Maserati Launches Bespoke Program Allowing Buyers to Design Their Own Custom Sports Cars
Maserati is giving customers the keys to creativity with the launch of a new program that allows buyers to design their own one-of-a-kind vehicles.
The Italian luxury automaker unveiled its new Officine Fuoriserie Maserati customization experience this week at its Modena headquarters. The program is designed to offer a deeply personalized design process, enabling clients to collaborate directly with Maserati's team of designers and engineers to build truly bespoke automobiles.
Inspired by Maserati's coachbuilding roots, Officine Fuoriserie—Italian for 'custom workshop'—invites owners to tailor nearly every element of their vehicle, from paint finishes and interior materials to one-off details that reflect personal style or inspiration. Maserati says the program is intended to honor individuality and allow drivers to express themselves through their car like never before.
'The Officine Fuoriserie program is an invitation to enter our atelier,' said a company spokesperson. 'It's a journey where customers can go beyond traditional configurations and bring their unique vision to life.'
While the standard Maserati lineup already offers high-end finishes and exclusive options, this new initiative takes customization a step further. Owners can now specify rare materials, bespoke color combinations, unique badging, and even request engineering tweaks for certain models.
Although pricing for the new program hasn't been disclosed, it's expected to significantly exceed base model costs due to the high level of craftsmanship and bespoke elements involved. Production will remain limited to maintain exclusivity.
Maserati joins a growing list of luxury automakers offering ultra-custom design experiences, including Ferrari's Tailor Made and Lamborghini's Ad Personam divisions. With Officine Fuoriserie, Maserati aims to compete directly in that rarefied realm, reinforcing its place among Italy's elite automotive marques.
The brand says it will begin showcasing client-designed models from the program later this year.
Follow us on Facebook and Twitter
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Torpedo-bodied Hispano-Suiza Named Best of Show at 74th Pebble Beach Concours d'Elegance
2025 Charitable Donations Surpass $4 Million PEBBLE BEACH, Calif., Aug. 17, 2025 /PRNewswire/ -- A unique aero-inspired Hispano-Suiza was awarded the top prize at the 2025 Pebble Beach Concours d'Elegance. This year, 229 cars—including 55 international entries from 22 countries and 174 US entries from 31 states—pulled onto the competition field, and the car named Best of Show was a 1924 Hispano-Suiza H6C Nieuport-Astra Torpedo shown by Penny and Lee Anderson Sr. of Naples, Florida. "This Hispano-Suiza ticks every possible box," said Concours Chairman Sandra Button. "The underpinnings are technically advanced. The body is meticulously hand-crafted, light, and lovely. It was, notably, commissioned by aperitif scion André Dubonnet, and he raced it in both the Targa Florio and Coppa Florio. "A later owner added pontoon fenders to the car, but the Andersons sought to return the car to its original form so you can see and truly appreciate its torpedo shape." Known as the "Tulipwood" Torpedo, the car is in fact constructed of strips of mahogany, each individually carved to shape and joined to the inner ribs by 8,500 rivets. It reportedly weighed just 160 pounds when first built. Lee Anderson said it was all the wood that first attracted him to the car. "I like wood! I'm a wood boat antique collector. I started collecting them 40 years ago, before it became vogue-ish to do that. So I've always loved varnished wood, and when I saw this I said, 'My gosh! This is right in my wheelhouse. This is what I really like." Asked whether the win was expected, Penny exclaimed, "We had no idea, but we were dreaming about it!" This year's race for Best of Show featured several strong contenders, including the 1939 Maybach SW38 Spohn Sport Zweisitzer shown by Dana and Patti Mecum of Geneva Lake, Wisconsin; the 1933 Invicta 4½ Litre S Type Corsica Drophead Coupé shown by SBH of Riffa, Bahrain; and the 1956 Maserati 200SI Fantuzzi Open Sports Racer shown by Phillip Sarofim of Beverly Hills, California. The Pebble Beach Concours has already raised more than $4 million for charity this year, bringing the event's total charitable donations to over $45 million to date. Through Pebble Beach Company Foundation, these funds will benefit nearly 100 local nonprofits and impact the lives of more than 10,000 children annually. The 75th Celebration of the Pebble Beach Concours d'Elegance will be held at The Lodge at Pebble Beach on August 16, 2026, and will feature the marque of Ferrari and the coachbuilder Vignale. The event will also be celebrating the automotive history that has been made at Pebble Beach, with curated classes for Pebble Beach Road Racing greats and a very special gathering that pays tribute to iconic groups of cars first brought together at the Pebble Beach Concours. More details and features will be announced this fall. For more information on the Pebble Beach Concours visit View original content to download multimedia: SOURCE Pebble Beach Concours d'Elegance Sign in to access your portfolio
Bloomberg
2 hours ago
- Bloomberg
Italy to Lower Taxes for Middle Class, Leo Tells Il Messaggero
The Italian government plans to reduce tax on middle class earnings in its 2026 budget, which the government is preparing for the fall, Deputy Finance Minister Maurizio Leo said in an interview with Il Messaggero. Prime Minister Giorgia Meloni's administration is looking at lowering fiscal pressure on those who earn between €28,000 ($32,770) and €60,000 a year, Leo told the newspaper. It is also considering tweaks to the way companies are taxed, he said.
Yahoo
4 hours ago
- Yahoo
Xinhua Silk Road: Waterfalls forge stronger China-Italy bond
BEIJING, Aug. 17, 2025 /PRNewswire/ -- "The two natural wonders have not only become a symbol of our friendly relations, but also a cultural bridge connecting two places," Walter Semperboni, mayor of Valbondione in the Italian province of Bergamo, highlighted the waterfall-linked friendship between China and Italy in a recent letter. This connection was formalized in December 2020 during the 50th anniversary of the establishment of China-Italy diplomatic relations, when the Jiulong Waterfalls in Luoping County, Qujing City, southwestern China's Yunnan Province and Italy's Serio Falls near Valbondione were officially twinned. "These waterfalls constitute natural bridges for exchanges and cooperation," said Lorenzo Riccardi, president of the China-Italy Chamber of Commerce. On August 7, 2023, Riccardi represented the government of Valbondione to unveil a friendship monument commemorating the pact between the twin waterfalls at the Jiulong Waterfalls scenic area. Thanks to this partnership, the Jiulong Waterfalls scenic area has launched many cultural and tourism cooperation initiatives with Italy over the past five years, noted Hu Yibo, who is in charge of the scenic area. According to Hu, Italian tourist groups make dedicated visits to the Jiulong Waterfalls, where characteristic cultural activities such as ethnic performances and cultural exhibitions offer international visitors immersive experiences. Meanwhile, the Serio Falls, renowned across Europe, provide valuable insights for scenic area management and nature conservation. "The twinning enables the two countries to share tourism development expertise," Hu added. With the 5th anniversary of the friendship pact between the Jiulong Waterfalls and the Serio Falls in 2025, Semperboni envisioned expanded cooperation. "We hope there will be further cooperation through joint planning and promotion of tourism projects, mutual visits and exchanges among the youth, and collaboration in environmental protection and sustainable development." Original link: View original content to download multimedia: SOURCE Xinhua Silk Road Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
