Latest news with #CMO
Time of India
a day ago
- General
- Time of India
Official reviews preps for Yoga Day; main event at KV Dham
1 2 Varanasi: The city has started preparations for the International Yoga Day to be held on June 21. While several events including yoga sessions will be held across the district on the occasion, the main event be organised at the Kashi Vishwanath Dham. The series of events to mark the Yoga Week ahead of the International Yoga Day will commence on June 15. While reviewing the preparation for International Yoga Day on Saturday evening, district magistrate Satyendra Kumar sought all details of the events proposed to be organised during the Yoga Week. The Yoga Week will commence on June 15 and will conclude with the celebration of International Yoga Day on June 21. After collecting details from the officials, including regional ayurvedic officer Dr Saroj Shankar Ram, the DM instructed the concerned officials for the completion of all the necessary preparations for the grand opening of Yoga Week at Namo Ghat on June 15. Yoga sessions will also be conducted at all ghats. The main event on June 21 will be held at Kashi Vishwanath Dham, he added. During Yoga Week, he said, yoga camps will be organised in all village panchayats and urban areas. Additionally, the district basic education officer and district inspector of schools were directed to conduct yoga sessions in schools daily. The chief medical officer was instructed to organise yoga at their health and wellness centres. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Todos os idosos deveriam ter um desse no banheiro! Veja só! Evite quedas e escorregões Saiba Mais Undo Yoga organisations were encouraged to conduct daily yoga sessions at their designated locations, and issues being faced in organising yoga in rural areas were to be resolved. The youth welfare officer was asked to coordinate with the Yuvak Mangal Dal members to train them in the yoga protocol for conducting yoga in each village. Important among others, CDO Himanshu Nagpal, CMO, BSA, DIOS, BDO, and representatives from NGOs and yoga organisations were present at the meeting.
Forbes
2 days ago
- Business
- Forbes
A Conversation With Hilton CMO Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future Proof Audience Understanding
With culture moving at the speed of light, identifying trends versus fads has becoming increasingly difficult. Consequently, aligning brands to be at the forefront of culture can be extremely complex, and the need to identify the right platforms and tools to gather the correct consumer intelligence to do so has never been more important. To wit, as brands move away from being campaign driven, to platform led, in order to not only be ahead of trend, but also differentiate within category, organizations need to crisply define who a brand is and what it stands for with clarity. Success here will also involve not only looking at the brand more from a lens of the WHO, but also doing the same for customers with more attitudinal or emotional data to get to the WHY. Mark Weinstein On Building Brand Platforms, Cultural Relevance + Using Attitudinal Data To Future ... More Proof Audience Understanding For all these reasons, I wanted to speak to a CMO who has successfully transformed the brand he leads to be at the forefront of both culture as well as audience understanding. Mark Weinstein has been at Hilton for the past fifteen years and is currently CMO. He has worked to continue to take the brand to new heights over and over again by a relentless commitment to never being complacent. Following is a recap of our conversation: Billee Howard: Hilton has gained a tremendous amount of brand momentum the last few years. Can you talk to me about your post COVID transformation around 'Hiton. For the Stay.' and the thinking behind it? Mark Weinstein: Hilton is a brand that was built in culture. From hosting the first-ever GRAMMY Awards at The Beverly Hilton in 1959 to our 20 years of partnership with McLaren Racing, Hilton has long been at the center of culture-defining moments. But somewhere along the way, as we focused on operational excellence and growth, we realized our role in culture wasn't as visible as it once was. During the pandemic, we experienced a unique halt in momentum, which served as a pivotal gift in disguise. We saw 90% of our business disappear; not because the brand was damaged, but because it wasn't safe to travel. This pause allowed us to think about how we wanted to reemerge as a brand and redefine our narrative. Hotel advertising had fallen into a 'sea of sameness.' We were playing into the tropes – showcasing cliché white empty beaches and sunsets – and, in turn, had written ourselves out of the story. This prompted us to look inward and find what sets Hilton apart from our competitors, and the answer was simple: The Stay. "For the Stay" was born out of the realization that travel had fundamentally changed. People were no longer just looking for a place to sleep; they were seeking meaningful experiences and moments that would stay with them long after their trip ended. We saw an opportunity not just to reposition Hilton, but to redefine how we engage with our guests. That led to the development of our first-ever global marketing platform, 'Hilton. For the Stay.' Howard: How should brands think about becoming more tribal and culturally relevant today with so many things happening and changing in what feels like real time? You mentioned something critical to your success was finding the attitudinal factors that drive audiences as they can provide a roadmap to understanding a segment not just for now but for life. Can you explain more about what you mean? Weinstein: Staying relevant in today's fast-moving world requires a balance between responding to the now and anticipating the next. Brands must be agile and deeply attuned to cultural shifts to remain relevant. At Hilton, we achieve this by actively listening to our guests and engaging with them through various channels. We leverage social media listening, customer feedback, and market research to identify emerging trends and understand the cultural nuances that resonate with different demographics. We also take a long-term view by focusing on macro trends that align with our brand values rather than fleeting micro trends. For our go-to-market strategy, we focus on trends that enhance the guest experience and align with our commitment to sustainability, inclusivity, and innovation. The bigger picture for us is understanding the attitudinal shifts that will define lifelong behaviors. A 20-something prioritizing wellness or experiential travel isn't doing so just to follow a trend; there is an underlying personal value that they are identifying with that could stay with them well into their 50s, 60s and beyond. By identifying these motivations early, we can meet these travelers today with relevant messages while also building a roadmap for the future. If we listen closely, we can determine what products to develop and how to design experiences that evolve with our guests – and where and how to ultimately invest. By staying true to our core values, while adapting to the changing landscape, we can create authentic connections with our guests and drive long-term brand loyalty. Howard: You've really put a fine point on better understanding Gen Z and done a great job of downageing the brand. That is often a big challenge for marketers. What are some best practices you employ here? Weinstein: We understand that for many travelers – especially Gen Z – their journey starts on the couch with their loved ones, scrolling on social media and dreaming about their next adventure. Our goal is to understand how they get their information, show up in all the places where they choose to spend their time and inspire them with stay experiences that feel aspirational, yet attainable. Today's young travelers aren't waiting for 'someday.' They've shifted from bucket lists to 'go do it now' lists, prioritizing unique, shareable and culturally immersive experiences. Hilton is tapping into this experience economy by making travel more engaging and rewarding. A great example is our 20 year partnership with McLaren Racing. Together, we've partnered to provide exclusive experiences and perks for Hilton Honors members and McLaren Racing fans, while offering the McLaren F1 Team a home away from home in Hilton hotels at race locations around the world. In fact, over 4.6 million Hilton Honors Points were redeemed for the McLaren Ultimate package for Las Vegas in 2024, the most Points redeemed for any package in the history of the site. We've done everything we can to help these athletes perform at their best, flipping hotel schedules to match time zones and tailoring stays to fit their fast-paced lifestyles. This commitment to personalized care extends to every Hilton guest. Howard: There has been a tremendous pivot in how organizations think about brand, moving it away from visual identity and campaign after campaign to a platform that identifies who an organization is with clarity. Talk to me about your thinking here and how you have employed it at Hilton. Weinstein: 'Hilton. For the Stay' is more than just a tagline and is instead a long-term commitment that puts the stay at the heart of everything we do. It serves as our North star, guiding how we evaluate new opportunities, partnerships and experiences. When my team brings an idea to me, my filter is simple: Does it align with our brand platform? Is it meeting customers where they are and where they are going? Does it feel relevant? Having this grounding gives us the confidence to take daring, calculated risks while ensuring Hilton stays culturally relevant. It allows us to look at trends differently and adapt in ways that feel authentic. For example, we recently launched 'Hilton Saved My Stay,' a long-form content series inspired by our social engagement strategy that gives back to real travelers when they need it most through our signature hospitality. Created in partnership with TBWA\Chiat Day\NY, global production company 1stAveMachine and the director of our 10-Minute TikTok, David Ebert, the three-part comedic content series is part of our bold and differentiated approach centered around actual stay stories. Rather than just running ads, we often insert "Hilton as the Hero" by jumping in and saving travelers who share their vacation nightmares online, turning potential customers into Hilton guests. These creators then organically shared their Hilton stay experiences with their audiences, reinforcing that Hilton is there when it matters most. By staying true to who we are while strategically embracing current trends, we are maintaining Hilton's place as a dependable, relevant leader in global hospitality for generations to come.
Indian Express
2 days ago
- Health
- Indian Express
In first Covid case in JNU this year, student tests positive; JNUSU calls for setting up care centre
As Delhi witnesses a rise in Covid cases, a student of Jawaharlal Nehru University (JNU) residing in its Godavari Hostel has tested positive for coronavirus, prompting the students union to demand immediate action from the administration. In a letter to the vice-chancellor, the Jawaharlal Nehru University Students' Union said, 'We ask to set up a COVID Care Centre in JNU (as directed by Delhi Court in 2021), provide medical supervision, testing & supplies for affected students, and conduct emergency sanitization of hostels & campus areas.' On Saturday, the university issued an advisory urging all stakeholders to 'adhere to the precautionary measures like frequent washing of hands/sanitization, wearing a mask during mass gathering, maintaining personal hygiene, in order to prevent its spread in the University Campus.' The advisory also directed 'the Dean of Schools and Chairpersons of Special Centres… to constitute a COVID Monitoring Committee at School/Special Centre level to monitor effective implementation of the precautionary measures.' It advised the Health Centre and Security Branch to 'adequately inform and sensitize the field functionaries'. The advisory further instructed that 'employees and their family members, and students who test positive should immediately inform their Concerned Wardens (in case of students) and the Health Centre'. In a statement issued on Sunday, the JNUSU said it had 'a brief talk with the CMO (Chief Medical Officer) regarding the current COVID-19 situation on the campus and precautions being taken.' The CMO informed the union that 'current COVID-19 positive cases have home isolation as the primary protocol, and as such, there is no requirement for separate isolation wards as of now. Decisions to this effect will be taken as the situation develops.' The CMO 'advised to continue to practice good respiratory etiquettes (e.g., covering coughs and sneezes, frequent use of hand wash and sanitisation, wearing masks at mass gatherings and personal hygiene).' JNUSU said the student who tested positive was 'in constant touch with the CMO and under observation… is recovering well and now has mild symptoms (only a headache) and no fever or sore throat'. The CMO 'has assured us that the situation is not a cause for panic since the vaccination during the earlier COVID-19 waves has significantly reduced the severity of symptoms and the risk involved.' The JNUSU added, 'JNUSU urges all students to remain calm and follow all the advisories and guidelines from JNUHC. JNUSU has also strongly conveyed [to the] CMO not to release any such 'hostel vacate' advisories as it creates panic among the students who are still in the campus.' 'JNUSU reiterates its demand for a separate COVID care centre within campus itself, instead of vacating entire floors and causing unnecessary trouble for the residents. The well-being of the JNU student community is our priority, and we will keep you updated with any further developments. JNUSU calls upon students to reach out to us for any assistance.' In 2021, the Delhi High Court directed JNU's vice-chancellor and registrar to examine the feasibility of setting up a Covid care facility on campus. While hearing a petition filed by the JNU Teachers Association, the court had pointed to 'gross neglect by the JNU administration in a situation which is completely alarming'.
India Today
2 days ago
- Climate
- India Today
71 killed as Karnataka sees highest pre-monsoon rains in 125 years
Karnataka Chief Minister Siddaramaiah's office on Saturday said that 71 people lost their lives due to excessive pre-monsoon showers in the state since pre-monsoon rains in 2025 is the highest rainfall recorded during the pre-monsoon seasons and in the month of May in the last 125 years, the Chief Minister's Office (CMO) said in a state normally receives 74 mm of rainfall in May, but the actual rainfall was 219 mm, which is 197 per cent higher than the average normal rainfall, it Similarly, in the pre-monsoon period of 2025 (March 1 to May 31), the state normally receives 115 mm of rainfall, but the actual rainfall was 286 mm, which is 149 per cent higher than the average normal rainfall, including thunderstorms and gales, was observed across the state during the 2025 pre-monsoon period (March 1 to May 31), with all districts receiving very high and above-normal rainfall, the statement the period from April 1 to May 31, 48 people were killed due to lightning, nine due to falling of trees, five due to house collapse, four due to drowning, four due to landslides and one due to electrocution, it added.A total of 71 lives were lost and emergency compensation of Rs 5 lakh has been distributed to the heirs of the deceased, the statement said that 702 animal losses occurred, out of which compensation has already been distributed to the concerned in 698 animal loss cases. (Large animals - 225 and small animals - 477).The statement said that 2,068 houses have reportedly been damaged, out of which compensation has already been distributed to 1,926 houses. (fully damaged - 75 and partial damage - 1993).A total of 15,378.32 hectares of crops have been damaged (agricultural crops - 11915.66 hectares and horticulture - 3462.66 hectares), said officials, adding that crop damage details have been provided to be entered in the compensation software and the compensation payment process is in per the revised 2025 Southwest Monsoon Forecast released by the India Meteorological Department on May 27, there is a possibility of above-normal rainfall across the state during the 2025 Southwest Monsoon (June-September) period and except for a few districts in the southern interior, all the remaining districts are likely to receive normal and above normal rainfall in are a total of five NDRF teams in the state, out of which four teams have already been deployed, one each for Kodagu, Dakshina Kannada, Udupi and Uttara Kannada districts for emergency response during the monsoon team is in Bengaluru. Apart from this, the fire brigade, SDRF and other emergency service teams will be available for emergency response and rescue operations as on May 31, the total storage in 14 major reservoirs of the state was 316.01 TMC, which is 35 per cent of the total storage capacity (895.62 TMC) as against 179.95 TMC (about 20 percent of the capacity) during the same period last year, the CMO the major reservoirs of the state recorded a cumulative inflow of about 718,193 cusecs (62.05 TMC) between May 19 and May 29, with the inflow generally increasing from May 25 due to widespread and heavy rainfall in the catchment Watch IN THIS STORY#Karnataka
The Hindu
2 days ago
- Climate
- The Hindu
71 killed due to excessive pre-monsoon rains in Karnataka since April
Karnataka Chief Minister Siddaramaiah's office on Saturday (May 31, 2025) said that 71 people lost their lives due to excessive pre-monsoon showers in the state since April. The pre-monsoon rains in 2025 is the highest rainfall recorded during the pre-monsoon seasons and in the month of May in the last 125 years, the Chief Minister's Office (CMO) said in a statement. The State normally receives 74 mm of rainfall in May, but the actual rainfall was 219 mm, which is 197% higher than the average normal rainfall, it said. Similarly, in the pre-monsoon period of 2025 (March 1 to May 31), the State normally receives 115 mm of rainfall, but the actual rainfall was 286 mm, which is 149% higher than the average normal rainfall. The rainfall, including thunderstorms and gales, was observed across the state during the 2025 pre-monsoon period (March 1 to May 31), with all districts receiving very high and above normal rainfall, the statement said. During the period from April 1 to May 31, 48 people were killed due to lightning, nine due to falling of trees, five due to house collapse, four due to drowning, four due to landslide and one due to electrocution, it added. A total of 71 lives were lost and an emergency compensation of ₹5 lakh has been distributed to the heirs of the deceased, the statement said. It said that 702 animal losses occurred, out of which compensation has already been distributed to the concerned in 698 animal loss cases. (Large animals - 225 and small animals - 477). The statement said that 2,068 houses have reportedly been damaged, out of which compensation has already been distributed to 1,926 houses. (fully damaged - 75 and partial damage - 1993). A total of 15,378.32 hectares of crops have been damaged, (agricultural crops - 11915.66 hectares and horticulture - 3462.66 hectares), said officials, adding that crop damage details have been provided to be entered in the compensation software and the compensation payment process is in progress. As per the revised 2025 Southwest Monsoon Forecast released by the India Meteorological Department on May 27, there is a possibility of above normal rainfall across the state during the 2025 Southwest Monsoon (June-September) period and except for a few districts in the southern interior, all the remaining districts are likely to receive normal and above normal rainfall in June. There are a total of five NDRF teams in the state, out of which four teams have already been deployed, one each for Kodagu, Dakshina Kannada, Udupi and Uttara Kannada districts for emergency response during the monsoon season. Another team is in Bengaluru. Apart from this, the fire brigade, SDRF and other emergency service teams will be available for emergency response and rescue operations as required. As on May 31, the total storage in 14 major reservoirs of the state was 316.01 TMC, which is 35% of the total storage capacity (895.62 TMC) as against 179.95 TMC (about 20% of the capacity) during the same period last year, the CMO said. Overall, the major reservoirs of the state recorded a cumulative inflow of about 718,193 cusecs (62.05 TMC) between May 19 and May 29, with the inflow generally increasing from May 25 due to widespread and heavy rainfall in the catchment areas.
