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New Indian Express
16-07-2025
- Business
- New Indian Express
Festive season to generate over 2.16 lakh jobs this year, compensation levels expected to rise
BENGALURU: Over 2.16 lakh seasonal jobs will be generated during the festive season, which begins from next month. Also, hiring demand for gig and temporary employment will be up 15-20% compared to last year during H2 2025. Ecommerce giants Flipkart and Amazon have already announced their sales and with Raksha Bandhan and Dussehra around the corner, hiring in sectors such as retail, ecommerce, BFSI, logistics & hospitality is gaining momentum. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period, said Adecco India. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, it added. Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune continue to lead in seasonal hiring demand—up 19% from last year. Also, tier 2 cities such as Lucknow, Jaipur, Coimbatore, Nagpur, Bhubaneswar, Mysuru, and Varanasi are witnessing a 42% increase in demand. Adecco finds that there has been growing traction in emerging hubs such as Kanpur, Kochi, and Vijayawada, indicating a broader geographic spread of festive hiring. Compensation levels are also expected to rise by 12-15% in metro markets and by 18-22% in emerging cities. About 23% more women are participating in this seasonal hiring wave compared to previous years.
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Business Standard
16-07-2025
- Business
- Business Standard
Festive hiring likely to generate 216,000 seasonal jobs in 2025: Report
India's festive season is expected to generate over 2.16 lakh seasonal jobs in the second half of 2025, marking a 15-20 per cent year-on-year increase in gig and temporary employment, a report said on Wednesday. The rise in festive hiring is being driven by sectors, including retail, e-commerce, BFSI, logistics, hospitality, travel, and FMCG, workforce solutions firm Adecco India said in the report. Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, the report stated. This report on hiring in seasonal jobs is based on data of Adecco India's client base, opening positions on various platforms and industry reports. "This year's festive season is seeing a sharper and more structured demand curve, and we have proactively prepared to meet it well in advance. Unlike previous years where hiring was largely volume-driven, employers today are equally focused on deployment speed, workforce readiness, and regional agility," Adecco India Director and Head of General Staffing Deepesh Gupta said. The report further revealed that metro cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune continue to lead in seasonal hiring demand, with 19 per cent more opportunities from last year. At the same time, Tier II cities like Lucknow, Jaipur, Coimbatore, Nagpur, Bhubaneswar, Mysuru, and Varanasi are witnessing a 42 per cent increase in demand, it said, adding that there is also a growing traction in emerging hubs such as Kanpur, Kochi, and Vijayawada, indicating a broader geographic spread of festive hiring. Meanwhile, compensation levels are expected to rise by 12-15 per cent in metro markets and by 18-22 per cent in emerging cities, said the report. The report also found 23 per cent rise in women's participation in this year's seasonal hiring wave compared to the previous year, driven by a rising preference for flexible, short-term roles. Further, it revealed that hiring in logistics and delivery is projected to rise by 30-35 per cent as companies scale up last-mile operations in preparation for peak festive demand. In the BFSI sector, firms are significantly ramping up field force deployments for credit card sales and POS (point-of-sale) installations, particularly across Tier II and III cities. The demand is, therefore, expected to grow by 30 per cent, it added. The hospitality and travel segments are expected to see a 20-25 per cent increase in hiring, while e-commerce and retail will continue to dominate, accounting for 35-40 per cent of total seasonal job creation. The report found that employers are increasingly prioritising multilingual capabilities, customer-handling skills, and digital proficiency, especially for roles in in-store sales, credit card promotions, and delivery fulfilment. "With deployment timelines compressed and retention rates improving steadily, seasonal hiring is no longer a stop-gap but a strategic workforce layer, particularly across digital commerce, retail, and financial services. The focus now is not just on scale, but on structured mobilisation, candidate experience, client delight, and long-term workforce integration," Gupta added.
New Indian Express
16-07-2025
- Business
- New Indian Express
Festive hiring expected to generate 2.16 lakh seasonal jobs in India: Report
MUMBAI: India's festive season is expected to generate over 2.16 lakh seasonal jobs in the second half of 2025, marking a 15-20 per cent year-on-year increase in gig and temporary employment, a report said on Wednesday. The rise in festive hiring is being driven by sectors, including retail, e-commerce, BFSI, logistics, hospitality, travel, and FMCG, workforce solutions firm Adecco India said in the report. Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, the report stated. This report on hiring in seasonal jobs is based on data of Adecco India's client base, opening positions on various platforms and industry reports. "This year's festive season is seeing a sharper and more structured demand curve, and we have proactively prepared to meet it well in advance. Unlike previous years where hiring was largely volume-driven, employers today are equally focused on deployment speed, workforce readiness, and regional agility," Adecco India Director and Head of General Staffing Deepesh Gupta said. The report further revealed that metro cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, and Pune continue to lead in seasonal hiring demand, with 19 per cent more opportunities from last year. At the same time, Tier II cities like Lucknow, Jaipur, Coimbatore, Nagpur, Bhubaneswar, Mysuru, and Varanasi are witnessing a 42 per cent increase in demand, it said, adding that there is also a growing traction in emerging hubs such as Kanpur, Kochi, and Vijayawada, indicating a broader geographic spread of festive hiring. Meanwhile, compensation levels are expected to rise by 12-15 per cent in metro markets and by 18-22 per cent in emerging cities, said the report. The report also found 23 per cent rise in women's participation in this year's seasonal hiring wave compared to the previous year, driven by a rising preference for flexible, short-term roles.
Time of India
12-07-2025
- Business
- Time of India
Festive hiring to jump 20-25% this year; top e-commerce firms to hire over 75,000 staff
Consumer goods firms, retailers, e-commerce platforms and logistics companies have increased their recruitment targets by 20-25% compared to the previous year for the upcoming festive period, anticipating robust sales recovery, according to a senior executives and recruitment specialists. The majority of these positions will be filled by temporary and gig workers, with a major e-commerce marketplace planning to recruit over 75,000 staff, as reported by Adecco India. E-commerce and logistics sectors are spearheading the festive recruitment drive with an expected 30-35% increase in temporary staffing. Retail, consumer goods, hospitality and tourism sectors are also expected to expand their seasonal workforce. Electronics and mobile phone companies including Samsung, Xiaomi, Oppo, Vivo, Haier, and Godrej are preparing to increase their retail staff numbers, indicating positive sales expectations. Randstad India projects gig positions to exceed 11 million this fiscal year, driven by e-commerce, retail, logistics, and quick commerce sectors. Quick-commerce recruitment is expected to rise by 35-40%, while e-commerce staffing shows a 25-30% increase, compared to approximately 10 million positions last fiscal year. "We are anticipating a strong rebound in temporary staffing this festive season, with demand up 20–25% year-on-year as organisations work to recoup a softer summer sales period," Yeshab Giri, chief commercial officer at Randstad India told ET. "The early arrival of key festivals has prompted companies to advance workforce planning, scaling up manpower well ahead of traditional timelines," Giri added. The festive period represents India's peak consumption season, contributing 30-40% of annual sales in categories like apparel and electronics. This year's festive season holds particular significance as demand has remained subdued for several quarters, with summer sales affected by rainfall. Sales across electronic products, smartphones, apparel, fashion, FMCG products and automobiles have shown minimal growth in the past 4-6 quarters. Deepesh Gupta, director and head of general staffing at Adecco India noted that companies are initiating recruitment earlier this year, expecting stronger festive demand from Raksha Bandhan through Diwali and Christmas. "There's a strong emphasis on roles in customer service, delivery, warehousing, and digital support, especially as online shopping continues to grow," he said. BNP Paribas India said in a July report that urban discretionary spending is likely to stay strong this fiscal year, helped by income tax cuts, lower loan rates, and easing food inflation. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
12-07-2025
- Business
- Time of India
Festive Spirit Spurs Hiring Rush
Consumer goods companies , retailers, ecommerce platforms and logistics firms have stepped up hiring requirements for the upcoming festive season by 20-25% more than last year, expecting a strong recovery in sales, said senior executives of companies and hiring firms. Gig and temporary workers will comprise the bulk of the hiring. One of the largest ecommerce marketplaces plans to hire more than 75,000 workers, according to Adecco India. The staffing firm said ecommerce and logistics companies are leading the festive season hiring boom with a projected 30-35% surge in temporary hiring. Companies in sectors such as retail, consumer goods, hospitality and tourism are also likely to expand their temporary workforces. Electronic and smartphone companies such as Samsung, Xiaomi, Oppo, Vivo, Haier, and Godrej are all set to grow the count of retail store workers this festive season, according to industry executives, hinting at a revival in sales. Talent company Randstad India forecasts gig roles to surpass 11 million this fiscal year. E-commerce, retail, logistics, and quick commerce are fuelling the uptick, it said, with a 35-40% surge in quick-commerce hiring and a 25–30% rise in e-commerce staffing. Last fiscal, it was around 10 million. 'We are anticipating a strong rebound in temporary staffing this festive season, with demand up 20–25% year-on-year as organisations work to recoup a softer summer sales period,' said Yeshab Giri, chief commercial officer (professional talent solutions) at Randstad India. 'The early arrival of key festivals has prompted companies to advance workforce planning, scaling up manpower well ahead of traditional timelines,' Giri said. The festive season is the largest consumption period for India, accounting for 30-40% of annual sales for categories such as apparel and electronics. This year, the festive season is critical for companies as demand has remained weak for the past few quarters, and sales during summer too declined due to rains. Sales of electronic products, smartphones, apparel, fashion, FMCG products and even automobiles have at best grown in low single digit for the past 4-6 quarters. Deepesh Gupta, director and head of general staffing at Adecco India said companies are ramping up hiring earlier than usual this year, anticipating a stronger festive demand starting from Raksha Bandhan (in August) through Diwali and Christmas. 'There's a strong emphasis on roles in customer service, delivery, warehousing, and digital support, especially as online shopping continues to grow,' he said. Aakriti Chandra, vice president (Ekart, Minutes, CX, Recommerce, HR) at e-commerce platform Flipkart said there is a marked ramp-up in operational readiness across the board for the festive season, particularly in supply chain, last-mile logistics, and that the company has scaled up the workforce requirements. 'This year, with the festive period set to begin in August, our preparations are well underway,' she said. Satish NS, president, Haier India, the country's third largest electronics maker said it is starting the process of hiring, training and deployment of more manpower early for the festive season. The company expects temporary workers to grow by at least 15% over last year. Chief executives are hopeful demand will recover from the festive season quarter as consumers start reaping the benefits of an income tax rate cut, pent-up demand, positive rural sentiment with good harvest prospects due to a better monsoon, and post-election economic recovery. Value fashion retail chain V-Mart Retail managing director Lalit Agarwal expects demand recovery to resume from the festive period, sustaining the momentum, helping drive demand for temporary workers at its stores by 15% from September onwards. BNP Paribas India in a July report said urban discretionary consumption is well-placed this fiscal year due to a cut in income tax rate, lower loan rates, along with easing food inflation.
