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Business Standard
5 days ago
- Business
- Business Standard
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
NewsVoir Delhi-NCR [India], August 8: For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the core. As per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual basis. Meanwhile, according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top cities. Besides, several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger canvas. Ishaan Singh, Director, AIPL said, "As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods." Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use developments. In Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and accessibility. Simultaneously, other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Gurugram. Vikas Dua, Founder & Director, Chintamanis, says, "HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies." Ashwani Kumar, Pyramid Infratech, says, "Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing - where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities." Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation - elements that today's evolved homebuyers actively seek.


News18
6 days ago
- Business
- News18
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
NewsVoirDelhi-NCR [India], August 8: For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger Singh, Director, AIPL said, 'As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods."Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Dua, Founder & Director, Chintamanis, says, 'HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies."Ashwani Kumar, Pyramid Infratech, says, 'Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing – where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities."Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation – elements that today's evolved homebuyers actively seek.(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)


Fashion Value Chain
6 days ago
- Business
- Fashion Value Chain
Beyond the Core: Luxury Finds a Stronghold in Emerging NCR Pockets
For long, luxury housing in NCR was synonymous with legacy addresses Lutyens' Delhi, Golf Course Road, or DLF Phase V, where prestige was tied to postcode. However, a growing wave of demand is now sweeping across emerging corridors like the Dwarka Expressway, SPR Road, Sector 150 in Noida, Siddharth Vihar in Ghaziabad, Yamuna Expressway, FNG Corridor, and Neharpar in Faridabad. These locations are on the radar of HNIs and UHNIs seeking modern living, expansive layouts, and better value. With infrastructure catching up and lifestyle aspirations evolving, luxury is moving beyond the core. Emerging corridors reshape NCR's luxury housing market As per the CBRE-ASSOCHAM report, Delhi-NCR has witnessed sales of 3,960 luxury homes, each costing Rs 6 crore and above, during the January-June period, an increase of more than three times on an annual basis. Meanwhile, according to the CREDAI and CRE Matrix Pan India report, India's housing market witnessed a sharp surge in FY25, with tier I cities recording record-high primary housing sales worth Rs. 6,70,000 crore (US$76.53 billion), marking a 96% jump compared to FY22. Delhi NCR's residential market, especially in Gurugram, recorded a 313% surge in sales value from FY22, touching Rs. 1,70,000 crore (US$19.42 billion). The shift towards high-value properties and sustained buyer demand underscores changing real estate investment trends across India's top cities. Besides, several factors are converging to drive this shift beyond the core, and infrastructure has been the biggest catalyst. Projects like the Delhi-Meerut RRTS, Dwarka Expressway, Noida International Airport, and the KMP Expressway are dramatically improving intercity and intra-city mobility, making once-overlooked locations far more accessible. This, in turn, has allowed developers to reimagine luxury living on a larger canvas. Ishaan Singh, Director, AIPL said, 'As the city grows outward, the definition of luxury is being rewritten. Luxury today is about a balance between nature, technology, and convenience. Sectors along Dwarka Expressway are being recognised for their connectivity and serene surroundings. As developers, we see the location as a blank canvas to introduce mindfully crafted luxury offerings that appeal to a new-age buyer looking beyond traditional neighbourhoods.' Unlike older neighbourhoods constrained by legacy layouts and limited land, several new micro-markets are carving out a distinct identity within NCR's luxury landscape. While Dwarka Expressway, with its proximity to the IGI Airport, is witnessing a surge in high-end gated townships designed for the globally mobile elite, SPR is gradually shaping into a natural extension of Golf Course Extension Road, attracting premium residential and mixed-use developments. In Noida, Sector 150 stands out for its low-density, wellness-oriented planning. Developers like Prateek Group are redefining the sector's luxury narrative through its luxury project Prateek Canary in the region and fulfilling the evolving requirements of homebuyers. Similarly, in Siddharth Vihar, Ghaziabad, the group's premium offering responds to a growing appetite for aspirational living backed by infrastructure and accessibility. Simultaneously, other leading developers like Pyramid and Chintamanis continue to strengthen their foothold along the Dwarka Expressway and SPR. On the other hand, KREEVA and Landmark Group are steadily building their presence with an ultra-luxury pipeline in fast-rising zones of Gurugram. Vikas Dua, Founder & Director, Chintamanis, says, 'HNIs and UHNIs are no longer bound by legacy addresses; they're driven by lifestyle metrics. Emerging markets like Dwarka Expressway offer the right mix of liveability and future appreciation. The sentiment is shifting from buying into a brand location to buying into a future-ready lifestyle, and that's where the opportunity lies.' Ashwani Kumar, Pyramid Infratech, says, 'Gurugram's emerging micro-markets, be it along SPR, Dwarka Expressway, or sectors bordering them, are quickly stepping out of the shadow of the city's core. These zones are no longer peripheral; they're high-growth corridors backed by planned infrastructure, expanding social fabric, and increasing investor interest. Hence, we see these areas as the future of aspirational housing – where modern design, connectivity, and long-term appreciation converge to create next-generation investment opportunities.' Therefore, as infrastructure expands and connectivity deepens, these micro-markets offer a rare blend of space, planning, lifestyle features, and future appreciation – elements that today's evolved homebuyers actively seek.


Business Standard
29-07-2025
- Business
- Business Standard
High Disposable Income & Demand of Quality Living to Drive Luxury Homes Growth
NewsVoir Delhi NCR [India], July 29: The definition of luxury housing in India is no longer what it used to be. As more households move up the income ladder, buyers are bringing sharper expectations to the table. Besides, the pandemic was a major turning point. It made space, wellness, and privacy non-negotiable. Today's luxury home is as much about comfort and calm as it is about status. It's where aspiration meets everyday utility; and that shift is what's driving the next wave of growth. According to a joint report by CBRE-ASSOCHAM, India's luxury housing segment witnessed an 85% year-on-year (YoY) growth in the first half of 2025, with nearly 7,000 high-end residential units sold across the top seven cities. Leading the luxury surge, Delhi-NCR clocked sales of approximately 4,000 luxury units during January-June 2025, contributing 57% share to the total luxury segment. The region also recorded a threefold increase in sales compared to the same period last year, the report said. With rising disposable incomes, the appetite for premium homes has grown wider. NRIs are returning with global benchmarks, professionals are upgrading their lifestyle; there's a clear shift toward real estate that delivers both comfort and capital appreciation. For many, a luxury home is no longer a milestone purchase--it's a strategic one. Yukti Nagpal, Director, Gulshan Group, says, "The concept of luxury has gone beyond mere possessions. With more disposable income and clearer expectations, buyers seek homes where they can experience comfort, convenience, and a certain ease in everyday living. In NCR, micro-markets like Noida-Greater Noida Expressway are seeing massive traction due to their superior infrastructure, proximity to business hubs, and access to prime facilities, aligning with what buyers look for. At Gulshan, we curate residences that are aspirational yet rooted in practicality; where every detail, from layout to location, enhances quality of life." Data from JLL showed, India's housing market is witnessing a decisive tilt toward premium homes, with properties priced above Rs 1 crore accounting for 62% of all residential sales during the first half of 2025. These homes are being snapped up not just in Delhi or Mumbai, but in tier 2 cities too. For this new class of affluent buyers, luxury housing is where aspiration meets asset-building. Saurabh Saharan, Group Managing Director, HCBS Developments, says, "In Gurugram, Dwarka Expressway's rise as a premium residential zone is no accident. With its strategic location connecting Delhi and Gurugram, infrastructure upgrades, and proximity to IGI Airport, this stretch has become a magnet for luxury homebuyers. As developers, we've noticed an increasing shift towards smart, secure, and amenity-rich homes in this corridor. What's especially driving the market now is a new wave of millennial buyers with rising disposable incomes, who want more than just shelter. They're seeking larger homes, spacious layouts, and modern amenities that match their lifestyle. This shift is pushing the demand for premium, future-ready homes, and we believe Gururgam will sustain its real estate market where homes meet these aspirations." Dr. Vishesh Rawat, VP & Head of Marketing, Sales & CRM, M2K Group, says, "In sectors like Sector 104 along the Dwarka Expressway, we're seeing a very distinct kind of luxury demand, which is quiet, thoughtful, and deeply lifestyle-driven. Affluent buyers here want homes that feel like a retreat but still stay connected to the city's pulse. But what's equally driving interest is the investment potential. With soaring property prices, strong sales momentum, and non-stop infrastructure development, this corridor is anticipated to deliver impressive ROI in the coming years. Hence, we foresee that luxury, for this segment, is about balance not excess." Vikas Dua, Founder and Director, Chintamanis Group, says, "Gurugram continues to lead NCR's luxury housing evolution, driven by a clientele with high disposable income that values brand legacy, prime addresses, and architectural statement. Branded residences, especially along corridors like the Dwarka Expressway, are being viewed as generational assets. The demand here is as much emotional as it is financial, turning Gurugram's billionaire belt a proven destination for enduring value." Simultaneously, Tier-2 cities like Dehradun, Chandigarh, Jaipur, Indore, and Lucknow have become the new luxury hubs. As per MagicBricks, the average capital appreciation across Tier-II cities stands at 17.6%, outpacing the national capital's 11.10%. Driven by NRI investments, second-home aspirations, and retirement planning, luxury is now becoming a nationwide aspiration rooted in quality living and future-readiness. Harvinder Singh Sikka, Chairman, Sikka Group, says, "The appetite for luxury homes in Tier 2 cities like Dehradun is unprecedented. With increased reverse migration, buyers are looking for elevated living without the chaos of metros. They demand panoramic views, green architecture, and modern amenities bundled into a lifestyle offering. Thus, the aspirational curve has shifted upward, and Tier 2 luxury now competes with metro-grade sophistication." Therefore, the future of luxury housing in India lies in its ability to evolve with the buyer. With disposable incomes rising and lifestyles becoming more global in taste, developers who focus on detail, design, and experience will be the ones leading the next chapter of India's luxury housing story.


Fashion Value Chain
29-07-2025
- Business
- Fashion Value Chain
High Disposable Income & Demand of Quality Living to Drive Luxury Homes Growth
The definition of luxury housing in India is no longer what it used to be. As more households move up the income ladder, buyers are bringing sharper expectations to the table. Besides, the pandemic was a major turning point. It made space, wellness, and privacy non-negotiable. Today's luxury home is as much about comfort and calm as it is about status. It's where aspiration meets everyday utility; and that shift is what's driving the next wave of growth. Rising India's luxury housing segment According to a joint report by CBRE-ASSOCHAM, India's luxury housing segment witnessed an 85% year-on-year (YoY) growth in the first half of 2025, with nearly 7,000 high-end residential units sold across the top seven cities. Leading the luxury surge, Delhi-NCR clocked sales of approximately 4,000 luxury units during January-June 2025, contributing 57% share to the total luxury segment. The region also recorded a threefold increase in sales compared to the same period last year, the report said. With rising disposable incomes, the appetite for premium homes has grown wider. NRIs are returning with global benchmarks, professionals are upgrading their lifestyle; there's a clear shift toward real estate that delivers both comfort and capital appreciation. For many, a luxury home is no longer a milestone purchase-it's a strategic one. Yukti Nagpal, Director, Gulshan Group, says, 'The concept of luxury has gone beyond mere possessions. With more disposable income and clearer expectations, buyers seek homes where they can experience comfort, convenience, and a certain ease in everyday living. In NCR, micro-markets like Noida-Greater Noida Expressway are seeing massive traction due to their superior infrastructure, proximity to business hubs, and access to prime facilities, aligning with what buyers look for. At Gulshan, we curate residences that are aspirational yet rooted in practicality; where every detail, from layout to location, enhances quality of life.' Data from JLL showed, India's housing market is witnessing a decisive tilt toward premium homes, with properties priced above Rs 1 crore accounting for 62% of all residential sales during the first half of 2025. These homes are being snapped up not just in Delhi or Mumbai, but in tier 2 cities too. For this new class of affluent buyers, luxury housing is where aspiration meets asset-building. Saurabh Saharan, Group Managing Director, HCBS Developments, says, 'In Gurugram, Dwarka Expressway's rise as a premium residential zone is no accident. With its strategic location connecting Delhi and Gurugram, infrastructure upgrades, and proximity to IGI Airport, this stretch has become a magnet for luxury homebuyers. As developers, we've noticed an increasing shift towards smart, secure, and amenity-rich homes in this corridor. What's especially driving the market now is a new wave of millennial buyers with rising disposable incomes, who want more than just shelter. They're seeking larger homes, spacious layouts, and modern amenities that match their lifestyle. This shift is pushing the demand for premium, future-ready homes, and we believe Gururgam will sustain its real estate market where homes meet these aspirations.' Dr. Vishesh Rawat, VP & Head of Marketing, Sales & CRM, M2K Group, says, 'In sectors like Sector 104 along the Dwarka Expressway, we're seeing a very distinct kind of luxury demand, which is quiet, thoughtful, and deeply lifestyle-driven. Affluent buyers here want homes that feel like a retreat but still stay connected to the city's pulse. But what's equally driving interest is the investment potential. With soaring property prices, strong sales momentum, and non-stop infrastructure development, this corridor is anticipated to deliver impressive ROI in the coming years. Hence, we foresee that luxury, for this segment, is about balance not excess.' Vikas Dua, Founder and Director, Chintamanis Group, says, 'Gurugram continues to lead NCR's luxury housing evolution, driven by a clientele with high disposable income that values brand legacy, prime addresses, and architectural statement. Branded residences, especially along corridors like the Dwarka Expressway, are being viewed as generational assets. The demand here is as much emotional as it is financial, turning Gurugram's billionaire belt a proven destination for enduring value.' Simultaneously, Tier-2 cities like Dehradun, Chandigarh, Jaipur, Indore, and Lucknow have become the new luxury hubs. As per MagicBricks, the average capital appreciation across Tier-II cities stands at 17.6%, outpacing the national capital's 11.10%. Driven by NRI investments, second-home aspirations, and retirement planning, luxury is now becoming a nationwide aspiration rooted in quality living and future-readiness. Harvinder Singh Sikka, Chairman, Sikka Group, says, 'The appetite for luxury homes in Tier 2 cities like Dehradun is unprecedented. With increased reverse migration, buyers are looking for elevated living without the chaos of metros. They demand panoramic views, green architecture, and modern amenities bundled into a lifestyle offering. Thus, the aspirational curve has shifted upward, and Tier 2 luxury now competes with metro-grade sophistication.' Therefore, the future of luxury housing in India lies in its ability to evolve with the buyer. With disposable incomes rising and lifestyles becoming more global in taste, developers who focus on detail, design, and experience will be the ones leading the next chapter of India's luxury housing story.