Latest news with #AxisMaxLifeInsuranceLtd
Hindustan Times
30-07-2025
- Business
- Hindustan Times
Axis Max Life launches BSE 500 Value 50 Index Fund to drive long-term capital growth
New Delhi, July 30th, 2025: Axis Max Life Insurance Ltd. ('Axis Max Life' / 'Company'), formerly known as Max Life Insurance Company Limited, announces the launch of its innovative new fund offer (NFO), the BSE 500 Value 50 Index Fund. This passively managed equity fund, available exclusively through the company's Unit Linked Insurance Plans (ULIPs) like Smart Term with Additional Returns (STAR) ULIP & Flexi Wealth Advantage Plan (FWAP) and Online Savings Plan (OSP), offers policyholders a unique opportunity to invest in India's top value companies while benefiting from inherent life cover. This NFO is available for a limited period from July 28 to August 10, 2025. Axis Max Life launches BSE 500 Value 50 Index Fund to drive long-term capital growth The BSE 500 Value 50 Index Fund is designed to select the top 50 companies from the broader BSE 500 index based on rigorous value parameters. This unique value factor-based index fund strategically identifies undervalued stocks with strong potential for long-term capital appreciation. The selection process relies on three key financial ratios that signal potential undervaluation: the Book-to-Price Ratio, where a high ratio indicates a company's strong intrinsic worth (its assets less liabilities) relative to its market value; the Earnings-to-Price Ratio, where a high ratio suggests strong profitability compared to the market price; and the Sales-to-Price Ratio, where a high ratio reflects significant sales generation relative to market value. These metrics collectively help identify fundamentally strong yet undervalued companies poised for long-term growth. By combining these three financial ratios, the fund offers a holistic overview of a company's value across assets, profitability, and revenue, avoiding overreliance on any single metric. Sachin Bajaj, Executive Vice President & Chief Investment Officer, Axis Max Life, stated, 'In an evolving market landscape, the enduring principles of value investing offer a compelling path to long-term wealth creation. By focusing on fundamentally strong yet undervalued companies, the BSE 500 Value 50 Index Fund aims to provide superior risk-adjusted returns over long-term with the protective benefits of our ULIPs. This New Fund Offer represents a unique opportunity for discerning investors to align their portfolios with companies poised for sustained growth, without overconcentration on any single stock or sector.' Customers can take advantage of this limited-time NFO period to align their portfolios with a diversified basket of 50 robust, undervalued companies across various sectors and market capitalizations, thereby mitigating single-stock or sector overconcentration. About Axis Max Life Insurance ( Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. *Axis Max Life has recently transitioned to a new domain as part of its rebranding exercise. This migration has no impact on existing policyholders who will continue to receive all policy benefits and services as earlier. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
Business Standard
29-07-2025
- Business
- Business Standard
Axis Max Life launches BSE 500 Value 50 Index Fund to drive long-term capital growth
VMPL New Delhi [India], July 29: Axis Max Life Insurance Ltd. ("Axis Max Life" / "Company"), formerly known as Max Life Insurance Company Limited, announces the launch of its innovative new fund offer (NFO), the BSE 500 Value 50 Index Fund. This passively managed equity fund, available exclusively through the company's Unit Linked Insurance Plans (ULIPs) like Smart Term with Additional Returns (STAR) ULIP & Flexi Wealth Advantage Plan (FWAP) and Online Savings Plan (OSP), offers policyholders a unique opportunity to invest in India's top value companies while benefiting from inherent life cover. This NFO is available for a limited period from July 28 to August 10, 2025. The BSE 500 Value 50 Index Fund is designed to select the top 50 companies from the broader BSE 500 index based on rigorous value parameters. This unique value factor-based index fund strategically identifies undervalued stocks with strong potential for long-term capital appreciation. The selection process relies on three key financial ratios that signal potential undervaluation: the Book-to-Price Ratio, where a high ratio indicates a company's strong intrinsic worth (its assets less liabilities) relative to its market value; the Earnings-to-Price Ratio, where a high ratio suggests strong profitability compared to the market price; and the Sales-to-Price Ratio, where a high ratio reflects significant sales generation relative to market value. These metrics collectively help identify fundamentally strong yet undervalued companies poised for long-term growth. By combining these three financial ratios, the fund offers a holistic overview of a company's value across assets, profitability, and revenue, avoiding overreliance on any single metric. Sachin Bajaj, Executive Vice President & Chief Investment Officer, Axis Max Life, stated, "In an evolving market landscape, the enduring principles of value investing offer a compelling path to long-term wealth creation. By focusing on fundamentally strong yet undervalued companies, the BSE 500 Value 50 Index Fund aims to provide superior risk-adjusted returns over long-term with the protective benefits of our ULIPs. This New Fund Offer represents a unique opportunity for discerning investors to align their portfolios with companies poised for sustained growth, without overconcentration on any single stock or sector." Customers can take advantage of this limited-time NFO period to align their portfolios with a diversified basket of 50 robust, undervalued companies across various sectors and market capitalizations, thereby mitigating single-stock or sector overconcentration. About Axis Max Life Insurance ( Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ("MFSL") and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. *Axis Max Life has recently transitioned to a new domain as part of its rebranding exercise. This migration has no impact on existing policyholders who will continue to receive all policy benefits and services as earlier.
Hans India
29-07-2025
- Business
- Hans India
Axis Max Life launches BSE 500 Value 50 Index Fund to drive long-term capital growth
Axis Max Life Insurance Ltd. ('Axis Max Life' / 'Company'), formerly known as Max Life Insurance Company Limited, announces the launch of its innovative new fund offer (NFO), the BSE 500 Value 50 Index Fund. This passively managed equity fund, available exclusively through the company's Unit Linked Insurance Plans (ULIPs) like Smart Term with Additional Returns (STAR) ULIP & Flexi Wealth Advantage Plan (FWAP) and Online Savings Plan (OSP), offers policyholders a unique opportunity to invest in India's top value companies while benefiting from inherent life cover. This NFO is available for a limited period from July 28 to August 10, 2025. The BSE 500 Value 50 Index Fund is designed to select the top 50 companies from the broader BSE 500 index based on rigorous value parameters. This unique value factor-based index fund strategically identifies undervalued stocks with strong potential for long-term capital appreciation. The selection process relies on three key financial ratios that signal potential undervaluation: the Book-to-Price Ratio, where a high ratio indicates a company's strong intrinsic worth (its assets less liabilities) relative to its market value; the Earnings-to-Price Ratio, where a high ratio suggests strong profitability compared to the market price; and the Sales-to-Price Ratio, where a high ratio reflects significant sales generation relative to market value. These metrics collectively help identify fundamentally strong yet undervalued companies poised for long-term growth. By combining these three financial ratios, the fund offers a holistic overview of a company's value across assets, profitability, and revenue, avoiding overreliance on any single metric. Sachin Bajaj, Executive Vice President & Chief Investment Officer, Axis Max Life, stated, "In an evolving market landscape, the enduring principles of value investing offer a compelling path to long-term wealth creation. By focusing on fundamentally strong yet undervalued companies, the BSE 500 Value 50 Index Fund aims to provide superior risk-adjusted returns over long-term with the protective benefits of our ULIPs. This New Fund Offer represents a unique opportunity for discerning investors to align their portfolios with companies poised for sustained growth, without overconcentration on any single stock or sector." Customers can take advantage of this limited-time NFO period to align their portfolios with a diversified basket of 50 robust, undervalued companies across various sectors and market capitalizations, thereby mitigating single-stock or sector overconcentration. About Axis Max Life Insurance ( Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.
Fashion Value Chain
18-06-2025
- Business
- Fashion Value Chain
Widening Gender Gap in India's Financial Protection Levels – Axis Max Life India Protection Quotient 7.0
Key Findings: Working women's Protection Quotient score remains at 48; working men's rises to 50 Women feel less financially secure across life goals like retirement, education, and marriage Higher concern among women about inflation, healthcare costs, and loss of a breadwinner Axis Max Life InsuranceLtd. ('Axis Max Life'/ 'Company'), formerly known as Max Life Insurance Company Ltd, in partnership with KANTAR, the world's leading marketing data and analytics company, has released gender-specific findings from the seventh edition of its India Protection Quotient (IPQ) study. Under the Company's 'Bharosa Talks' initiative, IPQ 7.0 highlights a widening gap in financial preparedness between working men and women in urban India. Widening Gender Gap in India's Financial Protection Levels – Axis Max Life India Protection Quotient 7.0 According to the study, working men's Protection Quotient score rose to 50 (from 47 in IPQ 6.0), while working women's score remained stagnant at 48 indicating a break in last year's parity. Despite urban India's overall improvement in financial protection, working women continue to face unique anxieties across key life milestones such as retirement planning, children's education, and marriage. Additionally, women expressed higher levels of concern around inflation, medical emergencies, and loss of a breadwinner, further amplifying the need for gender-responsive financial planning and support frameworks. Prashant Tripathy, CEO & Managing Director, Axis Max Life, said, 'As India progresses on its journey toward financial security, it is vital that we recognise the varied realities shaping people's protection needs. The IPQ 7.0 findings reveal that working women continue to face structural and emotional barriers to financial preparedness. This calls for not only greater awareness, but also collective effort across the industry to make protection more inclusive, accessible, and aligned to the evolving fabric of Indian society.' Implications & Path Forward The study underscores the need to embed gender-sensitivity across insurance design, advisory models, and education programs. From savings-led planning tools to customised advisory support, the industry must act with urgency to ensure India's women feel secure, seen, and protected. About India Protection Quotient Instituted in 2019, India Protection Quotient is an annual Survey by Axis Max Life Insurance in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the underlying objective to increase penetration of Term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of Urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world. India Protection Quotient is a proprietary tool developed by Axis Max Life in partnership with Kantar to gauges the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (Term, endowment and ULIP). Read more at – Disclaimer: The study is conducted in top 25 Urban metro, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities of Urban India only. Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli IPQ 7.0 vs IPQ 6.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 and 10 Tier] The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964 The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided. About Axis Max Life Insurance Limited Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. For more information: About Kantar Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
Fashion Value Chain
16-06-2025
- Business
- Fashion Value Chain
Indian LGBTQIA+ Community's Financial Protection Lags Despite High Intent – Axis Max Life India Protection Quotient 7.0
Key Findings: Protection Quotient score at 35-over 20 points below the digital urban average (56) Knowledge Index score at 61 vs. 74 for DSUI; term insurance ownership at 66% vs. 82% Financial security drops from 60 (IPQ 6.0) to 57 (IPQ 7.0) Growing concerns around breadwinner loss, medical costs, and budgeting strain Shift observed away from proactive saving and financial planning Axis Max Life InsuranceLtd. ('Axis Max Life'/ 'Company'), formerly known as Max Life Insurance Company Ltd, in partnership with KANTAR, the world's leading marketing data and analytics company, has released key insights from the seventh edition of its India Protection Quotient (IPQ) study, with a dedicated focus on the LGBTQIA+ community. As part of the Company's 'Bharosa Talks' platform, this year's study uncovers widening protection gaps that continue to affect identity-diverse segments. Indian LGBTQIA+ Community's Financial Protection Lags Despite High Intent – Axis Max Life India Protection Quotient 7.0 With a Protection Quotient score of 35, the LGBTQIA+ cohort lags significantly behind the digital urban average of 56. The community also reports a Knowledge Index score of 61 compared to 74 for Digitally Savvy Urban Indians (DSUI), indicating a noticeable gap in awareness. While 66% of respondents report owning a term insurance plan (vs. 82% among DSUI), the community has also seen a 3-point decline in perceived financial security-dropping from 60 in IPQ 6.0 to 57 in IPQ 7.0. This decline is accompanied by increasing concerns about medical expenses, loss of a breadwinner, and daily budgeting struggles. The data signals a shift away from proactive financial planning, calling attention to the urgent need for identity-sensitive financial literacy and inclusive insurance offerings. Prashant Tripathy, CEO & Managing Director, Axis Max Life, said, 'As India progresses on its journey toward financial security, it is vital that we recognise the varied realities shaping people's protection needs. The IPQ 7.0 findings reveal that segments like the LGBTQIA+ community continue to face structural and emotional barriers to financial preparedness. This calls for not only greater awareness, but also collective effort across the industry to make protection more inclusive, accessible, and aligned to the evolving fabric of Indian society.' Implications & Path Forward The findings highlight the need for inclusive financial education, flexible product design, and advisory ecosystems that serve identity-diverse segments. For the insurance industry, this data is a call to action to bridge structural gaps and bring equitable protection to every Indian, irrespective of their identity. About India Protection Quotient Instituted in 2019, India Protection Quotient is an annual Survey by Axis Max Life Insurance in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the underlying objective to increase penetration of Term insurance as the most fundamental and economical form of life insurance, the survey aims to reveal the state of Urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world. India Protection Quotient is a proprietary tool developed by Axis Max Life in partnership with Kantar to gauges the degree to which Indians feel protected from future uncertainties on a scale of 0 to 100. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (Term, endowment and ULIP). Read more at – Disclaimer: The study is conducted in top 25 Urban metro, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities of Urban India only. Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli IPQ 7.0 vs IPQ 6.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 and 10 Tier] The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964 The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided. About Axis Max Life Insurance Limited ( Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited ('MFSL') and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr. About Kantar Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
