Latest news with #AdPersonam
Motor 1
06-05-2025
- Automotive
- Motor 1
This Lamborghini Revuelto Has the Coolest Color-Changing Paint
Lamborghini's Ad Personam program allows buyers to personalize their vehicle beyond the manufacturer's standard option list. The Italian automaker offers a range of colors, materials, and finishes for the inside and outside of its cars, allowing for limitless combinations. One example for sale in the Netherlands has a special, color-shifting paint that came straight from Lamborghini . The unique color used on this Revuelto is called Verde Agave, with a shiny finish that looks blue, yellow, purple, and an assortment of other colors depending on the viewing angle. We've seen paints like this before, like the Ford Mustang's Mystichrome paint from the 1990s. But this one is even more striking. Photo by: Lamborghini Rotterdam Photo by: Lamborghini Rotterdam The owner of the Lamborghini was smart to wrap the car in a protective film, preserving the unique paint. It has 20- and 21-inch gloss black wheels, exterior shiny carbon-fiber accents, and a matte black rear badge. The inside isn't as wild as the exterior, although there is a splash of color throughout. The car has Verde Fauns seatbelts and lime-green accents on the center console, dashboard, doors, and seats, which have green accent stitching. In typical Lamborghini fashion, it also has carbon accents. Photo by: Lamborghini Rotterdam The Revuelto debuted two years ago as a V-12 hybrid, pairing its 6.5-liter engine with three electric motors to produce 1,001 horsepower, with an eight-speed dual-clutch gearbox channeling power to the wheels. Lamborghini claims the supercar hits 62 miles per hour in just 2.5 seconds, with a top speed exceeding 217 mph. This example will ensure you catch everyone's eye even if you don't unleash the Revuelto's full potential. The Lamborghini has a list price of €859,950, which is $976,349 at today's exchange rate, if you want to add it to your collection. Check out the full listing and even more photos here from Lamborghini Rotterdam . Here's More From Lamborghini: A Lamborghini Three-Row? It Will Never Happen: 'It's Not a Lamborghini' Lamborghini Is Making More Money Than Ever Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . Source: Lamborghini Rotterdam via Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
Yahoo
01-04-2025
- Automotive
- Yahoo
Maserati Launches Bespoke Program Allowing Buyers to Design Their Own Custom Sports Cars
Read the full story on Modern Car Collector Maserati is giving customers the keys to creativity with the launch of a new program that allows buyers to design their own one-of-a-kind vehicles. The Italian luxury automaker unveiled its new Officine Fuoriserie Maserati customization experience this week at its Modena headquarters. The program is designed to offer a deeply personalized design process, enabling clients to collaborate directly with Maserati's team of designers and engineers to build truly bespoke automobiles. Inspired by Maserati's coachbuilding roots, Officine Fuoriserie—Italian for 'custom workshop'—invites owners to tailor nearly every element of their vehicle, from paint finishes and interior materials to one-off details that reflect personal style or inspiration. Maserati says the program is intended to honor individuality and allow drivers to express themselves through their car like never before. 'The Officine Fuoriserie program is an invitation to enter our atelier,' said a company spokesperson. 'It's a journey where customers can go beyond traditional configurations and bring their unique vision to life.' While the standard Maserati lineup already offers high-end finishes and exclusive options, this new initiative takes customization a step further. Owners can now specify rare materials, bespoke color combinations, unique badging, and even request engineering tweaks for certain models. Although pricing for the new program hasn't been disclosed, it's expected to significantly exceed base model costs due to the high level of craftsmanship and bespoke elements involved. Production will remain limited to maintain exclusivity. Maserati joins a growing list of luxury automakers offering ultra-custom design experiences, including Ferrari's Tailor Made and Lamborghini's Ad Personam divisions. With Officine Fuoriserie, Maserati aims to compete directly in that rarefied realm, reinforcing its place among Italy's elite automotive marques. The brand says it will begin showcasing client-designed models from the program later this year. Follow us on Facebook and Twitter
Khaleej Times
28-03-2025
- Automotive
- Khaleej Times
The Majlis at Lamborghini returns: A fusion of art, heritage, and automotive mastery
Lamborghini Dubai proudly hosted the second edition of The Majlis at Lamborghini, once again transforming its Sheikh Zayed Road showroom into an immersive space where art, heritage, and innovation converged. This year's edition, curated in collaboration with Firetti Contemporary, elevated the experience by bridging tradition with modernity, celebrating the intersection of high-performance automotive excellence and artistic expression. At the heart of the event, renowned Lebanese artist Ihab Ahmad embarked on a live painting performance, reimagining a Lamborghini Huracán Spyder EVO as a canvas for creativity and storytelling. Over 90 hours, he meticulously infused the supercar with bold geometric motifs and symbolic patterns, using eight Lamborghini paint colours to bring his vision to life. Across seven nights, guests gathered to witness his artistic process, capturing the essence of youth, joy, and speed - qualities that are synonymous with Lamborghini. Ahmad's artwork was a reflection of Lamborghini's core values - Brave, Unexpected, and Authentic - blending contemporary energy with artistic heritage. His vibrant colour choices, playful yet meticulously crafted, echoed the spirit of Lamborghini's Ad Personam programme, which offers clients over 400 bespoke colour options to personalise their supercars in line with their own individuality. Designed for those who seek exclusivity, Ad Personam allows every Lamborghini to become a unique expression of its owner's personality - just as Ihab's art transformed the Huracán into a one-of-a-kind masterpiece. The event culminated in a grand unveiling, revealing a creation that seamlessly blended heritage with innovation. The atmosphere, steeped in cultural tradition, offered guests an immersive experience, indulging in gourmet delicacies, engaging in traditional board games, and enjoying a mesmerising oud performance. A skilled calligrapher added a personal touch by customising Lamborghini-branded cups with live Arabic calligraphy, celebrating the beauty of cultural craftsmanship. In addition to the live art performance, the showroom featured a curated exhibition by Firetti Contemporary, showcasing works by internationally acclaimed sculptors Rachel K, Paolo Nicolai, Laurent Perbos, and Helidon Xhixha. This exclusive gathering reinforced Lamborghini's role as a cultural tastemaker, fostering artistic dialogue and meaningful connections. The showroom-turned-Majlis became a sanctuary of cross-cultural expression, where precision engineering met the evocative power of art. It was a testament to Lamborghini's philosophy - where design and performance are more than engineering; they are forms of artistic mastery. "At Lamborghini Abu Dhabi and Dubai, we are passionate about creating experiences that transcend automotive excellence," commented Rakan Turki, CEO of Lamborghini Abu Dhabi and Dubai. "The Majlis reflects our commitment to honouring the traditions of Ramadan while embracing innovation and bringing together art, culture, and gastronomy in a way that resonates with our diverse community. Collaborating with creatives allows us to celebrate craftsmanship in all its forms, embodying the spirit of Ramadan in a truly unique way." "We are honoured to collaborate with Lamborghini Abu Dhabi and Dubai once again, bringing together art, innovation, and cultural heritage in a truly immersive experience," added Mara Firetti, founder and managing partner of Firetti Contemporary. 'This year's Suhoor Majlis reflects the powerful intersection of tradition and modernity, where creativity knows no boundaries.' As Lamborghini continues to push the boundaries of innovation and design, The Majlis at Lamborghini stands as a testament to its dedication to crafting experiences that inspire and connect. More than just a gathering, it was a tribute to the UAE's rich cultural fabric - a symbol of unity, artistic vision, and the seamless synergy between luxury, performance, and tradition.
Mid East Info
25-03-2025
- Automotive
- Mid East Info
The Majlis at Lamborghini Returns: A Fusion of Art, Heritage and Automotive Mastery
A Ramadan celebration of cultural heritage and innovation, featuring live art on the Lamborghini Huracán Spyder EVO Lamborghini Dubai proudly hosted the second edition of The Majlis at Lamborghini , once again transforming its Sheikh Zayed Road showroom into an immersive space where art, heritage and innovation converge. This year's edition, curated in collaboration with the art gallery Firetti Contemporary, elevated the experience by bridging tradition with modernity, celebrating the intersection of high-performance automotive excellence and artistic expression. At the heart of the event, renowned Lebanese artist Ihab Ahmad embarked on a live painting performance, reimagining a Lamborghini Huracán Spyder EVO as a canvas for creativity and storytelling. Over 90 hours, he meticulously infused the supercar with bold geometric motifs and symbolic patterns, using 8 Lamborghini paint colours to bring his vision to life. Across seven nights, guests gathered to witness his artistic process, capturing the essence of youth, joy, and speed—qualities that are synonymous with Lamborghini. His work reflects the brand's core values—Brave, Unexpected, and Authentic—while blending contemporary energy with artistic heritage. His vibrant colour choices, playful yet meticulously crafted, echoed the spirit of Lamborghini's Ad Personam program, which offers clients over 400 bespoke colour options to personalise their supercars in line with their own individuality. Designed for those who seek exclusivity, Ad Personam allows every Lamborghini to become a unique expression of its owner's personality—just as Ihab's art transformed the Huracán into a one-of-a-kind masterpiece. The event culminated in a grand unveiling, revealing a creation that seamlessly blended heritage with innovation. In an atmosphere steeped in cultural tradition, guests indulged in gourmet delicacies, engaged in traditional board games, and enjoyed a mesmerising oud performance . A skilled calligrapher added a personal touch by customising Lamborghini-branded cups with live Arabic calligraphy , celebrating the beauty of cultural craftsmanship. The showroom also featured a curated exhibition by Firetti Contemporary, showcasing works by internationally acclaimed sculptors Rachel K, Paolo Nicolai, Laurent Perbos, and Helidon Xhixha. This exclusive gathering reinforced Lamborghini's role as a cultural tastemaker, fostering artistic dialogue and meaningful connections. The showroom-turned-Majlis became a sanctuary of cross-cultural expression, where precision engineering met the evocative power of art. It was a testament to Lamborghini's philosophy—where design and performance are more than engineering; they are forms of artistic mastery. 'At Lamborghini Abu Dhabi and Dubai, we are passionate about creating experiences that transcend automotive excellence. The Majlis reflects our commitment to honouring the traditions of Ramadan while embracing innovation and bringing together art, culture, and gastronomy in a way that resonates with our diverse community. Collaborating with creatives allows us to celebrate craftsmanship in all its forms, embodying the spirit of Ramadan in a truly unique way,' commented Mr. Rakan Turki, CEO of Lamborghini Abu Dhabi and Dubai. 'We are honoured to collaborate with Lamborghini Abu Dhabi and Dubai once again, bringing together art, innovation, and cultural heritage in a truly immersive experience. This year's Suhoor Majlis reflects the powerful intersection of tradition and modernity, where creativity knows no boundaries,' added Ms. Mara Firetti, Founder and Managing Partner of Firetti Contemporary. As Lamborghini continues to push the boundaries of innovation and design, The Majlis at Lamborghini stands as a testament to its dedication to crafting experiences that inspire and connect. More than just a gathering, it was a tribute to the UAE's rich cultural fabric—a symbol of unity, artistic vision, and the seamless synergy between luxury, performance, and tradition.
Yahoo
06-03-2025
- Automotive
- Yahoo
This limited edition Lamborghini with 63 miles can now be yours
It's hard to argue that Lamborghinis are sexy on their own, but there's a special allure to the limited-edition examples. The Aventador-based Lamborghini Sian FKP 37 was the Italian automaker's first hybrid-electric vehicle and was limited to 63 units produced between 2020 and 2022. The FKP 37 suffix was added in honor of Volkswagen Group chairman Ferdinand Karl Piëch. Now there's one for sale on Bring a Trailer that could be yours if your pockets are deep particular example was delivered new to Fields Motorcars in Orlando, Florida, in Verde Triton, with an interior finished in olive green, black Poltrona Frau leather, and Alcantara. Under the hood is a 6.5-liter V12 paired with a 48-volt electric motor that sends a combined 808 hp to all four wheels. Both the engine and the motor send power through a seven-speed automated manual transmission and are energized by a supercapacitor. In addition to the Italian leather and Alcantara, the cabin was the first in a Lamborghini to use 3D-printed elements as well. Plenty of contrasting gold accents throughout remind you of the value of the car you're in, including gold center console pieces, door panel trim, and Lamborghini script on the features that make the Sian special include Ad Personam options, the carbon-fiber exterior package, an electrochromic roof panel, a rear self-locking differential, vacuum-assisted carbon-ceramic brakes, pushrod-actuated magnetorheological dampers, electronic stability control, variable-ratio steering, rear-wheel steering, and gold-color staggered-dimension wheels. The Ad Personam options and the carbon-fiber package alone were $105,216 each. Oh and the MSRP? An eye-watering $2,880,255. The current owner bought this Sian just a month ago, and its odometer shows only 63 miles. According to the Carfax report, 59 of those were delivery miles, meaning this Lamborghini has suffered the dreaded "collector's item" treatment. Included in the sale are a copy of the window sticker, a scale model, a Lamborghini-branded CTEK charger, a clean Carfax report, and a clean Wisconsin looks may be polarizing, but the Lamborghini Sian FKP 37 is one mean machine, and a lucky recipient of yet another V12 engine. It is unfortunate that this particular example has been treated as a trophy, rather than the supercar it is, but hopefully its next owner will remedy that. With only 63 examples produced and an MSRP of nearly $3 million, the current bid of $1,150,000 should not surprise anyone. The auction ends in nine days, and if you've read these before, you should already know my request: Can we take it for a spin if you win? Love reading Autoblog? Sign up for our weekly newsletter to get exclusive articles, insider insights, and the latest updates delivered right to your inbox. Click here to sign up now!
