Latest news with #CyclePureAgarbathi
Time of India
a day ago
- Business
- Time of India
Cycle Pure Agarbathi bets on rural demand, digital channels, and puja services for growth
Mysuru-based incense maker Cycle Pure Agarbathi is betting on rural revival, digital channels , and new service-led ventures to accelerate growth in this fiscal after posting high single-digit volume-led growth in the last financial year, a company's top official said. 'Last year was challenging but still a good one. We grew in the high single digits without any price hikes. This year already looks more promising quarter-on-quarter with renewed rural demand and appetite for innovations,' said Arjun Ranga , Managing Director, Cycle Pure Agarbathi, in an interaction with ETRetail. The September to January festive season is expected to be a key growth window, he added. Quick commerce and diversification The company is sharpening its focus on quick commerce platforms, which are giving access to new consumer households. It has also entered the services space with Astro Puja, offering astrology-led ritual solutions, while expanding its puja samagri and home care portfolio. While the company shared that e-commerce currently contributes less than 1% of sales but is growing rapidly. Cycle has raised its digital ad spend to 25% from just 1% a few years ago, using online channels primarily to gain consumer insights and test innovations. Its D2C website focuses on customization without undercutting offline trade. Cycle operates through 35 depots and 5,000 distributors, reaching about 15 lakh outlets across the country. While its stronghold remains S Competition and consumer shifts India's Rs 7,000-crore agarbathi market remains highly fragmented and regional, with local players dominating every 100 kilometers. Cycle counters this with a portfolio of over 300 SKUs, ranging from mass-market incense to premium lifestyle products like Woods and Lia . The company is also tapping into rising spiritual engagement among youth. 'Consumers today want purpose behind their purchases. We are the only carbon-neutral agarbathi manufacturer globally, we source ethically, support tribal artisans, and invest in charities. Younger buyers care about these values,' Ranga said. Global presence and outlook Cycle Agarbathi already exports to 75 countries and supplies to Walmart in the US, with Europe emerging as a promising market as eastern cultural practices gain ground. When asked about exploring acquisitions and IPO, Ranga said, "The company is not exploring acquisitions or a public listing but is open to scaling its Pooja Samagri segment further." "Our focus is on deeper consumer access rather than chasing topline numbers. The belief in religion and rituals is rising, and if more people experience our products, the opportunity is limitless," Ranga said.
The Wire
04-07-2025
- Business
- The Wire
NR Group Honoured with 'Excellence in Multigenerational Legacy' Award at the Family Business Summit & Awards 2025
Mysuru, Karnataka, India (NewsVoir) At the Family Business Summit & Awards 2025, NR Group was honoured with the prestigious Excellence in Multigenerational Legacy award, recognising its enduring values and visionary leadership across generations. NR Group, a diversified business conglomerate headquartered in Mysuru, has evolved over its 77-year legacy from humble beginnings in 1948 as an incense stick (agarbathi) manufacturer into a global powerhouse with a strong presence across sectors including FMCG, aerospace, and defense. Mr. Pavan Ranga, CEO & MD of Rangsons Aerospace, accepted the award on behalf of NR Group—an organisation renowned for its legacy of innovation, purposeful leadership, and sustained growth over the decades. Built on strong family values and a deep commitment to nation-building, the Group continues to grow while remaining true to its founding principles. About Rangsons Aerospace Rangsons is a diversified business conglomerate based in Mysuru, India, and a part of the NR Group, which was founded in 1948. The group operates across multiple sectors, including Defence and Aerospace, Education, Infrastructure, Agriculture, and Healthcare. Rangsons serves a wide range of clients, both domestically and internationally, collaborating with prestigious organizations such as ISRO, Boeing, and various branches of the Indian Defence and Aerospace sector. The group is dedicated to leveraging technology to develop innovative solutions that address the critical challenges of a developing economy. Its flagship company, N. Ranga Rao & Sons, is a dominant player in the Indian incense industry, best known for its iconic brand, Cycle Pure Agarbathi. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
04-07-2025
- Business
- Fashion Value Chain
NR Group Honoured with ‘Excellence in Multigenerational Legacy' Award at the Family Business Summit & Awards 2025
At the Family Business Summit & Awards 2025, NR Group was honoured with the prestigious Excellence in Multigenerational Legacy award, recognising its enduring values and visionary leadership across generations. NR Group, a diversified business conglomerate headquartered in Mysuru, has evolved over its 77-year legacy from humble beginnings in 1948 as an incense stick (agarbathi) manufacturer into a global powerhouse with a strong presence across sectors including FMCG, aerospace, and defense. Mr. Pavan Ranga, CEO of Rangsons Aerospace, receives the 'Excellence in Multigenerational Legacy' award, celebrating 77 years of the Ranga Rao family's legacy Mr. Pavan Ranga, CEO & MD of Rangsons Aerospace, accepted the award on behalf of NR Group-an organisation renowned for its legacy of innovation, purposeful leadership, and sustained growth over the decades. Built on strong family values and a deep commitment to nation-building, the Group continues to grow while remaining true to its founding principles. About Rangsons Aerospace Rangsons is a diversified business conglomerate based in Mysuru, India, and a part of the NR Group, which was founded in 1948. The group operates across multiple sectors, including Defence and Aerospace, Education, Infrastructure, Agriculture, and Healthcare. Rangsons serves a wide range of clients, both domestically and internationally, collaborating with prestigious organizations such as ISRO, Boeing, and various branches of the Indian Defence and Aerospace sector. The group is dedicated to leveraging technology to develop innovative solutions that address the critical challenges of a developing economy. Its flagship company, N. Ranga Rao & Sons, is a dominant player in the Indian incense industry, best known for its iconic brand, Cycle Pure Agarbathi.
New Indian Express
18-05-2025
- Business
- New Indian Express
'We are seeing quick commerce as a good opportunity'
Cycle Pure Agarbathi, the flagship brand of Mysuru-based 77-year-old NR Group, is the biggest player in the incense stick market, which is estimated to be around Rs 8,000-10,000 crore. Its annual revenue, according to Tracxn, stood at Rs 1,150 crore in FY24. In an interaction with Uma Kannan, Cycle Pure Agarbathi MD and Managing Partner NR Group, Arjun Ranga, who is the third-generation entrepreneur, said digital presence is now extremely important and that prayer as an opportunity is bigger in digital and ecommerce. Edited excerpts: Post-Covid, is there any change in the Agarbatti industry in terms of market and new players? From about 2019 onwards, there has been a huge influx of new manufacturers, and unorganised players coming to the industry. Especially during Covid, when people were talking about the benefits of using Agarbatti and keeping the fragrance at home. There has been a sudden increase in unbranded players entering the market. There is an oversupply because of that right now. However, the increase in population and consumption have helped the growth. The increase in the number of temples, rising number of pujas and rituals and the increase of religious tourism have also contributed to the growth of the industry. We have also created exotic combinations of fragrances targeting some specific geographical regions, festivals and giving the customers their taste of preference under various brands, which has further helped in boosting the growth. As an organised sector player, how do you see the proliferation of many unorganised players in the space? We are the biggest player in the market as an organised brand. In the AC Nielsen's report, the market is estimated to be Rs 8000 crore, which also includes unorganised players. It is estimated that the market is about 60-70% organised and the rest of it is unorganised. In this dynamic, our market share is about 20% of the whole organised share. The Agarabatti industry has made representation to the government about proliferation of unorganised players, and the government has suggested the best way is to go for an Indian standard. We are working with the Bureau of Indian Standards to come up with the Agarbatti standard. We are working closely with BIS to launch it. It should be done in the next three months. Do you have any plans to increase digital sales? With increase in information and accessibility for customers, we saw a shift in the consumption pattern of consumers, where unlike the older times the first access point is not the temples. Today for consumers, point of sale becomes a priority. Today, a lot of customer discovery is happening online and digitally through either social media or the portals. Digital presence today is extremely important for customers to understand your product, understand your brand, and tell your brand story. Our discovery process has increased dramatically. If we were 5% on digital 10 years ago, today we are 50% on digital in terms of communication. Do you think there is a growth opportunity in the e-commerce space? Agarbatti has typically been a purchase item, when stock is finished. Quick commerce is showing promise, because Agarbatti is an impulse purchase. And the unit packs are small -- Rs 100 a month is enough for you to light Agarbatti for the whole month. We are seeing quick commerce as a good opportunity. E-commerce is the new big thing. Agarbatti is not a category, but a discovery. Services have increased the opportunity for us, and we have got into astro services. That is leading into puja. So, prayer as an opportunity is bigger in digital and e-commerce. I see the next 5 years as a huge opportunity for us as well as the company in that space. We have a brand called and we see that as a big opportunity going forward. What is the long-term vision of the group? We are all a purpose-led brand. We believe in delivering hope. The long-term vision of the company is whenever anybody thinks of prayer or God, we need to be present either as a product or a service within an arm's reach.
Business Standard
25-04-2025
- Sport
- Business Standard
13th Edition of Tiger Cup 2025, Supported by Cycle Pure Agarbathi, Kicks Off with Debut of Girls' League
NewsVoir Bengaluru (Karnataka) [India], April 25: Cycle Pure Agarbathi inaugurates the 13th edition of the Tiger Cup 2025, a cricket tournament for the under 12, under 14 and under-16 category, in Bengaluru today. Scheduled to take place from April 21 to May 13, the tournament has also announced the launch of a girls' cricket tournament as an initiative to provide a platform and groom young cricketers. The event was inaugurated with the lighting of a 6-feet Agarbathi by the girls who will be participating in the tournament and Principal Dr. Bhimasen Soragaon, Dean Welfare, Dr. Mahesh Kumar, Admin officer Veeresh C S from JSS Academy of Technical Education, Bengaluru, alongside Cricket Expert Joseph Hoover. Featuring under-12, under-14, and under-16 categories, matches today started at JSS Academy of Technical Education with teams from Bengaluru, Mysuru, Dharwad, Koppal and Belgaum participating. The tournament continues its aim of nurturing young cricketing talent and promoting the sport in the region. Created by renowned cricket players, Sandeep Patil, Harbhajan Singh and Yusuf Pathan, the Tiger Cup Tournament is one of the most coveted events that brings 56 talented teams together, including over 900 players from all around India. The 13th edition of the Tiger Cup 2025 will be dedicated to raising awareness on the importance of conserving wildlife, with the proceeds of the event donated towards forest foot soldiers for their commendable service in protecting the forests and wildlife in the country. Held annually, the event will not only commemorate and celebrate the talents of young players, but through the partnership with Cycle Pure Agarbathi, will also felicitate forest staff. As part of this, it has contributed Rs. 4 lakh towards the felicitation, with Rs. 1 lakh each awarded to 2 forest staff from Karnataka, 1 from Kerala, and 1 from Tamil Nadu, recognizing their dedication to wildlife conservation. Additionally, Rs. 1 lakh has been an extended support to encourage the participation of girls through the newly introduced girls' categories this year in the Tiger Cup 2025. Speaking on the occasion, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi said, "We are proud to host the 13th edition of the Tiger Cup 2025, which, for the first time, includes felicitation of the forest staff and a dedicated girls' cricket category. At Cycle Pure Agarbathi, we believe that sports play a pivotal role in shaping young lives, and through this initiative, we are committed to creating new opportunities for aspiring female cricketers. The tournament also continues to honour the unwavering dedication of our forest staff, who work relentlessly to protect India's rich biodiversity." Cricket Expert, Joseph Hoover said, "The Tiger Cup 2025 is a celebration of budding cricketing talent, and it's wonderful to see the inclusion of girls category in this edition. It reflects the true spirit of the sport - one that's inclusive, inspiring and full of opportunity. It's been a privilege to witness young talents take their first steps towards greatness through this platform, and I wish them all the best in their journey ahead." The legacy brand Cycle Pure Agarbathi is committed in its stance to providing a platform for young talents to discover and compete in one of the largely celebrated sports around India. Cycle Pure Agarbathi has supported multiple formats of cricket tournaments throughout the years and are delighted to have partnered with the 13th edition of the Tiger Cup 2025. The Mysuru-based NRRS was founded by N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm 'NR Foundation'.
