Latest news with #EpiqVisionMini
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Business Standard
3 days ago
- Business
- Business Standard
Tech Wrap July 29: Amazon Echo Show 5, New Copilot Mode, JioPC AI cloud
Alexa-powered Echo Show 5 launched. New Copilot Mode in Microsoft Edge. JioPC cloud computer. Legion Pro OLED curved monitor launched in India. Epson EpiqVision Mini laser projectors launched. BS Tech New Delhi Amazon launches Alexa-powered Echo Show 5 (3rd generation) display in India Amazon has rolled out its Echo Show 5 (3rd generation) smart display in the Indian market. This latest version includes a 5.5-inch display, an upgraded speaker system offering double the bass of the previous model, and a built-in camera to support video calls and home surveillance. It continues to support Alexa and now includes a faster processor for improved performance. Microsoft has rolled out a new Copilot Mode in its Edge browser, introducing AI-based features meant to assist users during web browsing. This feature needs to be manually activated. Once enabled, users can search, ask questions, and interact with websites through Microsoft Copilot, which is now embedded into the browser itself. Based on its current capabilities, Copilot Mode is positioned between early-stage AI tools in Chrome and more advanced options in browsers like Perplexity's Comet. Reliance Jio has introduced JioPC, a cloud-based virtual desktop service that can convert any television into a personal computer. Operating through the Jio set-top box, the service eliminates the need for a traditional CPU by leveraging cloud infrastructure. Launched in India, JioPC follows a pay-as-you-go pricing model, with no upfront lock-in fees and no maintenance requirements. The service is currently available at a starting price of ₹600 per month. Lenovo has introduced the Legion Pro 34WD-10 OLED monitor in India, expanding its range of displays tailored for gamers and content creators. This model sports a 34-inch ultra-wide curved OLED screen with a UWQHD resolution of 3440x1440 pixels. Lenovo states the monitor ensures exceptionally fast response times with no noticeable motion blur, making it well-suited for esports and high-frame-rate gaming scenarios. Epson, the Japanese imaging firm, has released two new portable laser projectors in India—the EpiqVision Mini EF-22N and EF-21W. Tailored for home entertainment use, these compact projectors provide Full HD visuals, built-in Dolby Audio, and Google TV integration, all packed in a sleek, modern design. Skullcandy, the American audio brand, has reintroduced its classic Icon headphones with a modern twist in the form of the new Icon ANC on-ear model—almost twenty years after the original's debut. The updated version incorporates active noise cancellation and offers a battery life of up to 60 hours per charge. Additionally, the headphones feature a sweat- and water-resistant build, according to the company. Meta is reportedly set to unveil a new smartwatch in September, equipped with a built-in camera and AI features. According to a 9to5Google report citing DigiTimes, the smartwatch may be announced during Meta Connect, scheduled for September 17–18 in the US. This device is expected to enhance Meta's wearables ecosystem, working alongside its smart glasses and Quest VR headsets. A significant macOS vulnerability has been identified by Microsoft's Threat Intelligence team. Dubbed 'Sploitlight,' this flaw in Spotlight—the built-in macOS search tool—could allow attackers to access sensitive personal information such as Apple Intelligence-linked files and cached data. Amazon India's Great Freedom Festival sale is set to begin on July 31 at 12 pm, with a wide range of discounts on smartphones, gadgets, and other electronics. Prime users will receive early access starting July 30. Amazon will provide bank offers, zero-interest EMIs, and cashback options on select payment methods. It has also revealed discounted prices for select smartphones from brands like Samsung, Apple, OnePlus, and Xiaomi ahead of the sale. Sony has disclosed new information about its upcoming wireless fight stick for PlayStation 5 and PC, called FlexStrike. Initially introduced as Project Defiant during the June 2025 State of Play, FlexStrike marks Sony's debut in the arcade-style controller space. The device is scheduled for a full reveal within the week and is expected to hit the market in 2026, according to a press release. However, the company has yet to share details regarding its pricing or region-specific release plans. Photos claiming to depict a prototype of the iPhone 17 Pro have surfaced online. The images were shared by an X (formerly Twitter) user with the handle '@Skyfops,' and later reposted by Bloomberg's Mark Gurman, who commented that the prototype 'looks legit.' The design seen in the leak aligns with previous reports that the iPhone 17 Pro will sport a redesigned rear camera module spanning nearly the full width of the device. Apple has released the first public beta of iPadOS 26. Eligible iPad users can head to Settings > General > Software Update > Beta Updates > iPadOS 26 Public Beta. After navigating back, the update will appear. Once visible, select Install Now to begin the upgrade to iPadOS 26. India has surpassed China to become the top exporter of smartphones to the US, driven largely by Apple's expanded iPhone manufacturing in the country. According to Canalys data, India accounted for 44 percent of US-bound smartphone shipments in the quarter ending June 2025. Elon Musk's Neuralink implant has enabled Audrey Crews, who has been paralysed for 20 years, to interact with a computer using only her thoughts. She posted her experience on X via the handle @NeuraNova9, sharing her first attempt at mentally writing her name. This is made possible through brain-computer interface (BCI) technology.
Campaign ME
24-07-2025
- Entertainment
- Campaign ME
Epson shows EpiqVision Mini projectors are ‘Designed for Every Moment'
To launch its EpiqVision Mini smart laser projectors, Epson has collaborated with JWI for a creative campaign that aims to redefine how projectors can add meaning to people's lives. Challenging the stereotype that projectors are often thought of as functional devices for boardrooms or home cinemas, the brand saw an opportunity to reposition the projector as a lifestyle enabler. The campaign, rolling out across the Middle East, Türkiye, Africa, and Central & West Asia, is built on a simple but powerful insight: people don't connect over pixels – they connect over moments. 'In this part of the world, shared experiences are the heartbeat of everyday life,' said Natalie Harrison, Marketing Director at Epson META-CWA. 'We knew that to create true emotional relevance, we had to show how our technology fits into the fabric of family, friendship and togetherness. That meant stepping away from the functional and leaning fully into the emotional.' Designed for Every Moment centres on four unique, story-led films that aim to reflect different audience mindsets. Instead of product demos or spec-led messaging, the projector is subtly woven into real-life scenarios, always as the enabler of something more meaningful. The campaign showcases this in various scenarios from spontaneous couple time to family movie traditions. 'Too often, tech brands focus on what their products do, rather than what they create,' said Ben Thomas, Creative Director at JWI. 'For us, it wasn't about the lumen count or screen size. It was about the feeling. What does this product unlock? What does it allow you to experience? That's where the storytelling began.' To align with Epson's reputation for forward-thinking technology, the team turned to AI to bring the campaign to life. The creative team said it used AI-generated visuals to develop the films, delivering high-quality content quickly and cost-effectively. JWI further claims it accomplished this without sacrificing craft or emotional depth. 'As a brand that leads with innovation, using AI to tell this story felt completely right for Epson,' Harrison added. 'It wasn't a gimmick, it was a smart, strategic decision that allowed us to be creatively ambitious and commercially agile.' Thomas echoed this sentiment: 'We're always exploring new tools to push our ideas further. In this case, AI gave us the flexibility to tell multiple stories for the diverse META-CWA region without certain creative constraints.' The campaign aims to bring a new approach to lifestyle tech marketing, moving away from product demos or spec-led messaging and leaning into what people actually value: spending time together, making memories and enjoying everyday moments. By shifting the focus from functionality to feeling, Epson claims the campaign makes the EpiqVision Mini more appealing and creates a deeper emotional connection with customers. 'It's not just about projectors,' said Harrison. 'It's about bringing people together and reminding people of what really matters.' Credits: Client: Epson META-CWA Creative & Production Agency: JWI
