Latest news with #CosMc's
The Independent
3 days ago
- Entertainment
- The Independent
McDonald's to begin testing viral ‘dirty sodas' and cold coffees in over 500 locations
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Email * SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice McDonald's is planning to launch a range of 'dirty sodas' as part of a new 'futuristic' menu range for the Fall. Taking inspiration from fans, the fast-food chain said it was leaning into its drinks spin-off brand, CosMc's, to 'turn up the flavor' and create an exciting range of drinks that resonates with younger Gen-Z audiences. However, the Thursday announcement comes months after the chain began shuttering all CosMc's locations, just over a year after they launched in Bolingbrook, Chicago, plus six more in Texas. Over 500 restaurants across Wisconsin, Colorado, and surrounding areas will begin rolling out the new lineup of drinks, McDonald's said. A dirty soda is a drink made up of a base soda, usually a popular brand such as Coca-Cola, Dr Pepper, or Sprite, and then spiked with a syrup or a flavored coffee creamer. It's particularly popular among teens and those who prefer not to drink alcohol. McDonald's is launching five new drinks across over 500 restaurants ( McDonalds ) 'Think cold coffees, fruity refreshers, crafted sodas, and energizing sips—all created to bring a little extra joy to your day,' it added. The new flavor lineup will include Toasted Vanilla Frappé, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher, and Creamy Vanilla Cold Brew. The fast food chain said the soda range was designed for every occasion, from a morning lift to an afternoon refresher, or even as a small treat. 'We're seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat,' said Alyssa Buetikofer, chief customer experience and marketing officer of McDonald's USA. 'It's a great opportunity for us to meet our US customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks,' she added. All five drinks are planned to be tested starting September 2. The 'dirty soda' trend has gained popularity in Utah — where the large Mormon population doesn't typically drink alcohol — since the early 2010s. But Olivia Rodrigo has also been credited with propelling the trend to the next level when she posted about it in late 2021. The news also follows the news that both Coke and Pepsi plan to launch new prebiotic soda drinks, suggesting a boom in the market as competitors race to create innovative new flavors.
USA Today
7 days ago
- Business
- USA Today
McDonald's to test drinks from shuttering CosMc's spinoff at some restaurants
McDonald's is planning to test a new lineup of drinks inspired by its shuttering spinoff brand, CosMc's, at some restaurants later this summer. The fast food giant announced July 25 that roughly 500 select restaurants in some states will be part of an expanded market test for the drinks. The drinks will be aimed at "blending the best of CosMc's creativity with the convenience you know and love." Some of the drinks that will be in the lineup include a Creamy Vanilla Cold Brew and a Strawberry Watermelon Refresher, McDonald's said. CosMc's is a spinoff concept McDonald's announced in 2023 and rolled out last year. In May, McDonald's said it would be closing its five CosMc's locations, in states including Texas and Illinois, but that it planned to test some of the drinks in its regular restaurants. When is McDonald's introducing CosMc's drinks menu? McDonald's said it will begin rolling out market testing of the CosMc's drinks on Sept. 2. It's unclear how long the test will run for. Which CosMc's drinks will be tested at McDonald's? McDonald's said it's planning on including about 10 drinks in the test. Five were teased in the July 25 announcement, including: Which McDonald's will have CosMc's drinks? About 500 restaurants will be included in the market test, McDonald's said. It includes restaurants across Wisconsin, Colorado and the surrounding areas, according to the chain. McDonald's operates more than 14,000 locations in the United States. What is CosMc's? What to know about McDonald's spinoff brand CosMc's is a spinoff restaurant concept owned by McDonald's. While McDonald's launched five CosMc's in 2024, the company previously announced all of them would close on a rolling basis beginning this past June. The name and futuristic aesthetic of CosMc's was inspired by a mascot of the same name who appeared in ads in the late '80s and early '90s. CosMc's menu primarily features beverages including coffees, teas and frozen drinks. Soft-serve ice cream, sandwiches and small food items are also available. Contributing: Reuters, Mary Walrath-Holdridge Melina Khan is a national trending reporter for USA TODAY. She can be reached at
CBS News
24-07-2025
- Business
- CBS News
McDonald's will test 10 CosMc's-inspired drinks at restaurants
McDonald's plans to test 10 new drinks in hundreds of U.S. stores as the restaurant chain seeks to quench Gen Z customers' taste for bold drink combinations. "We're seeing real momentum in beverages, with more people — especially our Gen Z fans — turning to cold, flavorful drinks as a go-to treat," Alyssa Buetikofer, McDonald's chief customer experience and marketing officer, said in a statement. "It's a great opportunity for us to meet our U.S. customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks." The new drink lineup is inspired by what the fast-food giant learned through its failed coffee and drinks chain, called CosMc's, that McDonald's launched in 2023. The company shuttered the chain in May. Instead of operating standalone stores, McDonald's will bring a lineup of at least five different CosMc's-branded beverages to 500 McDonald's restaurants across the U.S. The drinks, which McDonald's describes as "cold coffees, fruity refreshers, crafted sodas and energizing sips," will first be available at restaurants in Wisconsin, Colorado and the surrounding areas, according to the company. Tew drinks include: The venture aims to expand and capitalize on growing customer demand for flavorful drinks. "We're not just adding drinks to the menu – we're advancing our global beverage platform that fits naturally with how people already enjoy McDonald's," Charlie Newberger, McDonald's beverage category lead, said in a statement. "We've got the structure, the tools and the team to move fast and scale what works." The drinks will be available in stores starting Sept. 2, according to the company. McDonald's recently re-introduced its popular Snack Wrap and Spicy Egg McMuffin sandwich as it seeks to boost sales and lure inflation-weary customers back to its stores. Same-store sales dropped 3.6% in the first quarter, marking the company's largest drop since the COVID-19 pandemic, when the the chain was forced to close stores nationwide.
CBS News
24-07-2025
- Business
- CBS News
McDonald's will bring 10 CosMc's inspired drinks to restaurants
McDonald's said it is testing 10 new drinks to hundreds of U.S. stores as it enters the next stage of its "beverage journey." The burger chain said it's responding to Gen Z customers' preferences for bold drink combinations. "We're seeing real momentum in beverages, with more people — especially our Gen Z fans — turning to cold, flavorful drinks as a go-to treat," Alyssa Buetikofer, McDonald's chief customer experience and marketing officer, said in a statement. "It's a great opportunity for us to meet our U.S. customers' evolving tastes and show up in new moments, like afternoon refreshment or snack breaks." The new drink lineup is inspired by lessons the fast-food giant learned through its failed venture called CosMc's, a chain launched in 2023 that focused on coffee and other drinks, with offerings similar to Starbucks drinks. The company shuttered the chain in May. Instead of operating standalone stores, McDonald's will bring a lineup of at least five different CosMc's-branded beverages to 500 McDonald's restaurants across the U.S. The drinks, which McDonald's describes as "cold coffees, fruity refreshers, crafted sodas, and energizing sips," will first be available at restaurants in Wisconsin, Colorado and the surrounding areas, according to the company. Here are some of the new drink offerings: The venture aims to expand and capitalize on growing customer demand for flavorful drinks. "We're not just adding drinks to the menu – we're advancing our global beverage platform that fits naturally with how people already enjoy McDonald's," Charlie Newberger, McDonald's beverage category lead said in a statement Thursday. "We've got the structure, the tools and the team to move fast and scale what works. This first test in the U.S. market is a big step in our global direction." The drinks will be available in stores starting Sept. 2, according to the company. McDonald's recently re-introduced its popular Snack Wrap and Spicy Egg McMuffin sandwich as it seeks to boost sales and lure inflation-weary customers back to its stores. Same-store sales dropped 3.6% in the first quarter, marking the company's largest drop since the COVID-19 pandemic, when the the chain was forced to close stores nationwide.
The Independent
24-07-2025
- Business
- The Independent
What is a dirty soda? The drink taking Gen Z by storm
McDonald's is preparing to launch a new range of 'dirty sodas' and a 'futuristic' menu this autumn, with testing set for 2 September. The fast-food chain aims to attract younger Gen Z customers, citing a growing demand for cold, flavourful drinks as a treat. Inspired by its CosMc's brand, the new beverage line-up includes drinks such as Toasted Vanilla Frappé, Sprite Lunar Splash, and Creamy Vanilla Cold Brew. A 'dirty soda ' is defined as a base soda infused with syrup or a flavoured coffee creamer, popular among teenagers and those who prefer non-alcoholic options. The new drinks will be introduced across more than 500 McDonald's restaurants in Wisconsin, Colorado, and surrounding regions.
