Latest news with #ASEANTravelExchange
Borneo Post
3 days ago
- Business
- Borneo Post
Sabah starts preparation for ASEAN Travel Exchange
Tan (standing at right) briefing Liew (seated at left) on ATE 2025. KOTA KINABALU (June 3): Preparations are underway for Sabah to host the two-day ASEAN Travel Exchange (ATE) 2025 this month, says Minister of Tourism, Culture and Environment Datuk Seri Christina Liew. ATE 2025 is a premier Business 2 Business (B2B) networking event in Sabah, connecting travel trade sellers and regional buyers to foster partnerships and collaborations on June 19 and 20. The minister said the State Government through the Ministry of Tourism, Culture and Environment (KePKAS) will host this inaugural mega tourism event at the Sabah International Convention Centre (SICC). Chief Minister Datuk Seri Hajiji Noor has been invited to officiate at the opening ceremony on June 19. Liew said KePKAS supports the proposal for four organisations to establish strategic partnership with Sabah Tourism Board (STB) in organising ATE 2025. They are the ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Associations (FATA), Malaysian Association of Tour & Travel Agents (MATTA) and AirAsia Group. ASEAN has 10 member countries – Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam. For ATE 2025, the target audience will be made up of tour operators, travel agents, hoteliers, homestay operators, product owners and decision-makers from the industry stakeholders. 'As we gear up for the upcoming event, I have been informed by the president of FATA (Datuk Tan Kok Liang) that 354 delegates from 17 countries have already confirmed their participation. They comprise 125 sellers and 229 buyers,' said Liew after a courtesy call by a delegation from the organisers, recently. According to Tan, seller countries include Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, Brunei and Cambodia, with Malaysia leading the list with 88 sellers. 'On the buyers' side, top participating countries include the Philippines, Indonesia, Malaysia, India and Thailand. This strong regional presence underscores growing international interest in Malaysia's tourism offerings, particularly in Sabah, which continues to gain traction as a vibrant and strategic tourism hub in the region,' he said in his briefing for the minister. Also present were the Ministry's Permanent Secretary Datuk Josie Lai, President of MATTA Nigel Wong, Chairman of MATTA Sabah Mohd Azlan Saleh, and Immediate Past Chairman of MATTA Sabah, Lawrence Chin.
Barnama
26-05-2025
- Business
- Barnama
ATEX 2025 To Boost Asean Tourism Collaboration In Sabah
KOTA KINABALU, May 26 (Bernama) -- The ASEAN Travel Exchange (ATEX) 2025, slated for June 19 here, aims to strengthen regional tourism cooperation and position Sabah as a premier tourism destination in the ASEAN region. The Sabah Chief Minister's Department, in a statement today, said Chief Minister Datuk Seri Hajiji Noor received a briefing from key tourism industry leaders at Menara Kinabalu here today regarding the upcoming event. According to the president of the Federation of ASEAN Travel Association (FATA), Datuk Tan Kok Liang, ATEX 2025 marks a significant milestone as Sabah's first international Business-to-Business (B2B) tourism event, expecting to attract 200 international buyers and 100 regional sellers.
Daily Express
26-05-2025
- Business
- Daily Express
ATEX 2025 to forge stronger collaborations
Published on: Monday, May 26, 2025 Published on: Mon, May 26, 2025 Text Size: Hajiji presents a memento to Aseanta President Eddy while Joniston (second right), Tan (second left), Nigel (left) and Zamani (right) look on. The ASEAN Travel Exchange (ATEX) 2025, scheduled to be held here on 19 June will bring together regional tourism players to forge stronger collaborations within the ASEAN tourism industry. Chief Minister Datuk Seri Hajiji Noor was briefed on ATEX 2025 by a delegation of high-powered tourism players at Menara Kinabalu today. Federation of Asean Travel Association (FATA) President Datuk Tan Kok Liang said ATEX 2025 will be the first international B2B tourism event to be hosted and is expected to bring in 200 international buyers and 100 regional sellers for trade, dialogue and collaboration in the tourism sector. Supported by the State Ministry of Tourism, Culture and Environment and key tourism organisations, ATEX 2025 is set to be a game changer in positioning Sabah to the forefront of regional and international tourism markets. The delegation comprised of Asean Tourism Association (Aseanta) President Eddy Krismeidi, Federation of Asean Travel Association (FATA) President Datuk Tan Kok Liang, Malaysian Association of Tour and Travel Agents (Matta) President Nigel Wong and Air Asia Director, Global Policy and Government Relations, Zamani Rafique. Joining the delegation was Assistant Tourism, Culture and Environment Minister and Chairman of Sabah Tourism, Datuk Joniston Bangkuai. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
