Latest news with #Forsman&Bodenfors
Business Wire
27-05-2025
- Business
- Business Wire
SoluPet Taps Forsman & Bodenfors for Global AOR Duties to Launch Breakthrough Solution for Aging Dogs
TORONTO--(BUSINESS WIRE)-- SoluPet Supplements, a science-driven startup dedicated to improving the lives of senior dogs suffering from cognitive decline, has named global advertising agency Forsman & Bodenfors (F&B) as its agency of record. F&B is a solutions-driven, creative collective that is part of the global marketing network, Stagwell. 'We're not just launching a product—we're launching a movement to give senior dogs more good years. And we've broken some traditional start up rules to do this safely and quickly,' said Bill Mohri, Founder and CEO of SoluPet. The partnership will focus on launching SoluPet's flagship supplement—a first-of-its-kind product backed by neuroscience, nanotechnology, and more than 10 years of scientific research. The move comes as SoluPet prepares for its commercial debut later this year, aiming to address the growing crisis of Canine Cognitive Dysfunction (CCD), an underdiagnosed yet widespread neurodegenerative condition affecting over 30M dogs in the U.S. alone. 'We're not just launching a product—we're launching a movement to give senior dogs more good years. And we've broken some traditional start up rules to do this safely and quickly,' said Bill Mohri, Founder and CEO of SoluPet. 'Choosing Forsman & Bodenfors is a key step in that journey. Their creativity, strategic rigor, and understanding of disruptive brands will help us shape how the world understands pet cognition.' F&B's North America Chief Solutions Officer/Managing Director, Julien Bissuel shared, 'SoluPet has incredible potential, and during our first conversation, we quickly realized how aligned our visions were, from our approach to business, being growth-oriented, believing in the power of a brand to drive long term growth, and focusing on continuous innovations. A relationship is a true partnership, and in this partnership, I became an advisor on the commercial advisory board where we worked hand in hand on shaping the identity and positioning of their brand. At Forsman we obsess over finding new ways to grow for our clients and applying creativity to solve business problems, values that are essential for a start-up in launch mode.' SoluPet's story is deeply personal. Mohri, a seasoned CPG executive with over 25 years of leadership experience at Kraft Foods and Microsoft, was inspired to start the company after watching his beloved dog, Lily, struggle with the effects of dementia. Realizing that current solutions lacked scientific credibility and effectiveness, he set out to build something better. 'I realized there were no effective solutions in the market. So I decided to build one,' Mohri said. 'We've since assembled a world-class advisory board—veterinary scientists, neuroscientists, and business leaders—who share our mission of transforming pet health through innovation.' The supplement, which is a proven-safe approach to easing the progression of canine dementia, is poised to fill a major gap in the market. While awareness of cognitive decline in pets is rising, most current products lack robust clinical validation. SoluPet aims to change that. 'Pet dementia isn't just a medical issue—it's an emotional one,' said Dr. Paul Dick, SoluPet's Chief Veterinary Science Advisor. 'We believe the science we've developed can truly make a difference in the lives of pets and their families.' The F&B campaign will bring SoluPet's mission to life through brand storytelling, digital outreach, and creative content that elevates the emotional and scientific case for action. As Mohri puts it: 'We believe every dog deserves not just more years—but more good years. That's the future we're fighting for.' F&B's full scope of work includes: brand strategy, positioning, values, proposition, RTBs, launch strategy, communication strategy and creative execution, research and testing, packaging design, e-commerce website design and development and media planning. For more information, visit Social Media: About SoluPet: SoluPet is a science and data driven company focused on transforming pet health care that is revolutionizing the pet sector's companion animal health category with its advanced supplement offering. SoluPet offers pet owners an effective option for easing the progression of debilitating pet conditions like Canine Cognitive Dysfunction.
Campaign ME
30-01-2025
- Business
- Campaign ME
Stagwell's Forsman & Bodenfors picks Justine Armour as Global CCO
Justine Armour, Global Chief Creative Officer. Forsman & Bodenfors Global creative collective Forsman & Bodernfors, a part of NASDAQ-listed global marketing and communications group Stagwell, has appointed Justine Armour as its Global Chief Creative Officer. Swedish-founded Forsman & Bodenfors recently set up its newest office in Dubai, its ninth dot on the global map as of last October. Armour will oversee the creative output across all nine offices, including at the creative collective's Dubai branch. 'The global creative industry is crying out for a truly distinctive, unique offering such as the collective at
Associated Press
29-01-2025
- Business
- Associated Press
Forsman & Bodenfors Welcomes Industry Trailblazer Justine Armour as Global Chief Creative Officer
New creative leader brings close to three decades of culture-defining experience to role LONDON, Jan. 29, 2025 /PRNewswire/ -- One of the industry's most lauded female creative leaders, Justine Armour is to join Forsman & Bodenfors, a part of the Stagwell (STGW) network, as the Swedish-founded creative collective's newly appointed Global CCO. Forsman & Bodenfors is one of the most influential creative agencies in the world. With a reputation for bold, transformative work that impacts culture, leading to iconic campaigns like 'Epic Split' for Volvo Trucks, 'Wow No Cow' for Oatly, 'Marriage Market Takeover' for SK-II and 'Visit Sweden (not Switzerland)' for Visit Sweden. As Global CCO, Justine will play an invaluable role in expanding and strengthening the collective's global creative offering across its nine offices. Justine will initially be based in New York, relocating to London later in the year. Said Armour: 'The global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating, and it's no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I'm looking forward to helping bring that magic to a wider array of creative talent and clients around the world.' Most recently, Justine was a Partner and CCO at independent New York agency, FIG. Justine joined FIG from Grey New York where she was chief creative officer, the only woman to hold the position in over 105 years. Prior to Grey she built a diverse portfolio across agencies including 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi & Saatchi. She began her career in her native Australia, at McCann Erickson Brisbane. 'Justine's outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us - curating Forsman & Bodenfors' direction as we move into a new era' commented James Denton-Clark, the agency's recently appointed Global CEO. 'Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results,' Denton-Clark added. Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA's and more, Justine has previously been named to Adweek's Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge's Leading Women. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX. About Forsman & Bodenfors Founded in 1986, Forsman & Bodenfors has achieved global fame as a creative collective that transforms businesses and shifts culture. One of the most awarded agencies in the world, F&B is renowned for its uniquely flat structure, radically collaborative ways and highly creative ideas that transcend media and earn their way into culture for clients including Volvo, Oatly, H&M, LG, P&G and Therabody. The collective has grown from Swedish roots to offices around the world, including Gothenburg, Stockholm, London, Dublin, Dubai, Singapore, Shanghai, Toronto and New York. The first creative agency to be certified by the Fair Pay Workplace for gender pay equity, Forsman & Bodenfors is part of the challenger network Stagwell.
