuting. I'd love to share that moment with my bandmates." (Yonhap)
Korea Herald
17 hours ago
- Korea Herald
Jannabi to hold encore concert at KSPO Dome
The indie band to enter KSPO Dome for the first time in its 11-year career Indie rock band Jannabi will take the stage at Seoul's KSPO Dome for the first time since its 2014 debut. According to the band's label Peponi Music, the band will hold an encore concert 'All Boys and Girls 2125' on Aug. 2–3 at the KSPO Dome in Songpa-gu, Seoul. The show is the grand finale of the band's nationwide tour concert held from April to June. The event marks a major milestone for the group. It is the band's largest venue entry so far, making Jannabi one of the few indie acts to stage a solo show at KSPO Dome, a venue often seen as a measure of success in the K-pop industry. The concert will carry the theme of "Youth transcends both time and generations," a message Jannabi has consistently explored in its music. Peponi Music shared, 'This performance goes beyond simply scaling up. It represents Jannabi's evolution as artists who walk alongside the audience through time.' In its 11 years, Jannabi has gained a steady fanbase with hits such as 'For Lovers Who Hesitate,' 'Grippin' the Green' and 'Baby I need you.'
Korea Herald
17 hours ago
- Korea Herald
CCTV+: Overseas Showcase Series of quality Zhejiang-produced documentaries well received globally
BEIJING, July 1, 2025 /PRNewswire/ -- To promote Chinese culture on the international stage and share the stories of Zhejiang and China in the new era, the "Picturesque Zhejiang • Global Vision" Overseas Showcase Series of Zhejiang-produced Quality Audio-Visual Works event, organized by the Zhejiang Provincial Department of Culture, Radio, TV and Tourism and hosted by Zhejiang Media Group's ZTV-World is now in full swing across the world. Following are the details. The event features a large selection of outstanding works, including "Tingatinga Artist in China", "Entrepreneurship Along 'The Belt and Road', "The Foreign Entrepreneur in Dream Town ", "Octonauts", and " Royal Feast". These programs are being broadcast in over a dozen countries and regions, including the United States, Australia, Austria, Portugal, the United Kingdom, the United Arab Emirates, Spain, Tanzania, South Korea, Saudi Arabia, Cambodia, Vietnam, and Thailand, as well as in China's Hong Kong Special Administrative Region, Macao Special Administrative Region, and Taiwan region, offering global audiences a spectacular audiovisual experience. This initiative was well received by global media outlets. Faraji, Producer Of Topstar Swahili Channel: "We look forward to deepening cooperation with Zhejiang to create more high-quality film and TV works. These works will enhance mutual understanding and friendship between audiences of the two places, while attracting international tourists to experience Zhejiang's charm. Let's join hands to tell more touching stories about Zhejiang through the lens." Representative of Iberia Universal: "Since the broadcast of these works, we have received positive feedback from Portuguese viewers. They noted that through these documentaries, they feel the emotional resonance between the peoples of China and Portugal, and expect to see a bright future for the relation between the two countries." Asma, Host at China-Arab TV in Dubai: "Zhejiang-produced audiovisual works serve as cultural ambassadors, showcasing the depth of Chinese civilization and Zhejiang's developmental achievements, thereby enhancing Arab viewers' understanding of China. " The "Picturesque Zhejiang • Global Vision" Overseas Showcase Series of Zhejiang-produced Quality Audio-Visual Works" event is not only a successful cultural exchange initiative but also a bridge connecting Zhejiang with the world. Moving forward, the Zhejiang Media Group's ZTV-world will continue to innovate in communication methods and strengthen international cooperation, bringing more high-quality productions that highlight Zhejiang's unique charm to global audiences.
