Latest news with #Cardlytics'
Yahoo
20-05-2025
- Business
- Yahoo
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA, May 20, 2025--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. "The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are," said Amit Gupta, CEO of Cardlytics. "By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months." CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn. View source version on Contacts Public Relations:pr@ Investor Relations:ir@
Business Wire
20-05-2025
- Business
- Business Wire
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. 'The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are,' said Amit Gupta, CEO of Cardlytics. 'By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months.' CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at CardlyticsRewardsPlatform. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn.
Yahoo
20-05-2025
- Business
- Yahoo
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA, May 20, 2025--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. "The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are," said Amit Gupta, CEO of Cardlytics. "By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months." CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn. View source version on Contacts Public Relations:pr@ Investor Relations:ir@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
13-02-2025
- Business
- Associated Press
INVESTOR ALERT: Shareholder Class Action Lawsuit Filed Against Cardlytics, Inc. (NASDAQ: CDLX); DiCello Levitt LLP Encourages Investors with Losses to Discuss Their Options with Counsel
SAN DIEGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- A class action lawsuit has been filed on behalf of all persons and entities who purchased or otherwise acquired Cardlytics, Inc. (NASDAQ: CDLX) ('Cardlytics' or the 'Company') securities between March 14, 2024 and August 7, 2024 (the 'Class Period'), charging the Company and certain current and former senior executives with violations of the federal securities laws (collectively, 'Defendants'). Cardlytics investors have until March 25, 2025 to seek appointment as lead plaintiff of the Cardlytics class action lawsuit. If you purchased or acquired Cardlytics securities between March 14, 2024 and August 7, 2024, and suffered substantial losses, and you wish to obtain additional information or serve as lead plaintiff in this lawsuit, you may submit your information and contact us here: You can also contact DiCello Levitt attorneys Brian O'Mara or Ruben Peña by calling (888) 287-9005 or emailing [email protected]. Those who inquire by email are encouraged to include their mailing address, telephone number, and the number of shares purchased. No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. Case Allegations Cardlytics operates a proprietary advertising platform in the United States and the United Kingdom that analyzes anonymized purchase data to help marketers reach potential purchasers. Using Cardlytics' Ads Decision Engine ('ADE') to identify and target consumers with relevant ads, the Company incentivizes consumers to make purchases from a marketer during specific periods. The Company funds these consumer incentives using a portion of the fees collected from marketers. According to Cardlytics, 'billings is an important indicator for the current health of the business because it directly represents [its] ability to bill customers for [its services] before any Consumer Incentives are paid.' The Cardlytics lawsuit alleges that Defendants issued positive statements about the Company's business, operations, and prospects that were materially misleading and/or lacked a reasonable basis during the Class Period. Specifically, Defendants failed to disclose to investors: (1) Cardlytics' increase in consumer engagement also increased the consumer incentives provided; (2) Cardlytics' billings could not increase proportionately with the higher consumer engagement; (3) that, as a result, Cardlytics faced an increased risk of its revenue growth slowing or declining; and (4) Cardlytics' changes to ADE that caused an increase in consumer engagement also led to the 'under-delivery' of budgets and customers billing estimates. The truth began to emerge on May 8, 2024, when the Company announced that its first quarter 2024 revenue increased only 8% despite a 12% increase in billings. The Company cited a 20.2% increase in Consumer Incentives payments as the cause of the lackluster increase in revenue. On this news, the price of Cardlytics stock fell by $5.33, or 36.5%, to close at $9.27 per share on May 9, 2024. Defendants, however, continued to issue materially misleading statements during the Class Period. Specifically, Defendants touted the ' product changes we're making on ADE, better targeting and optimization of our ranking capabilities . . . This is really driving higher engagement.' The truth was fully revealed on August 7, 2024, when Cardlytics announced its second quarter 2024 financial results, including a 9% year-over-year decrease in revenue. In an earnings call, Defendants admitted that ' [r]evenue decreased due to a combination of lower-than-expected billings, largely due to under-delivery of budgets we have secured, and higher-than-expected consumer incentive payments.' On this news, the price of Cardlytics stock fell by $3.94, or 57.1%, to close at $2.96 per share on August 8, 2024. About DiCello Levitt At DiCello Levitt, we are dedicated to achieving justice for our clients through class action, business-to-business, public client, whistleblower, personal injury, civil and human rights, and mass tort litigation. Our lawyers are highly respected for their ability to litigate and win cases – whether by trial, settlement, or otherwise – for people who have suffered harm, global corporations that have sustained significant economic losses, and public clients seeking to protect their citizens' rights and interests. Every day, we put our reputations – and our capital – on the line for our clients. DiCello Levitt has achieved top recognition as Plaintiffs Firm of the Year and Trial Innovation Firm of the Year by the National Law Journal, in addition to its top-tier Chambers and Benchmark ratings. The New York Law Journal also recently recognized DiCello Levitt as a Distinguished Leader in trial innovation. For more information about the Firm, including recent trial victories and case resolutions, please visit Attorney Advertising. Prior results do not guarantee a similar outcome. Media Contact Amy Coker 4747 Executive Drive, Suite 240 San Diego, CA 92121 619-963-2426
