YouTube Launches ‘Effects Maker' for Shorts, New Comment COntrols
YouTube is rolling out a new 'Effect Maker' option, that'll enable creators to build their own effects for Shorts clips, while it's also adding some additional comment controls, and improved tagging for brand collaborations.
First off, YouTube is giving more creators access to its new 'Effects Maker' option, which enables creators to create, publish, and manage effects for YouTube Shorts.
So kind of similar to Snapchat's Lens Sudio, Effects Maker will give creators the tools to create engaging effects for use in Shorts clips, which could help to spark more engagement and interest.
YouTube has been experimenting with Effects Maker for the past year, adding in more options to facilitate expanded creative expression with these experiences.
And now, more creators will get access, with all users that are able to access YouTube's advanced features now able to also try out the tool.
As per YouTube:
'[Effects Maker] is only available on desktop for now, and we don't have specifics on expansion to mobile, but we'll keep you posted. When you publish an effect, it will be available to all users that are eligible to create shorts.'
Creators will also be able to showcase their effects on their Channel, while YouTube is also testing new generative AI elements to further enhance your creative options.
So a lot more creative effects could be coming to YouTube Shorts, providing even more considerations for your content, and for boosting awareness of your channel.
On another front, YouTube's also adding in more comment control options, including bulk comment controls in YouTube Studio.
'Up until now, creators could only select a limited number of comments to action on at one time. Now, we're adding the ability for creators to select all comments and take action, like 'remove' or 'report.''
That'll help to streamline your channel management, while YouTube's also adding an option to limit comments to subscribers only.
The combination of comment management options could help to keep your channel comments civil, while also giving your subscribers more focus.
YouTube says that the capacity to adjust who can comment is only available at the individual video level at this stage, but it is working on expanding this in future.
Finally, YouTube's also launching a new element within its BrandConnect creator collaboration toolset which will give creators the option to tag brand partners during video upload, or when editing their existing clips.
As you can see in these examples, you'll now be able to manage brand collaboration listings in the composer flow, which YouTube says will give creators more control over which content advertisers can use, as opposed to sharing an entire channel.
'This also enables advertisers to promote a creator's sponsored content to a wider audience via Partnership Ads, which increase the visibility of the collaboration and can drive additional traffic to a creator's channel through a 'Subscribe' button, which will be included in the ad. Creators with branded mentions will have increased visibility in the advertisers' Creator Partnerships Hub, and may be suggested to new brands for additional campaigns.'
Advertisers will also get access to video performance data for the tagged clips, enabling greater oversight within collaborations.
The option will be available globally on the YouTube main app or YouTube Studio for creators in the YouTube partner program.
'Eligible creators can find this feature in the paid promotion and brand section under video details.'
Some handy updates, with the addition of custom creative options for Shorts potentially providing another valuable option to boost engagement.
You can learn more about YouTube's latest updates here.
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Associated Press
an hour ago
- Associated Press
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Yahoo
an hour ago
- Yahoo
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Newsweek
2 hours ago
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Golden Retriever Owner Checks Pet Cam, Hysterics As She Isn't in Crate
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. In a viral TikTok video, a dog owner from Greater Philadelphia checks his ring camera while he is at work, but he's not prepared for what he finds his golden retriever doing. The hilarious clip, shared on Tuesday under the username @ shows footage from his pet cam featuring the pup, Rosie, wondering around the living room while she is supposed to be crated. "What are you doing? How did you get out of your crate?" he can be heard telling the pup, as she tilts her head sideways, trying to understand where the voice is coming from. "POV [point of view]: You see this on your ring while you're at work and your dog is supposed to be in her crate," the owner writes in the clip. "Took full advantage of her crate door falling off this morning," he adds in the caption. Leaving your dog home alone is often unavoidable, so it is important to prepare them gradually to avoid stress or even separation anxiety, says Nirvana Vets. You can start by increasing the time they are alone while you are at home, then extend it to short absences. To keep your dog happy and entertained while you are out, walk them beforehand to tire them out both mentally and physically. You should ensure that they have water, and food if needed, and offer a long-lasting treat or puzzle toy for stimulation. Leaving the television or radio on quietly can provide comfort, and YouTube even has 'Dog TV' options, with programs such as bird watching or virtual walks. It is also important that you avoid making a big fuss when leaving or returning, and that you keep it calm and routine-based. Create a cozy, safe space with their bed, toys, and an item with your scent. Dogs shouldn't be left for more than four hours; if necessary, arrange for a sitter or dog walker. Stock image: A golden retriever acts playful as their owner takes a picture of them. Stock image: A golden retriever acts playful as their owner takes a picture of them. getty images The video quickly went viral on social media and has so far received over 1.5 million views and more than 317,000 likes on the platform. One user, Mindy Lester, commented: "What is she doing? she's living her best life!" Somewhatamused posted: "All great questions. Let me give it a think and we'll talk about it when you get home." added: "That dog's like oh how the tables have turned … I'm out of the box and you're in a box." Newsweek reached out to @ for comment via TikTok comments. We could not verify the details of the case. Do you have funny and adorable videos or pictures of your pet you want to share? Send them to life@ with some details about your best friend, and they could appear in our Pet of the Week lineup.
