Latest news with #Evangelidis
India Today
08-08-2025
- Business
- India Today
Nothing aims to make India its manufacturing hub, Made-in-India Phone 3 already going to global markets
Nowadays, many smartphone brands are making their own devices in India. But for the local market. Nothing, as has been the case with the company with its unique bets and different dreams, is making a different play here too. The company is not only manufacturing its phones, including its flagship Nothing Phone 3, in India, but it is also exporting them to global new flagship, Phone 3, isn't just sold in India, it is being manufactured in India for the entire world, right from day one. India Today Tech sat down to discuss this new manufacturing play from Nothing with Akis Evangelidis, Nothing's co-founder and a key architect of its journey. Having recently taken the helm of the company's India operations, his presence here is no coincidence. He's not just visiting. He's building, including the CMF sub-brand, for which the company has decided to make India its global HQ.'We don't see India as just a strategic market from a sales standpoint,' Evangelidis says. "We're seeing the momentum that India has on the global scene. We want to be building from here for the world. We believe that India will be leading the world when it comes to tech manufacturing, and we want to really help build that future.'The numbers back up the brand's confidence. 'Last week, Counterpoint Research announced that Nothing was the fastest-growing brand, now for six consecutive quarters,' Evangelidis notes. 'We are the first brand to ever achieve that. It's great to see that our strategy is working well.'That strategy is now evolving. For Nothing, the journey from being a top seller in India to a global exporter from India has been a calculated, deliberate process. The Phone 3 is the culmination of that effort, a milestone some might big bet on building Phone 3 in India'Why Phone 3? It's the result of all the investments and progress that have been made over the last four years,' Evangelidis explains. While the company initiated some test exports of older products earlier this year, Phone 3 marks the real beginning. 'It's the first one that's ready at launch, and we started exporting from the get-go. It shows how far the manufacturing ecosystem has come in India.'Manufacturing a Nothing phone is notoriously complex. It has a design that is unique across industry, which means its manufacturing process also needs to be unique. The signature transparent back isn't just for show. It demands an obsessive level of quality control.'Our quality controls are a lot higher than other brands because transparency brings a lot of complexity,' he admits. Reaching a point where its Chennai-based manufacturing partner could meet these exacting standards for a global flagship launch is a milestone Evangelidis is clearly proud of. 'We're quite proud of being able to reach that level and prove we can have high-quality standards and manufacture in India.'This all-in on India strategy extends beyond their hero product. Nothing's sub-brand, CMF, recently shifted its global marketing headquarters to India. According to Evangelidis, this is just the beginning of a larger expansion. 'That shift shows the transition that we're also taking with CMF, relocating the global operations to India. All the moving pieces are coming together, building towards the same direction.'He draws a parallel, one that captures the sheer scale of Nothing's burgeoning ambition. 'We see a massive opportunity here: what China was 10 years ago in terms of the hub it built around the smartphone ecosystem, India is next up. We see that coming. It's already happening and again, we want to be part of that journey and help accelerate it.'New objectives, new targets But how does a relatively young company fuel such an ambitious global manufacturing pivot? For Evangelidis, the answer lies in achieving what he calls "chapter one."'Without volume, you cannot drive change,' he says. 'Chapter one was, can we build the operation to have a business at scale within the consumer tech space? This is where everyone has failed in the last 10 years.'Having successfully navigated this chapter, Nothing has earned itself a new level of freedom and confidence. The scale it has built, largely on the back of markets like India, now provides the financial and operational muscle to make bolder bets.'We've done that successfully, and what it does is, it opens up an infinite level of opportunities,' he says. 'Before, we brought a lot of cool stuff but at the same time, we played within a specific kind of blueprint, more on the safer side because we had to stay very focused. We don't plan to slow that down anytime soon, but now we can take a bit more risk when it comes to products.'This new-found ability to take risks won't just be channelled into more complex hardware. The company that redefined what a phone could look like is now setting its sights on redefining how we use them.'People are always excited in terms of what Nothing comes up with next,' Evangelidis says. The brand's identity was made by questioning the status quo of hardware design. Now, that same energy is being aimed at software.'Our big focus is on software,' he reveals. 'The smartphone experience hasn't changed ever since the first iPhone was launched, even though our dependency on smartphones has drastically changed.'The vision is clear. Nothing is already known for its distinctive hardware. The next chapter is about creating an equally unique and innovative user experience. 'Hopefully, when we look a few years down the line, the conversation will be around the software and the overall user experience,' he journey has been remarkable and one that could well be a case study for rivals. With its make in India, for the world initiative, the company is not just hoping to secure its own future, it's betting on India's. And with the launch of Phone 3, that bet is officially on the table for the world to see. There is, as Evangelidis says, only one way forward from here.- EndsTune In
Time of India
28-06-2025
- Business
- Time of India
Nothing plans to expand service coverage in India by 10% for Phone (3) launch
Nothing is planning to expand its service centre coverage in India by 10% for the Nothing Phone (3) launch. The London-based technology company is aiming to increase its service coverage here by another 10% before the end of this year. This move is part of the company's broader strategy to strengthen its presence and customer care in the country. Nothing currently operates over 330 service centres across India, which include five exclusive centres located in Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai. The company also maintains 20 priority desks. Akis Evangelidis, Nothing's co-founder and India head, recently expressed satisfaction with the exclusive service centre experience in Bangalore, noting that "98% of issues resolved in under 2 hours, with 97%+ customer satisfaction." He also confirmed plans to add 10 more priority desks by the end of the year. This focus on local production and expanded service is a strategic effort to enhance efficiency, shorten lead times, and respond more quickly to market demand. In a post shared on social media platform X (earlier Twitter), Evangelidis wrote: 'Dropped by our exclusive service center in Bangalore where 98% of issues resolved in under 2 hours, with 97%+ customer satisfaction. Huge shoutout to the team for the hard work and appreciate the warm welcome. Indian hospitality never fails 🇮🇳 We now have 330+ service centers across the country, including 5 exclusive ones in Bengaluru, Delhi, Mumbai, Hyderabad & Chennai - plus 20 priority desks. We've been doubling down on customer care and while the numbers start to look good, we're not resting on our laurels. There's always room to improve and specific cases that can be handled better - and with Phone (3) coming up, we're aiming to expand coverage by another 10% before year-end, with 10 more priority desks to be added by then.' Google Search AI Mode launched in India: Does it really make your search smarter?
News18
21-06-2025
- News18
Nothing Phone 3 To Debut With Snapdragon 8s Gen 4 And Major Updates
Last Updated: Nothing Phone 3, powered by the Qualcomm Snapdragon 8s Gen 4 chipset, launches in India on July 1. In less than two weeks from now, Nothing will launch its Nothing Phone 3 smartphone in the international market. The UK brand has been teasing key details about the upcoming device on social media. Recently, Nothing co-founder and Head of Marketing Akis Evangelidis hinted towards the software update policy of the company for the new handset. It would mean that the tech brand is looking forward to providing the longest software support for Nothing Phone 3. On X, Evangelidis shared that the upcoming smartphone will be the company's 'first true flagship and a major step up from Phone (2)". For this, they have opted for the Snapdragon 8s Gen 4 chipset, which he stated was 'Qualcomm's latest top-tier chip with an all–big core setup, making it even more efficient." Phone (3) is our first true flagship and a major step up from Phone (2).For it we went with the Snapdragon 8s Gen 4 – Qualcomm's latest top-tier chip with an all–big core setup, making it even more efficient. Paired with all the optimisations we've made in Nothing OS, the… — Akis Evangelidis (@AkisEvangelidis) June 17, 2025 In the comments section, one X user asked why they did not go for the Snapdragon 8 Gen 3. In reply, Evangelidis wrote, '8 Gen 3 has a weaker GPU, NPU, connectivity and ISP – and default software support is 4 & 4. Phone (3) will have 5 & 7." While Evangelidis did not provide enough details, his post indicates Nothing Phone 3 will be made available with '5 and 7" software update and not '4 and 4". This means the new smartphone will receive five years of Android OS updates as well as seven years of security patches. If it happens, this would mark a major upgrade over the earlier software support cycles. The Nothing Phone 2, which came out in 2023, offered three years of major Android updates along with four years of security updates. The company assured that the recent Nothing Phone 3a Pro will have three years of Android upgrades and six years of security updates. Notably, tech giants like Google and Samsung have been offering seven generations of Android upgrades with their flagship devices. Meanwhile, Evangelidis has teased that the image quality on Nothing Phone 3 is getting a 'big upgrade with the new Spectra 18-bit Triple ISP." 'It allows for real-time segmentation of up to 12 layers and helps separate and enhance different elements in your photos – so you'll see much better detail, colour accuracy, etc," he added. Nothing Phone 3 will be launched in global markets, including India, on July 1, 2025. Fans can buy it on Flipkart in the country.
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Business Standard
19-06-2025
- Business Standard
Nothing Phone 3 to get 7 years of software support with Snapdragon 8s Gen 4
The Nothing Phone 3 will offer the brand's longest software support yet, with five years of OS updates and seven years of security updates New Delhi British consumer technology brand Nothing has confirmed that its upcoming flagship smartphone, the Nothing Phone 3, will come with an extended seven-year software support window. Responding to a question on X (formerly Twitter) about why the company opted for the Qualcomm Snapdragon 8s Gen 4 chip instead of last year's flagship Snapdragon 8 Gen 3, Nothing co-founder Akis Evangelidis stated that the newer chip enables a longer support timeline. According to Evangelidis, using the Snapdragon 8 Gen 3 would have limited the Phone 3 to four years of software support, whereas the Snapdragon 8s Gen 4 allows for five years of OS updates and seven years of total software support, including security patches. In addition to longer support, Evangelidis said the Snapdragon 8s Gen 4 offers better GPU and NPU performance, enhanced connectivity, and improved image signal processing (ISP), making it a more forward-looking choice. Earlier this week, the company had officially announced that the Phone 3 will be powered by the Snapdragon 8s Gen 4, promising up to 88 per cent better GPU performance, 33 per cent improved CPU output, and a 125 per cent jump in NPU efficiency for AI tasks, compared to the Nothing Phone 2. Nothing 'Come to Play' event: Details Date: July 1 Time: 10:30 pm (IST) Venue: London, UK Product announcements: Nothing Phone 3, Headphone 1 Nothing Phone 3: What to expect At last month's Android Show: I/O Edition, Nothing CEO Carl Pei teased the Phone 3, describing it as the company's first 'true flagship.' He hinted at a more premium design, likely incorporating metal and glass. Since then, reports have suggested that the Phone 3 will feature a triple-camera set-up, with a camera module design similar to the Phone 3a Pro, along with Nothing's signature transparent back panel. However, the Glyph Interface—a staple of past Nothing phones—will likely be missing. Instead, the company is expected to include a dot-matrix display on the back, supporting custom animations and interactive functions, akin to those found on ASUS ROG smartphones. Nothing Phone 3: Expected specifications Display: 6.77-inch LTPO AMOLED display, 120Hz refresh rate, 3000nits peak brightness Processor: Qualcomm Snapdragon 8s Gen 4 RAM: 12GB Storage: up to 512GB Rear camera: Triple camera set up with 50MP primary Front camera: 32MP Battery: 5000mAh Charging: 50W wired, 20W wireless
Hindustan Times
19-06-2025
- Hindustan Times
Nothing Phone 3 confirmed to offer extended software support: All details
The Nothing Phone 3 will officially debut in India on July 1, 2025. This year, Nothing teases the products as 'first true flagship' as it teases premium materials, powerful chipset, refined software and improved camera. Just a few days ago, Nothing revealed that the Phone 3 will be powered by the Snapdragon 8s Gen 4 processor, raising eyebrows about its flagship capabilities. Now, company co-founder Akis Evangelidis has confirmed the smartphone's software support, which offers about 7 years of security updates. As the launch gets closer, we expect that Nothing will gradually reveal more details about the Phone 3 model and what it will offer in the flagship segment. Also read: India's AI Industry to Grow Threefold, May Reach $17 Billion by 2027 After Nothing Phone 3 was revealed to be powered by the Snapdragon 8s Gen 4 processor, many people on social media showed their doubts. Therefore, to provide clarity, Evangelidis shared a post on X (formerly Twitter), highlighting the chip's capabilities. The post highlighted performance improvements in comparison to Phone 2, which showcases the Phone 3 has 88% improvement in GPU, 33% faster CPU, and 125% upgrade in NPU. Also read: Apple to launch major Siri AI upgrade with iOS 26.4 by March 2026 However, a user questioned, 'Why not 8 Gen 3, isn't it better? ' To which Evangelidis replied, saying that the Snapdragon 8 Gen 3 processor has weaker performance in comparison to the Snapdragon 8s Gen 4, and that it offers 4 years of OS and software support by default. Whereas, Nothing Phone 3 with the new chip will offer 5 years of software updates and 7 years of security updates. This will come as a major upgrade since the Phone 3 supports only 3 years of software and 4 years of security updates. Also read: Oppo F29 Pro 5G vs Nothing Phone 3a Pro: Which latest mid-ranger is worth the hype? This year, the Nothing Phone 3 will ditch the iconic glyph light interface, but it may bring a transparent rear panel. The smartphone could feature a 6.7-inch LTPO AMOLED display with a 120Hz refresh rate. It is tipped to feature a 50MP triple camera setup that may include a 50MP telephoto lens with up to 3x optical zoom. Reports suggest that the Phone 3 may come with an upgraded battery, with an expected size of about 5200mAh. Apart from these hardware upgrades, the software is also likely to provide users with seamless AI integration. However, nothing about AI has been revealed as of now. Therefore, we will have to wait until July 1 to know what Nothing has planned for its flagship model.
