Latest news with #FashionforGood
Fashion Value Chain
30-06-2025
- Business
- Fashion Value Chain
RE&UP Sparks Textile Recycling Dialogue in London
Textile circularity took centre stage at this year's Future Fabrics Expo, where RE&UP hosted an exclusive breakfast session titled 'Yesterday's garments, today's raw materials – what's holding us back?' The event convened more than 50 industry professionals – including innovators, retailers, brands, and media – to tackle the pressing issue of scaling textile-to-textile recycling. Moderated by Keith O'Brien, Senior PR & Marketing Manager at RE&UP, the panel featured two leading voices in sustainability: Nienke Steen of Cradle to Cradle Products Innovation Institute and Priyanka Khanna of Fashion for Good. The discussion shed light on both the technical and systemic barriers slowing the progress of circular textile systems. Key themes explored included: The infrastructural and financial challenges in building scalable recycling systems The critical need for certification frameworks and standardized protocols Proven collaborative models that are breaking through bottlenecks and fostering innovation The session reflected RE&UP's broader mission: to facilitate transparent, action-driven conversations that bridge ambition with practical implementation in textile circularity. Andreas Dorner, General Manager of RE&UP, emphasized the urgency and opportunity: 'Yesterday's garments are already today's raw materials. While challenges remain, we're operating at scale—and with the right partners, we'll continue to do better.'
Fashion Value Chain
30-06-2025
- Business
- Fashion Value Chain
H&M Group Partners with Circulose to Scale Circular Fashion
In a significant stride toward sustainable innovation, H&M Group has joined Circulose as a Scaling Partner in a new multi-year collaboration, reinforcing its leadership in adopting circular materials across the global fashion landscape. Building on its pioneering use of CIRCULOSE® since 2020, H&M Group now aims to convert a considerable portion of its man-made cellulosic fibers (MMCF) to CIRCULOSE®—a revolutionary material derived entirely from discarded textiles. The partnership supports both parties' long-term goals of reducing dependency on virgin fibers while maintaining high standards of fabric quality and functionality. CIRCULOSE®, developed from textile waste, enables brands to embed circularity into their supply chains without compromising performance. The material, previously commercialized under Renewcell, is now positioned for accelerated scaling through strategic brand alliances like this. 'H&M Group has been instrumental in driving early adoption of CIRCULOSE®, even during its Renewcell phase. Formalizing this Scaling Partnership gives us the commercial backing we need to scale production and restart our operations. Their involvement is vital to our volume goals,' said Jonatan Janmark, CEO of Circulose. 'We led the way in 2020 by bringing CIRCULOSE® to customers and are proud to take this next step. Next-gen materials are core to our 2030 target of using only recycled or sustainably sourced materials. To move the needle on circular fashion, scalable solutions like CIRCULOSE® must become more accessible,' added Cecilia Strömblad Brännsten, Head of Resource Use & Circularity, H&M Group. This new phase aligns with Circulose's sharpened commercial strategy, centered on deeper brand integration, hands-on implementation support, and a licensing-based pricing model co-developed with Fashion for Good and Canopy—aimed at reducing adoption barriers and driving next-gen material use at industrial scale.
Yahoo
27-06-2025
- Business
- Yahoo
Circulose, H&M boost efforts to expand circular materials use in fashion
Since 2020, H&M has pioneered the integration of Circulose into their product lines. The new agreement cements their role as one of Circulose's inaugural Scaling Partners, with H&M aiming to replace a significant portion of its man-made cellulosic fibres (MMCF) with Circulose-derived fibres. Circulose, developed from repurposed textiles, represents an advanced material that enables fashion brands to progress towards a circular fashion model by decreasing dependence on new, virgin fibres without compromising on quality and functionality. Circulose CEO Jonatan Janmark said: 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of Circulose- dating back to the Renewcell days. We're proud and grateful to now formalise this new partnership to accelerate Circulose adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' The collaboration is in line with Circulose's commercial strategy, focusing on brand cooperation, offering dedicated support for implementation and introducing a novel licensing-based pricing structure. This pricing model was devised in conjunction with Fashion for Good and Canopy to streamline the expansion of next-generation materials. H&M Group's Resource Use & Circularity head Cecilia Strömblad Brännsten said: 'We were pioneers back in 2020 when we first brought fashion made from Circulose to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' The announcement follows Circulose's decision to appoint Helena Helmersson, former CEO of H&M Group known for her dedication to sustainability initiatives, as chairman of its board. "Circulose, H&M boost efforts to expand circular materials use in fashion" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. 擷取數據時發生錯誤 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤
Fashion Value Chain
21-06-2025
- Business
- Fashion Value Chain
RE&UP Accelerates Circular Textiles at Global Industry Events
In a defining week for sustainable fashion, RE&UP, a trailblazer in recycled polycotton solutions, took center stage at two premier international forums: the Global Fashion Summit in Copenhagen and the Textiles Recycling Expo in Brussels. Uniting innovation with impact, the company brought forward critical insights on next-gen materials, textile recycling, and the infrastructure required to scale circularity. At the Global Fashion Summit, Andreas Dorner, General Manager at RE&UP, contributed to the Fibre Futures panel on the Ignite Stage, sharing deep insights into polycotton innovation. 'When it comes to polycotton, RE&UP is the go-to solution provider,' Dorner stated, reinforcing the company's expertise in tackling one of the industry's most complex blended fabrics. Meanwhile, Ebru Özküçük Guler, Chief Sustainability Officer, moderated a high-impact session titled What is Next-Gen?, featuring speakers from the European Environment Agency and Fashion for Good. 'The shift to next-gen materials isn't just about innovation,' she emphasized, 'it's about building the systems to scale them responsibly.' In Brussels, at the Textiles Recycling Expo, RE&UP's Marco Lucietti, Head of Global Marketing and Communications, joined a panel discussion on Scaling Recycled Content: Turning Ambition into Industry Reality. His insights tackled the need for robust infrastructure, policy alignment, and investment to turn promises into performance. 'The energy was high and the message was clear: it's time to turn circularity from a commitment into a capability,' Lucietti shared. Across both events, RE&UP's message resonated strongly: innovation without scalability and accountability is not enough. From pioneering recycled polycotton applications to shaping circular infrastructure, RE&UP continues to turn bold ideas into transformative action. As textile sustainability accelerates into a new era, RE&UP remains committed to pushing boundaries, sparking dialogue, and delivering solutions that turn theory into impact.
Fashion Value Chain
20-06-2025
- Business
- Fashion Value Chain
Fashion for Good & Altmat Launch Altag® Fibre Club
Fashion for Good has partnered with AltMat, a materials science company turning agricultural waste into innovative fibres, to launch the Altag® Fibre Club — a groundbreaking initiative aimed at accelerating the large-scale adoption of next-gen, circular fibres in fashion. This move addresses a persistent challenge in fashion: while materials make up 91% of the industry's emissions and 30% of production costs, shifting to alternatives remains difficult due to high costs, low supply capacity, and fragmented infrastructure. The Altag® Fibre Club provides a collaborative platform where global brands and manufacturers unite to share resources, reduce risk, and commit to minimum orders—facilitating real-time commercial scaling. Notable partners in the consortium include Arvind, Shahi Exports, Alok, Bhaskar Denim, Sutlej Textiles, and more—each supporting the transition from agri-residue to fashion-grade fibre. Katrin Ley, Managing Director, Fashion for Good, shared: 'By connecting breakthrough innovators like Altmat with committed brand partners, we're building the infrastructure and demand needed to bring next-gen materials to market faster and more efficiently.' Shikha Shah, CEO & Founder, AltMat, added: 'We're not just introducing a fibre; we're building the foundation for a new class of materials rooted in regeneration, resilience, and real-world scalability.' The initiative follows the success of the first Fibre Club (with Circ) and sets a new benchmark for material innovation in fashion. Altag® Fibre Club will officially launch at the Future Fabric Expo in London on 24–25 June 2025, with an open invitation to new brands ready to champion sustainable material innovation.
