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Business Standard
29-07-2025
- Business
- Business Standard
Blink and cost of milk is different: Uber surge tech now in supermarkets
Imagine you go to a grocery store, reach for a carton of milk, and by the time you put it in your cart, the price has changed. Not because of a special sale or a cashier's mistake, but because the price tag itself is now a tiny digital screen that updates in real time, multiple times a day. That's not science fiction. It's already happening across supermarkets in Europe and the United States, where electronic shelf labels (ESLs) are replacing paper tags. These dynamic digital labels are quietly revolutionising grocery pricing — and possibly introducing a future of real-time 'surge pricing' for basic staples. According to a report published by T he Wall Street Journal, ESLs are already in use at several major US chains and allow grocers to change prices up to 100 times a day. Retailers say the shift from traditional paper tags helps reduce labour costs and paper waste, while enabling faster markdowns on perishables. However, the same infrastructure raises the possibility of surge pricing, price increases during high-demand periods, prompting concerns from regulators and shoppers. How retailers are using dynamic digital pricing In Europe In Norway, REMA 1000 uses ESLs to make real-time pricing adjustments in order to stay ahead of competitors. The Wall Street Journal reported that prices on certain items like milk or eggs may change dozens of times a day, especially around holidays. In the Netherlands, Albert Heijn, part of Ahold Delhaize, uses ESLs in over 1,200 stores. The system monitors near-expiry items every 15 minutes, discounting them up to four times daily—starting at 25 per cent and going up to 90 per cent—to minimise food waste. The company estimates this has reduced waste by over 250,000 kg annually. However, despite the tech, stores occasionally still use physical stickers because early trials showed customers often missed digital discounts. In the United States Walmart has deployed ESLs in more than 400 of its nearly 4,600 stores and plans to expand to cover half of its locations. Kroger and Whole Foods are piloting ESLs. Lidl US began rolling out ESLs in 2024. In India: Dynamic pricing is limited to transport, hospitality In India, surge pricing is restricted in certain sectors. The Ministry of Road Transport and Highways recently issued the Motor Vehicle Aggregator Guidelines, 2025, which permits cab aggregators like Uber, Ola, and Rapido to charge up to 2x the base fare during peak hours. The updated guidelines are an expansion from the previous limit of 1.5x. There is no equivalent model for dynamic pricing in retail or grocery stores. Real-time pricing tools such as ESLs are not yet widely adopted in Indian grocery stores. Why lawmakers and consumers are worried The potential for real-time price increases on consumer staples has raised red flags among policymakers and consumers: In the US, Senators Elizabeth Warren and Bob Casey (now retired) wrote a letter in 2024 to Kroger expressing concern that digital tags could allow for price manipulation during holidays or natural disasters. The letter warned that ESLs 'appear poised to enable large grocery stores to squeeze consumers to increase profits". In the UK, Members of Parliament questioned grocery chains Tesco and Sainsbury's about surge pricing technology after reports from France indicated that prices for barbeque items rose alongside outdoor temperatures. Public reaction on social media has also reflected broader anxiety, with many users speculating whether essential products might soon fluctuate in cost throughout the day. What is surge pricing? Surge pricing—also referred to as dynamic or demand-based pricing—is a strategy where prices fluctuate in real time based on demand levels. It is commonly used in ride-sharing, hospitality, and e-commerce. In the ride-sharing industry, platforms such as Uber and Lyft use this model to match driver availability with passenger demand, especially during rush hours or public events. Hospitality providers, including hotels and rental services, use similar mechanisms to adjust room rates during peak travel seasons. E-commerce platforms also employ dynamic pricing during flash sales or product launches to balance inventory and maximise revenue. What retailers are actually doing with ESLs Despite the concerns, retailers have been clear about the current uses of ESLs: The main objective is to save labour by eliminating manual price changes and reducing environmental impact by cutting down on paper tags. Most grocers, including those in Europe and the US, state that price reductions—especially for near-expiry goods or to match competitors—are the primary use. According to REMA 1000 and Lidl, any price increases are done overnight to avoid confusing or upsetting customers. Will surge pricing really come to the grocery aisle? So far, there is no concrete evidence that US grocery retailers are using ESLs for demand-based pricing. According to a McKinsey & Company report, real-time analytics and predictive modelling are increasingly enabling such pricing strategies across sectors. A 2021 report stated that dynamic pricing" doesn't necessarily require ultrasophisticated software that changes every product's price multiple times a day". Adding that even traditional retailers can benefit from "merchant-informed, data-driven algorithms that recommend price changes for selected products at some level of frequency". However, a study by researchers from UT Austin, UC San Diego, and Northwestern University added that real-time surge pricing, especially in physical stores, is unlikely due to two key constraints: In-store demand is difficult to track at the necessary granularity for algorithm-driven pricing. Customer sensitivity to price shifts is high. Shoppers may abandon purchases if prices increase before they reach checkout. What comes next for grocery pricing? While real-time price hikes remain rare, ESL adoption is expected to expand: More US grocery chains are likely to introduce the technology to streamline pricing operations. Intraday price reductions—especially on perishable or seasonal items—are expected to increase in frequency. Price increases during active shopping hours are still considered unlikely due to reputational risks and customer trust concerns. Fast food sector also experimenting with surge pricing Last year, fast-food chain Wendy's announced plans to test a dynamic pricing model for menu items in 2025. Under the proposed model, prices would vary during the day based on demand; however, it clarified that they would not raise prices during peak hours. While the company said that the rollout would begin as a test, as of July 2025, no surge pricing has been implemented. Following the announcement, Gizmodo conducted a survey that found that 52 per cent of respondents equated surge pricing with price gouging, while 65 per cent said it would complicate food purchasing decisions. The bottom line Electronic shelf labels are giving retailers unprecedented control over pricing and operations. So far, they are mainly being used for efficiency gains and markdowns, not for surge pricing. However, as the technology becomes widespread and as other industries explore real-time pricing models, the conversation around transparency, fairness, and digital automation in pricing is set to intensify.
Associated Press
09-06-2025
- Business
- Associated Press
Shoppers are wary of digital shelf labels, but a study found they don't lead to price surges
Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven't led to demand-based pricing surges, according to a new study that examined five years' worth of prices at one grocery chain. But some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand. 'It's corporations vs. the humans, and that chasm between us goes further and further,' said Dan Gallant, who works in sports media in Edmonton, Canada. Gallant's local Loblaws supermarket recently switched to digital labels. Social media is filled with warnings that grocers will use the technology to charge more for ice cream if it's hot outside, hike the price of umbrellas if it's raining or to gather information about customers. Democratic U.S. Sens. Elizabeth Warren of Massachusetts and Bob Casey of Pennsylvania fired off a letter to Kroger last fall demanding to know whether it would use its electronic labels as part of a dynamic pricing strategy. Lawmakers in Rhode Island and Maine have introduced bills to limit the use of digital labels. In Arizona, Democratic state Rep. Cesar Aguilar recently introduced a bill that would ban them altogether. The bill hasn't gotten a hearing, but Aguilar said he's determined to start a conversation about digital labels and how stores could abuse them. 'Grocery stores study when people go shopping the most. And so you might be able to see a price go down one day and then go up another day,' Aguilar told The Associated Press. Researchers say those fears are misplaced. A study published in late May found 'virtually no surge pricing' before or after electronic shelf labels were adopted. The study was authored by Ioannis Stamatopoulos of the University of Texas, Austin, Robert Evan Sanders of the University of California, San Diego and Robert Bray of Northwestern University The researchers looked at prices between 2019 and 2024 at an unnamed grocery chain than began using digital labels in October 2022. They found that temporary price increases affected 0.005% of products on any given day before electronic shelf labels were introduced, a share that increased by only 0.0006 percentage points after digital labels were installed. The study also determined that discounts were slightly more common after digital labels were introduced. Economists have long wondered why grocery prices don't change more often, according to Stamatopoulos. If bananas are about to expire, for example, it makes sense to lower the price on them. He said the cost of having workers change prices by hand could be one issue. But there's another reason: Shoppers watch grocery prices closely, and stores don't want to risk angering them. 'Selling groceries is not selling a couch. It's not a one-time transaction and you will never see them again,' Stamatopoulos said. 'You want them coming to the store every week.' Electronic price labels aren't new. They've been in use for more than a decade at groceries in Europe and some U.S. retailers, like Kohl's. But they've been slow to migrate to U.S. grocery stores. Only around 5% to 10% of U.S. supermarkets now have electronic labels, compared to 80% in Europe, said Amanda Oren, vice president of industry strategy for North American grocery at Relex Solutions, a technology company that helps retailers forecast demand. Oren said cost is one issue that has slowed the U.S. rollout. The tiny screens cost between $5 and $20, Oren said, but every product a store sells needs one, and the average supermarket has 100,000 or more individual products. Still, the U.S. industry is charging ahead. Walmart, the nation's largest grocer and retailer, hopes to have digital price labels at 2,300 U.S. stores by 2026. Kroger is expanding the use of digital labels this year after testing them at 20 stores. Whole Foods is testing the labels in nearly 50 stores. Companies say electronic price labels have tremendous advantages. Walmart says it used to take employees two days to change paper price labels on the 120,000 items it has in a typical store. With digital tags, it takes a few minutes. The labels can also be useful. Some have codes shoppers can scan to see recipes or nutrition information. Instacart has a system in thousands of U.S. stores, including Aldi and Schnucks, that flashes a light on the digital tag when Instacart shoppers are nearby to help them find products. Ahold Delhaize's Albert Heijn supermarket chain in the Netherlands and Belgium has been testing an artificial intelligence-enabled tool since 2022 that marks down prices on its digital labels every 15 minutes for products nearing expiration. The system has reduced more than 250 tons of food waste annually, the company said. But Warren and Casey are skeptical. In their letter to Kroger, the U.S. senators noted a partnership with Microsoft that planned to put cameras in grocery aisles and offer personalized deals to shoppers depending on their gender and age. In its response, Kroger said the prices shown on its digital labels were not connected to any sort of facial recognition technology. It also denied surging prices during periods of peak demand. 'Kroger's business model is built on a foundation of lowering prices to attract more customers,' the company said. Aguilar, the Arizona lawmaker, said he also opposes the transition to digital labels because he thinks they will cost jobs. His constituents have pointed out that grocery prices keep rising even though there are fewer workers in checkout lanes, he said. 'They are supposed to be part of our community, and that means hiring people from our community that fill those jobs,' Aguilar said. But Relex Solutions' Oren said she doesn't think cutting labor costs is the main reason stores deploy digital price tags. 'It's about working smarter, not harder, and being able to use that labor in better ways across the store rather than these very mundane, repetitive tasks,' she said. ___ AP Writers Anne D'Innocenzio in New York and Sejal Govindarao in Phoenix contributed.
Yahoo
09-06-2025
- Business
- Yahoo
Shoppers are wary of digital shelf labels, but a study found they don't lead to price surges
Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven't led to demand-based pricing surges, according to a new study that examined five years' worth of prices at one grocery chain. But some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand. 'It's corporations vs. the humans, and that chasm between us goes further and further,' said Dan Gallant, who works in sports media in Edmonton, Canada. Gallant's local Loblaws supermarket recently switched to digital labels. Social media is filled with warnings that grocers will use the technology to charge more for ice cream if it's hot outside, hike the price of umbrellas if it's raining or to gather information about customers. Democratic U.S. Sens. Elizabeth Warren of Massachusetts and Bob Casey of Pennsylvania fired off a letter to Kroger last fall demanding to know whether it would use its electronic labels as part of a dynamic pricing strategy. Lawmakers in Rhode Island and Maine have introduced bills to limit the use of digital labels. In Arizona, Democratic state Rep. Cesar Aguilar recently introduced a bill that would ban them altogether. The bill hasn't gotten a hearing, but Aguilar said he's determined to start a conversation about digital labels and how stores could abuse them. 'Grocery stores study when people go shopping the most. And so you might be able to see a price go down one day and then go up another day,' Aguilar told The Associated Press. Researchers say those fears are misplaced. A study published in late May found 'virtually no surge pricing' before or after electronic shelf labels were adopted. The study was authored by Ioannis Stamatopoulos of the University of Texas, Austin, Robert Evan Sanders of the University of California, San Diego and Robert Bray of Northwestern University The researchers looked at prices between 2019 and 2024 at an unnamed grocery chain than began using digital labels in October 2022. They found that temporary price increases affected 0.005% of products on any given day before electronic shelf labels were introduced, a share that increased by only 0.0006 percentage points after digital labels were installed. The study also determined that discounts were slightly more common after digital labels were introduced. Economists have long wondered why grocery prices don't change more often, according to Stamatopoulos. If bananas are about to expire, for example, it makes sense to lower the price on them. He said the cost of having workers change prices by hand could be one issue. But there's another reason: Shoppers watch grocery prices closely, and stores don't want to risk angering them. 'Selling groceries is not selling a couch. It's not a one-time transaction and you will never see them again,' Stamatopoulos said. 'You want them coming to the store every week.' Electronic price labels aren't new. They've been in use for more than a decade at groceries in Europe and some U.S. retailers, like Kohl's. But they've been slow to migrate to U.S. grocery stores. Only around 5% to 10% of U.S. supermarkets now have electronic labels, compared to 80% in Europe, said Amanda Oren, vice president of industry strategy for North American grocery at Relex Solutions, a technology company that helps retailers forecast demand. Oren said cost is one issue that has slowed the U.S. rollout. The tiny screens cost between $5 and $20, Oren said, but every product a store sells needs one, and the average supermarket has 100,000 or more individual products. Still, the U.S. industry is charging ahead. Walmart, the nation's largest grocer and retailer, hopes to have digital price labels at 2,300 U.S. stores by 2026. Kroger is expanding the use of digital labels this year after testing them at 20 stores. Whole Foods is testing the labels in nearly 50 stores. Companies say electronic price labels have tremendous advantages. Walmart says it used to take employees two days to change paper price labels on the 120,000 items it has in a typical store. With digital tags, it takes a few minutes. The labels can also be useful. Some have codes shoppers can scan to see recipes or nutrition information. Instacart has a system in thousands of U.S. stores, including Aldi and Schnucks, that flashes a light on the digital tag when Instacart shoppers are nearby to help them find products. Ahold Delhaize's Albert Heijn supermarket chain in the Netherlands and Belgium has been testing an artificial intelligence-enabled tool since 2022 that marks down prices on its digital labels every 15 minutes for products nearing expiration. The system has reduced more than 250 tons of food waste annually, the company said. But Warren and Casey are skeptical. In their letter to Kroger, the U.S. senators noted a partnership with Microsoft that planned to put cameras in grocery aisles and offer personalized deals to shoppers depending on their gender and age. In its response, Kroger said the prices shown on its digital labels were not connected to any sort of facial recognition technology. It also denied surging prices during periods of peak demand. 'Kroger's business model is built on a foundation of lowering prices to attract more customers,' the company said. Aguilar, the Arizona lawmaker, said he also opposes the transition to digital labels because he thinks they will cost jobs. His constituents have pointed out that grocery prices keep rising even though there are fewer workers in checkout lanes, he said. 'They are supposed to be part of our community, and that means hiring people from our community that fill those jobs," Aguilar said. But Relex Solutions' Oren said she doesn't think cutting labor costs is the main reason stores deploy digital price tags. 'It's about working smarter, not harder, and being able to use that labor in better ways across the store rather than these very mundane, repetitive tasks,' she said. ___ AP Writers Anne D'Innocenzio in New York and Sejal Govindarao in Phoenix contributed. Dee-ann Durbin, The Associated Press Sign in to access your portfolio
The Independent
09-06-2025
- Business
- The Independent
Shoppers are wary of digital shelf labels, but a study found they don't lead to price surges
Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven't led to demand-based pricing surges, according to a new study that examined five years' worth of prices at one grocery chain. But some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand. 'It's corporations vs. the humans, and that chasm between us goes further and further,' said Dan Gallant, who works in sports media in Edmonton Canada. Gallant's local Loblaws supermarket recently switched to digital labels. Social media is filled with warnings that grocers will use the technology to charge more for ice cream if it's hot outside, hike the price of umbrellas if it's raining or to gather information about customers. Democratic U.S. Sens. Elizabeth Warren of Massachusetts and Bob Casey of Pennsylvania fired off a letter to Kroger last fall demanding to know whether it would use its electronic labels as part of a dynamic pricing strategy. Lawmakers in Rhode Island and Maine have introduced bills to limit the use of digital labels. In Arizona, Democratic state Rep. Cesar Aguilar recently introduced a bill that would ban them altogether. The bill hasn't gotten a hearing, but Aguilar said he's determined to start a conversation about digital labels and how stores could abuse them. 'Grocery stores study when people go shopping the most. And so you might be able to see a price go down one day and then go up another day,' Aguilar told The Associated Press. Researchers say those fears are misplaced. A study published in late May found 'virtually no surge pricing' before or after electronic shelf labels were adopted. The study was authored by Ioannis Stamatopoulos of the University of Texas, Austin, Robert Evan Sanders of the University of California, San Diego and Robert Bray of Northwestern University The researchers looked at prices between 2019 and 2024 at an unnamed grocery chain than began using digital labels in October 2022. They found that temporary price increases affected 0.005% of products on any given day before electronic shelf labels were introduced, a share that increased by only 0.0006 percentage points after digital labels were installed. The study also determined that discounts were slightly more common after digital labels were introduced. Economists have long wondered why grocery prices don't change more often, according to Stamatopoulos. If bananas are about to expire, for example, it makes sense to lower the price on them. He said the cost of having workers change prices by hand could be one issue. But there's another reason: Shoppers watch grocery prices closely, and stores don't want to risk angering them. 'Selling groceries is not selling a couch. It's not a one-time transaction and you will never see them again,' Stamatopoulos said. 'You want them coming to the store every week.' Electronic price labels aren't new. They've been in use for more than a decade at groceries in Europe and some U.S. retailers, like Kohl's. But they've been slow to migrate to U.S. grocery stores. Only around 5% to 10% of U.S. supermarkets now have electronic labels, compared to 80% in Europe, said Amanda Oren, vice president of industry strategy for North American grocery at Relex Solutions, a technology company that helps retailers forecast demand. Oren said cost is one issue that has slowed the U.S. rollout. The tiny screens cost between $5 and $20, Oren said, but every product a store sells needs one, and the average supermarket has 100,000 or more individual products. Still, the U.S. industry is charging ahead. Walmart, the nation's largest grocer and retailer, hopes to have digital price labels at 2,300 U.S. stores by 2026. Kroger is expanding the use of digital labels this year after testing them at 20 stores. Whole Foods is testing the labels in nearly 50 stores. Companies say electronic price labels have tremendous advantages. Walmart says it used to take employees two days to change paper price labels on the 120,000 items it has in a typical store. With digital tags, it takes a few minutes. The labels can also be useful. Some have codes shoppers can scan to see recipes or nutrition information. Instacart has a system in thousands of U.S. stores, including Aldi and Schnucks, that flashes a light on the digital tag when Instacart shoppers are nearby to help them find products. Ahold Delhaize's Albert Heijn supermarket chain in the Netherlands and Belgium has been testing an artificial intelligence-enabled tool since 2022 that marks down prices on its digital labels every 15 minutes for products nearing expiration. The system has reduced more than 250 tons of food waste annually, the company said. But Warren and Casey are skeptical. In their letter to Kroger, the U.S. senators noted a partnership with Microsoft that planned to put cameras in grocery aisles and offer personalized deals to shoppers depending on their gender and age. In its response, Kroger said the prices shown on its digital labels were not connected to any sort of facial recognition technology. It also denied surging prices during periods of peak demand. 'Kroger's business model is built on a foundation of lowering prices to attract more customers,' the company said. Aguilar, the Arizona lawmaker, said he also opposes the transition to digital labels because he thinks they will cost jobs. His constituents have pointed out that grocery prices keep rising even though there are fewer workers in checkout lanes, he said. 'They are supposed to be part of our community, and that means hiring people from our community that fill those jobs," Aguilar said. But Relex Solutions' Oren said she doesn't think cutting labor costs is the main reason stores deploy digital price tags. 'It's about working smarter, not harder, and being able to use that labor in better ways across the store rather than these very mundane, repetitive tasks,' she said. ___ AP Writers Anne D'Innocenzio in New York and Sejal Govindarao in Phoenix contributed.
Yahoo
31-05-2025
- General
- Yahoo
Casey reflects on Biden's diagnosis, his own cancer fight
Bob Casey was on a train bound for Washington, D.C., when he got a call that stopped him in his tracks. 'It was just two words,' the former senator remembers. 'It's cancer.' Casey, a Scranton native serving his third term in the U.S. Senate, was diagnosed with prostate cancer in late 2022. He was 62 and had no symptoms of disease. The cancer was caught by a routine blood test that revealed elevated levels of prostate-specific antigen. Former Sen. Bob Casey and wife Terese greet neighborhood resident Molly Kankiewicz while taking a walk in Scranton's Hill section Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) Casey was shaken by the diagnosis, but knew the cancer was manageable and detected early. He had decisions to make and time to make them. 'I can't imagine hearing those two words, 'It's cancer,' and having it be the kind of cancer which is not manageable,' Casey said in a recent interview. 'It hits you really hard, but I also had a general sense that this was more manageable, so it wasn't as devastating as it would have been if it were some other kind of cancer. But even with that, it still hits you hard.' Casey had successful surgery in 2023 and has remained healthy since, an example of advances in testing and treatment that have dramatically improved survival rates for the second-leading cause of cancer deaths in American men. Only lung cancer is more lethal. About one in eight men will be diagnosed over their lifetime with prostate cancer, according to the American Cancer Society. Former Sen. Bob Casey smiles in the living room of his Scranton home Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) Scranton native and former President Joe Biden was diagnosed last month with aggressive prostate cancer that spread to his bones. Prostate cancers are graded using what's known as a Gleason score. Scores range from 6 to 10. Biden's score is 9, suggesting his cancer is among the most aggressive types. It can be treated, but not cured. Casey said he sent Biden, 82, a message of support, but hasn't spoken to his old friend and political ally since the diagnosis. 'I reached out just to say, 'You're not alone,' and to tell him that we're thinking of him,' he said. 'I did see him right before he left (the White House) in January. I really haven't been in touch with him since, but (the diagnosis) is a hell of a thing after all he's been through.' Joined by Allentown firefighters and U.S. Sen. Bob Casey, President Joe Biden addresses the media Friday, Jan. 12, 2024, at Mack South Fire Station in Allentown. (April Gamiz/The Morning Call) Casey, 65, credits the support and advocacy of Terese Casey, his wife of 40 years and a key partner in his treatment and recovery. 'She jumped right in helping me research it, and we interviewed a group of surgeons,' he said. 'Technically, I had three options — just let it go and see what happens; No. 2 was to get radiation; and No. 3 was to have surgery. I chose a prostatectomy, where you just get it out. I was really fortunate. I had a good doctor and got a good result.' Choosing the right doctor and treatment plan are key not only to survival, but quality of life, said Don Ezrin, a three-time cancer survivor who until recently chaired the Northeast Pennsylvania Prostate Cancer Survivors Support Group. The group no longer meets in person, but maintains a vibrant presence on Facebook, one of many regional pages for cancer survivors on the platform. A Vietnam-era Air Force veteran, Ezrin learned he was at risk during his discharge physical. His doctor told him his prostate was enlarged. 'I really remember the doctor with his rubber glove going, 'What is this? That's a bit enlarged,'' Ezrin said. 'So I was watching it thoroughly, and the minute it raised its ugly head, we proceeded to do something.' Ezrin was diagnosed with prostate cancer in 2002. He opted for intensity modulated radiation therapy, which was not widely available in Northeast Pennsylvania at the time. His cancer has been under control for 20 years, which he credits in part to choosing the right treatment. 'You've got to understand that each medical professional is very similar to a car salesman,' the 78-year-old Clarks Summit retiree said. 'They want to sell what they practice, and if you start asking questions and they're not in that field, they're going to shut you down real quick, which was the reason for starting the group.' * Former Sen. Bob Casey talks with neighbors with his wife Terese by his side in Scranton's Hill section Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) * Former Sen. Bob Casey and wife Terese talk in their living room in their Hill section residence in Scranton Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) * Former Sen. Bob Casey and wife Terese talk on the couch in their living room in their Hill section residence in Scranton Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) * Former Sen. Bob Casey and wife Terese walk out of their house in Scranton's Hill section Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) * Former Sen. Bob Casey and wife Terese talk in their living room in their Hill section residence in Scranton Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) Show Caption 1 of 5 Former Sen. Bob Casey talks with neighbors with his wife Terese by his side in Scranton's Hill section Wednesday, Jan. 8, 2025. (SEAN MCKEAG / STAFF PHOTOGRAPHER) Expand Every treatment — whether surgery, radiation or hormone therapy — comes with side effects, Ezrin said. When he was diagnosed, his wife, Lisa, was 40. Ezrin was 57, and leery of the sexual side effects of some treatment options. 'I was not ready to give up what I call 'the finer things of life,' which is what can happen if you choose the wrong therapy to treat prostate cancer,' Ezrin said. 'A lot of the drugs that are out there today can rob you of the desire to want to do anything other than just exist. 'I've seen guys bounce back immediately and I've seen guys just fall apart. The bottom line is you've got to get educated on what you're up against and then make the best choice for you, your family and your financial situation.' Casey echoed Ezrin's call to research options widely before making treatment decisions. Seeking the support and counsel of survivors is also important, he said. Shortly after he announced his diagnosis, other members of Congress reached out with advice and support. 'That was a big help, and again, I was very fortunate to have good doctors and a good result,' he said. 'And the recovery was pretty fast. I think I was back voting in the Senate on day 12.' Casey was defeated in the November election and exited the Senate in January. His win over prostate cancer gives him more time to spend with his two grandchildren. Another is due in June. 'On Jan. 3, the first day of the new Congress, I purposely got in my car and drove to their house to be with them,' Casey said. 'I've been really lucky. I had a great run and had a lot of years in government and now I've got to do something else. I'm still working on that, still trying to figure that out, but I've been fortunate.' The former president's diagnosis and treatment going forward should serve as a reminder to men of a certain age to get tested regularly, Casey said. 'Whenever these things happen to someone who's prominent, it obviously brings a lot of attention to the topic,' he said. 'It's a powerful reminder for men to get the test, especially when you're in your 40s and 50s. It's important and it's so simple. You get a blood test. Treatment has come a long way over the past 25 or so years. What used to be a death sentence no longer is.'
