Latest news with #OfficineFuoriserieMaserati
Economic Key
14-05-2025
- Automotive
- Economic Key
Maserati Shines at FuoriConcorso with Stunning GT2 Stradale and MCXtrema
From 24 to 25 May, Maserati will be the leading light on Lake Como with the GT2 Stradale and MCXtrema. This will be the first time it has taken part in FuoriConcorso, a prestigious automotive event held annually since 2019 at the historic residences of Villa del Grumello and Villa Sucota, attracting thousands of collectors, experts, car enthusiasts and fans of 'beauty'. Every year, the event highlights a different aspect of automotive history and creativity with a line-up of customised, iconic, rare and unreleased cars and prototypes. The theme this year is 'Velocissimo – Italian Race Cars'. an evocative tribute to the most representative racing cars that have made motorsport history. The two Trident cars on display fit in perfectly: the new GT2 Stradale and the exclusive MCXtrema, the epitome of performance as part of the brand's DNA. While FuoriConcorso stands out for its refined atmosphere and display of iconic, rare cars often never seen before cars, from private collections and prestigious car manufacturers, Maserati finds its natural environment here to present two extraordinary creations that strike the right balance between elegance and limitless performance. The new GT2 Stradale, on show in the refined 'Bianco Audace' livery created by Officine Fuoriserie Maserati, represents the evolution of sportiness not only on the track. Created as the road-legal version of the GT2 that took the House of the Trident back to racing and victory in closed-wheel championships, it is a mixture of the two iconic worlds of Maserati, those of elegance and racing. It embodies the brand's racing spirit and at the same time offers comfort and driving pleasure for everyday use. With an output of 640 CV, acceleration from 0 to 100 km/h in 2.7 seconds and a top speed of over 320 km/h, the GT2 Stradale also stands out for its weight, reduced by 60 kg compared to the MC20. Courtesy of the extraordinary V6 Nettuno engine, which can achieve 640 CV (471 kW) in the latter configuration, the GT2 Stradale is the most powerful road-going Maserati with an internal combustion engine. Alongside, a Maserati MCXtrema is on show with all the expressive power of its classic 'Blu Extrema' livery. Not type-approved to be driven on the road, the car is designed for the most discerning of collectors or for gentleman drivers seeking the utmost exhilaration on the track. Produced in a limited edition of only 62 units, the MCXtrema is a racing 'beast' thanks to the sheer power of its formidable 3.0-litre twin-turbo V6 engine – derived from the Nettuno and in this case pushed to the limit – that can deliver 740 CV. The car on display at Villa Sucota is a unique and distinctive manifestation of the pinnacle of Maserati performance, a creative combination of mechanical mastery, technical cleanliness, irresistible beauty, competitive grit and refined aerodynamics. Two cars, two spirits, the GT2 Stradale and MCXtrema, but only one Trident. By taking part in FuoriConcorso 2025, Maserati celebrates its vision of luxury, innovation and passion for driving in a unique setting, where art, beauty and engines come together. Maserati S.p.A. Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the 'everyday exceptional' SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand's history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati's first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident's latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers' requests. ظهرت المقالة Maserati Shines at FuoriConcorso with Stunning GT2 Stradale and MCXtrema أولاً على المفتاح الاقتصادي.
Yahoo
01-04-2025
- Automotive
- Yahoo
Maserati Launches Bespoke Program Allowing Buyers to Design Their Own Custom Sports Cars
Read the full story on Modern Car Collector Maserati is giving customers the keys to creativity with the launch of a new program that allows buyers to design their own one-of-a-kind vehicles. The Italian luxury automaker unveiled its new Officine Fuoriserie Maserati customization experience this week at its Modena headquarters. The program is designed to offer a deeply personalized design process, enabling clients to collaborate directly with Maserati's team of designers and engineers to build truly bespoke automobiles. Inspired by Maserati's coachbuilding roots, Officine Fuoriserie—Italian for 'custom workshop'—invites owners to tailor nearly every element of their vehicle, from paint finishes and interior materials to one-off details that reflect personal style or inspiration. Maserati says the program is intended to honor individuality and allow drivers to express themselves through their car like never before. 'The Officine Fuoriserie program is an invitation to enter our atelier,' said a company spokesperson. 'It's a journey where customers can go beyond traditional configurations and bring their unique vision to life.' While the standard Maserati lineup already offers high-end finishes and exclusive options, this new initiative takes customization a step further. Owners can now specify rare materials, bespoke color combinations, unique badging, and even request engineering tweaks for certain models. Although pricing for the new program hasn't been disclosed, it's expected to significantly exceed base model costs due to the high level of craftsmanship and bespoke elements involved. Production will remain limited to maintain exclusivity. Maserati joins a growing list of luxury automakers offering ultra-custom design experiences, including Ferrari's Tailor Made and Lamborghini's Ad Personam divisions. With Officine Fuoriserie, Maserati aims to compete directly in that rarefied realm, reinforcing its place among Italy's elite automotive marques. The brand says it will begin showcasing client-designed models from the program later this year. Follow us on Facebook and Twitter
Miami Herald
29-03-2025
- Automotive
- Miami Herald
Maserati launches program targeting Ferrari's elitist snobbery
If there is one thing that those with the means to buy luxury products love to do, it's that they love to leave their mark on the things they own. Parisian fashion ateliers Louis Vuitton and Goyard offer their buyers the opportunity to add a hand-painted monogram to their items-essentially a hand-painted effigy of their initials on leather goods and luggage in any color, font, or size they like. Get expert insights and actionable trade alerts from veteran investing experts and hedge fund managers. Join TheStreet Pro today and get first month FREE Similarly, it is not uncommon to see shirtmakers from Brooks Brothers to Eton offer their customers the opportunity to add their initials to their white shirts in various fonts and colored threads. Cars are no different. To offer its buyers an extra ounce of distinction, Italian luxury automaker Ferrari (RACE) has two different in-house customization programs called "Atelier" and "Tailor Made," which allow owners to go absolutely buck wild when it comes to designing the sports car of their dreams. However, Ferrari is notorious for denying, discouraging, and not allowing customers to let their inner creative wings flap, a move some see as snobbery. According to The Drive, Ferrari's regional rival, the Stellantis-owned (STLA) Maserati, is rolling out the red carpet for wealthy customers with tastes deemed too weird or too flashy for Ferrari. Maserati has recently introduced a new in-house customization program called the "Officine Fuoriserie Maserati," which literally means "Office Out of Series Maserati." Like Ferrari's "Atelier" and "Tailor Made" programs, it aims to offer customers an additional layer of customization. Unlike Ferrari, Maserati execs in charge of the program made it clear that pretty much anything is on the table unless it makes the vehicle unsafe or becomes a quality control issue. "The decision to proceed or not with a customer's request will be based on considering safety, and secondly, quality," Maserati Fuoriseries global head Davide Baldini told The Drive. "If we are doing a study and we are sure that the quality of an interior material or finish will be OK for the customer and we will not have an issue in the future, we can go ahead. Otherwise, we cannot. Our process is to protect the customer, the customer experience, and the customer investment." Cars built under the Fuoriserie program are built in a special corner in Maserati's factory in Modena by its most experienced workers. The program is available for all variations of Maserati's MC20 supercar, the Gran Turismo four-seat grand tourer, and the Grecale SUV. Two different programs give buyers two different levels of customization. The first, Catalogue, allows Maserati customers to dive into the brand's "catalogs," consisting of thousands of paint colors, interior materials, and other touches that make their cars unique in their own special way. Meanwhile, Maserati describes the Bespoke program as "the pinnacle of tailoring," where "the experience becomes unique and creativity knows no limits." "It is the freedom to bring the customer's vision to life in a completely unique way, forging an exclusive relationship between Maserati's creative department and the cars' owners to configure an exclusive model," Maserati said in a statement. As one can imagine, the Bespoke level of Maserati's Fuoriserie program is where customers can truly go wild with what they want. According to Klaus Busse, Maserati's global head of design, they have even made a pink Maserati for a customer-something extraordinarily taboo for Ferrari. In his eyes, the only defined limits for customers apart from the addition of legally or ethically questionable materials is if he feels the customer is acting against their best interests. "Our job is really to show our clients empathy and understanding through the design process, to deliver what they desire and go through that journey with him or her," he said. "Along that journey is to make sure-not so much that Maserati is protected-but that the customer is protected. We make sure that they don't choose something they will regret three months or three years down the road. It's a lot of curation and a lot of advice." Related: Ferrari's CEO is getting sick of his customers' bad taste Maserati's entrance into the bespoke game comes as the elite spend more than ever. At Ferrari, the "personalization" business accounts for a large portion of its earnings. In 2024, Ferrari sold just 13,752 vehicles but grossed around €1.3 billion ($1.35 billion) from personalization last year, accounting for about a fifth of overall revenues at the prancing horse. However, Ferrari's higher-ups have indicated that opening up Pandora's box has tarnished its brand image. Recently, CEO Benedetto Vigna noted that he wanted to police its customers' more "garish" color choices and compared the "diminished appeal of an overly personalized car" to a soccer jersey with someone else's name on the back. "We have been thinking internally maybe to pre-define the [color] combinations," Vigna told The Telegraph. "We have to pay attention because we have to defend the values and the identity of the brand. We will not make a strange car, for sure." More Automotive: The most reliable new hybrids in 2025New car buyers are in for good news about inflated pricesBMW's newest Mini Cooper is a cool car for buyers on a budget Other prestigious brands are seeing the value in personalization and customization and are making investments to do so. For instance, BMW-owned Rolls Royce announced in January 2024 that it invested £300 million ($376 million) in its U.K. Goodwood factory. The factory will focus on "bespoke" models, which can add hundreds of thousands to sticker prices already well above mid-six figures. In a recent interview by German business publication Manager Magazin, Rolls Royce CEO Chris Brownridge was asked if allowing a certain level of customization made Rolls Royce walk "a fine line" when coming to grips with "good taste." He shot down the suggestion. "I don't see any risk there and we are not the taste police. Every Rolls-Royce is individually tailored to the customer's wishes. If you prefer a dark car with an understated design, you can have that," he said. Related: Veteran fund manager issues dire S&P 500 warning for 2025 The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
28-03-2025
- Automotive
- Yahoo
Maserati Just Unveiled a Program That Lets You Design Your Own One-of-a-Kind Sports Car
For the design of your next Maserati, the marque is letting you take the reins. The storied Italian brand just launched a new customization program, called Officine Fuoriserie Maserati, at its plant in Modena, Italy. The bespoke process will give customers a chance to be more hands-on in the making of their new auto, Car and Driver reported. More from Robb Report Meet the Italian Menswear Brand That's Making Slippers Sexy Again Diane Keaton's Pinterest-Inspired Home in L.A. Is Up for Grabs at $28.9 Million A Couple of Prominent Collectors List Their Art-Filled Coral Gables Mansion for $16.7 Million The program offers two avenues for you to take with your car. The first option allows you to choose between two customizable lines, Fuoriserie Corse and Fuoriserie Futura. With Corse, it takes its design cues from Maserati's historic race cars, evoking a more timeless style. The main focus here is color; the liveries are made entirely of paint, using no decals, and you can pick between a variety of hues for the interior leather and upholstery. As for Futura (as the name suggests), that's all about looking ahead. You can experiment with new tech and materials, inspired by the interior design, sportswear, and product design industries, all with a focus on sustainability and performance. The second option within Officine Fuoriserie Maserati is centered around bespoke. Here, it's all about you: You'll be able to completely design your own one-of-one car with the help of the marque every step of the way, according to Car and Driver. To kick things off, you'll get a wooden box full of colors and materials from the brand to get a sense of what's on offer. And if you want a color that will only be used on your car, and your car alone, Maserati can do that, too. As of now, the only thing that won't be bespoke is the bodywork, though that could be a choice in the future, according to the publication. To show off what its new program can do, Maserati unveiled the MC20 Cielo Less Is More…? one-off car. Inspired by the Bauhaus movement, the ride has geometric shapes adorning its Blu Corse Matte bodywork, coming together in the rear to create a trident, which, of course, is the marque's logo. 'Maserati is synonymous with Italian luxury around the world and celebrating this concept at the highest level means putting the customer's desires first in everything we do, especially in the creation of exclusive cars through the Fuoriserie programme,' the marque's CEO Santo Ficili said in a statement. 'The attention to detail and needs of those who decide to buy a Maserati is what distinguishes us: with the new Officine Fuoriserie Maserati, we offer an additional tailor-made experience, a new chapter in our brand's history to celebrate our tradition of excellence in artisanship and innovation.' It's time to put on your creativity cap, then. Best of Robb Report The 2024 Chevy C8 Corvette: Everything We Know About the Powerful Mid-Engine Beast The World's Best Superyacht Shipyards The ABCs of Chartering a Yacht Click here to read the full article.
Yahoo
26-03-2025
- Automotive
- Yahoo
Maserati Launches Officine Fuoriserie Bespoke Program
has launched a new customization program called Officine Fuoriserie Maserati that is open to its full lineup. The program is split between customizable "catalog" models and full-blown tailor-made bespoke cars created as one-of-one models. Maserati launched the program by revealing an exclusive titled "Less is More...?" with a livery that mixes matte and glossy paint colors. According to Maserati CEO Santo Ficili, "Bespoke is the history and future of luxury cars." That's why earlier today, the Italian brand launched a new customization program called Officine Fuoriserie Maserati to give its customers more freedom in customizing their cars. The program is split into two categories. The first offers two customizable collections: Fuoriserie Corsa and Fuoriserie Futura. The second category is all about individuality and offers bespoke, one-of-one cars that customers get to design throughout the build process in conjunction with Maserati's creative department. Maserati says the Fuoriserie Corsa models are inspired by the brand's racing heritage. They use "color as a material" with liveries inspired by racing icons throughout Maserati's history. The brand stressed that none of the Corse models use decals, instead creating each livery entirely out of paint. Fuoriserie models are meant to focus more on material and "chromatic experimentation," according to Maserati. The second collection draws its inspiration from the interior design, product design, and sportswear industries. As for the bespoke models, Maserati says that unlike the neighbors in Maranello, it has no plans to reject a customer's creative choices to protect the Maserati image. Instead, the brand will work with customers through every step of the design process to create a one-of-one model. As part of that process, Maserati will send a wooden box with physical examples for customers to get a sense of the available color and material. For customers with deep enough pockets, the brand will even work to create bespoke colors that won't be available on any other car. The one thing the brand won't do in the bespoke process is work with customers on bespoke bodywork, though Klaus Busse, Maserati's head of design, said that could become an option in the future. As proof of concept for the new program, Maserati revealed the MC20 Cielo Less is More...? one-off car. It's got a custom paint job that mixes a a Blu Corse Matte base with a glossy livery made up of geometric shapes inspired by the Bauhaus art style. The shapes are finished in shades of white, blue, yellow, and red. You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!
