I'm a sales expert – here are 3 common business pain points and how to solve them

The Sun

3 days ago

AS one of the leading sales speakers in the world, Tony Morris knows the common problems organisations face in their sales divisions, and most importantly, he knows how to solve them.
The award-winning sales speaker and best-selling author of Coffees for Closers has helped thousands of business owners and sales leaders grow, scale and increase their bottom line by solving their sales teams' biggest challenges.
For the past two decades, Tony has shared his sales strategies at over 1,000 sales conferences across more than 50 industries, from start-ups to established brands.
Tony has a team of expert sales and leadership coaches who deliver sales and leadership training workshops and eLearning programs, designed to increase conversion rates, boost performance, and create long-term sustainable growth.
In this article, we'll be taking a closer look at three of the most common problems that organisations encounter and how Tony Morris International has helped to overcome them.
3 common business pain points and how to solve them
Leaders have no time to develop their teams
The problem: In fast-paced business environments, leaders often find themselves firefighting day-to-day tasks, leaving little room for meaningful team development.
This lack of focus can stifle growth and limit team potential.
The solution: Tony Morris International works with leaders to uncover their teams' real motivations and drivers.
By introducing accountability processes and shifting mindsets to view the 'comfort zone' as the 'danger zone,' teams become empowered, proactive, and invested in their development.
Who they've helped: Brett Arscott, Head of Sales at Q hotels, said, 'Having seen Tony speak at a Sales Kick Off conference at IHG, I was blown away, and when I moved to Q Hotels, I knew I needed to get Tony to work with my entire sales team across our 19 hotels.
Tony ran a Prospecting Masterclass, where he made LIVE sales calls to my teams' leads, and they had a total mindset shift, and within 24 hours of implementing what they learned, they generated £915,000 of bookings and pipeline opportunities.'
Poor conversion rates
The problem: Many businesses struggle to turn their leads into paying customers.
This results in potentially losing valuable opportunities at various stages of the sales process.
The solution: The team at Tony Morris International optimises every stage of the sales cycle.
The business introduces tools like a client/product matrix to help salespeople tailor conversations and offer strategies to generate more referrals.
Additionally, they develop customer success teams to improve retention and nurture client relationships.
Who they've helped: David Spackman, MD of Newton Fallowell (part of The Property Franchise Group) said, 'I met Tony at a Belvoir conference, where he delivered a keynote about turning order takers into order makers, and we booked him immediately for our event.
"Our staff and franchisees loved how Tony tailored his stories and made them relatable, and they took away so many practical techniques that were actionable.
"We saw a significant increase in conversions across so many different areas of our business, from valuations to instructions, mortgage appointments, and an increase in our fees, and I will be bringing Tony back to speak at the other conferences we run across our other brands."
Missed sales opportunities
The problem: Sales teams often overlook opportunities, are reactive rather than proactive, and lack the confidence to pursue leads assertively.
The solution: By training teams to develop their 'opportunity antenna' and shifting their approach to proactively seeking opportunities, Tony Morris International boosts both confidence and results.
Who They've Helped: Vincenzo, sales consultant at Verisure, said, 'Watching Tony speak on stage at our SKO was so inspiring, it reignited the passion in me, and opened my mind to things I didn't see, which Tony called. 'your opportunity antenna.'
"The following week, when I was prospecting in my territory, an owner of a chemist used the word 'BID' in one of my conversations.
"After understanding more, I cold-called and met the MD of the BID, and as a result, they are now promoting us to the 740 shop owners who sit on the BID, and that will be an absolute game-changer for my targets.
"If any business has an SKO, the best decision they'll ever make is having Tony Morris on that stage, as he shifts your mindset to what is achievable.'