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Snack attack! Walkers crisps adds first new flavours in decades
Snack attack! Walkers crisps adds first new flavours in decades

Extra.ie​

time2 days ago

  • Business
  • Extra.ie​

Snack attack! Walkers crisps adds first new flavours in decades

For the first time in decades, Walkers has given the nation's crisp aisles a serious shake-up — and it's not just another 'limited edition' gimmick. In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing. Say hello to Sticky Teriyaki and Masala Chicken: the unexpected duo ready to spice up your lunchtime sandwich and potentially start a few debates about which one's best. For the first time in decades, Walkers has given the nation's crisp aisles a serious shake-up — and it's not just another 'limited edition' gimmick. Pic: SUSANNAH IRELAND/AFP via Getty Images Describing the new flavours, the crisp-maker said: 'With a balance between sweet and tangy, the new Sticky Teriyaki flavour is sure to hit your senses with an array of tastes inspired by flavours from Japan.' 'Packing a punch of flavour, the new Masala Chicken provides a rich and spicy taste and with Tikka Masala being a firm favourite dish in the UK, the new crisps give you a bite sized flavour you can enjoy on the go.' Both flavours are available from 11 August in the UK, with the company stating that it has been working on the flavours for around a year, in a six-step process that saw 63 different flavour submissions analysed. In a move no one saw coming, the snack giant has quietly slipped two bold new flavours into its permanent line-up, catching shoppers off guard and sparking a wave of curious taste-testing. Pic:The new introductions mark the first time in decades that the brands core offering has changed. Classic flavours Ready Salted, Cheese & Onion and Salt & Vinegar were first introduced in the 1940s, 50s, and 60s. Other classics like Prawn Cocktail, Roast Chicken and Smoky Bacon were brought about around the 1970s. While different iterations may have appeared in limited edition collections, both of the new flavours are brand new formulations, developed and tested over the course of the past 12 months. Wayne Newton, senior marketing director at Walkers said: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.'

Walkers adds two new crisp flavours to its permanent classic range
Walkers adds two new crisp flavours to its permanent classic range

Wales Online

time2 days ago

  • Business
  • Wales Online

Walkers adds two new crisp flavours to its permanent classic range

Walkers adds two new crisp flavours to its permanent classic range The brand has been working on the new flavours for a year Packets of Walkers crisps Walkers has added two permanent flavours to its core range, launching Sticky Teriyaki and Masala Chicken. After a year of testing, a six-step process and 63 different flavour submissions, Walkers' research and development team landed on two flavours to be added to the permanent lineup. ‌ A study of crisp lovers found that they prefer the taste of the new flavours over the classics such as Cheese & Onion and Salt & Vinegar. Three-quarters of consumers said they would be much more likely to buy Masala Chicken than Prawn Cocktail; They would recommend Sticky Teriyaki over Cheese and Onion; and would be much more likely to choose both Sticky Teriyaki and Masala Chicken over the existing core range. ‌ Wayne Newton, Senior Marketing Director Walkers said: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.' Article continues below Sticky Teriyaki and Masala Chicken can be purchased from the week of 11 August.

Walkers is launching two permanent new crisp flavours for first time in decades
Walkers is launching two permanent new crisp flavours for first time in decades

Metro

time2 days ago

  • Business
  • Metro

Walkers is launching two permanent new crisp flavours for first time in decades

For the last year, Walkers has been keeping a huge secret from crisp fans. They've been quietly developing two brand new flavours for their permanent range – and this is kind of a big deal, as the brand hasn't added anything new to its core line-up in decades. Salted crisps were first launched by Walkers in 1948, with Cheese & Onion crisps coming along in 1954. These were followed by Salt & Vinegar in 1967. Other classic flavours like Prawn Cocktail, Roast Chicken and Smoky Bacon are thought to have been introduced in the 70s. But as of this week this week, shoppers will be able to get their hands on Sticky Teriyaki and Masala Chicken flavours. Walkers claims they've spent the last 12 months working on 'rigorous flavour testing' to bring these crisps to life, which involved a six-step process. They initially started out with 63 different flavour submissions, before the team finally narrowed it down to just two. And they're expecting both of the new products to be a big success, as research carried out by the crisp giants found that 73% of consumers would rather buy Masala Chicken crisps than the classic Prawn Cocktail ones, while 65% picked Sticky Teriyaki over Cheese & Onion. In fact, following a taste test, 49% of crisp lovers admitted they preferred the new 'bold' and 'innovative' flavours over the entirety of the core Walkers selection. That's some serious fighting talk right there… The new flavours will be available in supermarkets across the UK from the week of August 11. More Trending But if you're curious to hear more about how they taste before then, Walkers claims the Sticky Teriyaki crisps are both 'sweet and tangy', and the flavour will 'hit your senses'. And the Masala Chicken ones are said to have a 'rich and creamy' taste, giving you a 'bite-sized' version of the UK's favourite Indian dish, Tikka Masala. Wayne Newton, senior marketing director at Walkers adds: 'Our development team has been on a mission for the past year to find two new flavours that meet the highest standards. View More » 'After thousands of crisps crunched, flavours tested, and bags rustled, we're pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.' Lidl has just introduced three new items into its bakery Lidl shared a look at the new selection on TikTok saying: 'New bakery special guests.' They went on to reveal a new Pain Suisse priced at 79p, a 99p Tiramisu Loaf, and a Cookies and Cream doughnut that's £1.49. Fans have already hailed the new items 'divine', 'gorgeous' and 'incredible'. Waitrose launched 'mesmerising' retro cake from 1930s The supermarket has teamed up with renowned cake maker, Fiona Cairns, to create a Lambeth-style cake, which feature a very specific decoration style, all to do with the way the icing is piped. The over-piping technique has roots in Europe, dating back to the 19th Century, but was largely popularised by cake decorator Joseph Lambeth in the 1930s thanks to his book, The Lambeth Method of Cake Decoration & Practical Pastries. Each of the Vintage Style Lemon & Raspberry Lambeth Cakes available from cost £65, serve 32-34 people, and are made to order, requiring eight days' notice. Terry's has teased a 'top secret' new Chocolate Orange flavour Terry's shared the news that it has something new coming on its Instagram account. They posted with a picture of a golden envelope, with the caption: 'Sealed, secret, and seriously delicious. Not long now…' Some think this is a new chocolate caramel flavour that has been spotted in shops, while others have demanded a pistachio one too. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: 5-course experience at Straits Kitchen for only £39.50: 10 unmissable Time Out deals MORE: Dripping with sweat? Restaurants in London perfect for a heatwave MORE: KFC and Greggs are teaming up for the 'crossover of the century' — and it's not chicken Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.

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