Latest news with #Fox'sBurton'sCompanies
Metro
2 days ago
- General
- Metro
People are just realising what's actually inside of a Jammie Dodger biscuit
Jammie Dodgers seem like pretty straightforward biscuits, don't they? Just shortcake rounds glued together with bright red jam (presumably strawberry or raspberry). The iconic biscuits, with little hearts on the top, are owned by Fox's Burton's Companies (FBC), which also owns Maryland cookies, Party Rings, Wagon Wheels and Rocky. And while they've been made and sold in the UK since 1960, some people – myself included – are only just learning what's really inside a Jammie Dodger and spoiler alert: it's not quite what it seems. It turns out that ordinary Jammie Dodgers actually contain apple jam, which is flavoured with raspberry. Not raspberry jam. And this is the case for all of the products in the Jammie Dodger range. If you buy a packet of the Really Fruity Strawberry Jammie Dodgers, it's the same thing, with strawberry flavoured shortcake biscuits and strawberry flavoured apple jam inside. Even in the apple and blackcurrant flavoured ones, the apple jam is flavoured with apple and blackcurrant. This isn't something the brand is trying to hide though, as the product packaging clearly states this is the case on the back. Interestingly, on the front it says they have a 'new fruitier jam' and this is perhaps because historically the jam was made with a different fruit – plums. In her book, The Biscuit: The History of a Very British Indulgence, food historian Lizzie Collingham claims this is because plums were cheaper to use than raspberries. But it's not just the biscuit tin where you'll find this unexpected filling – it's also used in jam doughnuts from Greggs. Yep, the bakery chain's classic jam doughnut contains an 'apple and raspberry jam filling', as does the Pink Jammie Doughnut. However, the brand's Jammy Heart Biscuit is only listed as containing a raspberry jam filling on the website. Many jam doughnuts you can buy from the supermarket or bakeries may also contain an apple filling with added flavourings. It's thought this is because apples are cheaper, naturally sweet and when turned into a sauce or paste, have a smooth, jammy texture that's easier to work with. On social media, dozens of people also recently discovered the food industry's little-known jam secret and it's blowing their minds. 'Every day is a school day,' posted the Very British Problems Facebook page, to which Stuart Oh said: 'Something like this makes one question everything they know and makes their world crash around them.' Similarly, Kayla Margaret replied: 'Well I am flabbergasted. I always thought it was strawberry jam. Good lord.' And Katrina Devriese proclaimed: 'Wait…what???' As Posy Maynard wrote that she'd found this discovery 'most distressing'. Others who already knew about the jam shared their own thoughts on why apples were used and other sneaky products you might find it in. Abigail Farenden commented: 'Most bakeries that do something like a victoria sponge, or jam turnover, or a cream and jam donut, if they don't specify a flavour of jam, they'll have what my catering school bought called 'red jam'. It was primarily apples, for the cheap pectin and bulk, and then it had all sorts of random red fruits and berries in it. Currant, strawberry, raspberry, blackberry, cherry, plum. I actually prefer it over pure strawberry, which I find too sickly. I'd rather a better quality raspberry, but it was ok.' More Trending While Phil Dibbs revealed: 'Apples are a cheap base bulk product for jam. Really cheap jam from Eastern Europe uses carrots for the same reason.' Jay Bee also claimed that some jams contain turnips, adding: 'Reminds me of my grandma! As a child she lived near a famous jam factory and regularly saw delivery of both strawberries and turnips to their manufacturing plant! I always think of turnips when I eat jam now.' 'As someone with an intolerance to apples I can confidently say, everything that tastes sweet has apple in it, everything savoury has onion in it, which I'm also intolerant to,' adds Carolyn Knipe. 'Obviously this is in regard to mass produced snack foods. The sugar in your tea probably doesn't have apple in it.' View More » Some people also pointed out that a lot of red fruit juices contain apple, even when it's not the predominant flavour, and that you should keep an eye out for anything where the product description uses the word 'flavour', as more often than not it's a giveaway that it's not made with the actual food. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Aldi fans praise supermarket for free all-day breakfast treat that 'outdoes McDonald's' MORE: American restaurant announces 'major comeback' in UK with first-ever breakfast menu MORE: The UK's best restaurant has been crowned and it sells 'superb' £10 sandwiches
Scottish Sun
07-05-2025
- Entertainment
- Scottish Sun
Asda launches 80s nostalgic sweet treat ‘with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. A new version of a beloved childhood snack has been released. The move is the first of its kind in 42 years. SUGAR RUSH Asda launches 80s nostalgic sweet treat 'with a fun new twist' for just £1.50 – and it's perfect for kids' lunchboxes Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ASDA is selling a creative take on a nostalgic 80s sweet treat - this time with 'a fun new twist' for just £1.50. For the first time in its 42-year history, Fox's Burton's Companies have changed the design of their classic Party Rings biscuits. Sign up for Scottish Sun newsletter Sign up 2 After 42 years, Fox's Burton's Companies have released a new 'under the sea' design Credit: Asda The beloved sweet treat, which features a shortcake biscuit topped with colourful icing, offer a great nostalgic snack that originated in the 80s. Now, Asda is selling a unique version of the snack, making it the perfect time to revisit childhood nostalgia. Available in packs of six mini bags for just £1.50, the "Under the Sea Minis," feature fish and star shaped designs with the same great original flavours. Customers were clearly excited about the product launch as they commented on a Facebook post tagging their friends and family asking them to pick up the exciting new design. One customer wrote: "We need these for any future birthday parties." Other commenters expressed their love for the design, as one wrote: "how cute?" and another said: "these are too cute xx" One shopper hoped to buy some in readiness for a seaside holiday, a very fitting snack given their sea-themed shape. 2 The new Party Rings are available at Asda for just £1.50 for six mini bags Credit: Getty Davina Valetti, marketing controller of Party Rings, said about the launch: "Under the Sea minis is an exciting milestone for the Party Rings brand. "It's not every day you change something that's been loved for over 40 years, but we think people are going to be pleased what we've done. Britain's 'most boring snacks' revealed including rice cakes and popcorn - with chocolate making the top three "We're still bringing the party, just with a fun new twist." The mini bags mean that they are a great snack option for kids' lunchboxes, or for adults who want to relive the flavours of their childhood. Other versions of the popular snack have recently launched, including a limited-edition Strawberry flavour. With a pleasing pink icing, these traditionally-shaped full-sized rings are available for just 90p from retailers like Home Bargains, Poundland and Iceland. The classic ring-shaped design is also available in bags of six mini packs, currently just 82p at Asda thanks to their rollback pricing.
Metro
06-05-2025
- Entertainment
- Metro
Party Rings biscuits are getting a drastic new look after 42 years
Since 1983, a buffet table at a child's party hasn't been complete without a plate full of brightly coloured ring-shaped biscuits. Party Rings burst onto the biscuit scene 42 years ago and the icing topped shortcakes have proved a hit with kids and adults alike ever since. Over the last four decades, the iconic sweet and crunchy treat has changed ever so slightly, with Fox's Burton's Companies (FBC – the company behind the brand), launching mini and chocolate versions of the biscuits. But for the very first time in its history, Party Rings just got a brand new shape – and it's not round. The iced biscuits have been re-shaped to look like fish in new Party Rings Under The Sea Minis. Sold in a multi-pack of six mini bags, the biscuits are available now in Asda for £1.50. Speaking about the launch, Davina Valetti the marketing controller of Party Rings said: 'Under the Sea Minis is an exciting milestone for the Party Rings brand. It's not every day you change something that's been loved for over 40 years – but we think people are going to be pleased what we've done. 'We're still bringing the party, just with a fun new twist.' This isn't the only change that's been made either, as the brand also recently started making a limited-edition Strawberry flavour. These can be found in Home Bargains, Farm Foods, Poundland and Iceland for 90p per pack. Shoppers are already going wild over the new look Party Rings after snaps of the packs were shared on social media, hailing them 'cute' and 'adorable'. On Facebook, on the Snack News & Reviews page, people were quick to say they would 'love' to try the biscuits. Helen Marshall claimed they'd be perfect as a snack on a seaside holiday, as Lisa Sims wrote: 'OMG these are too cute.' 'I know a little girl who would love these,' proclaimed Kirsty Moore, and Seana Deacon shared: 'Need to get a few packs of these'. More Trending Elsewhere on Facebook, some were baffled by the new shape and the choice to still call them 'Party Rings'. Jade Delbridge-Bays pointed out: 'They're not really party rings they're party fish.' And Nick Dunger agreed, commenting: 'But they aren't ring-shaped. I'm confused.' Cara Love wasn't very impressed with the new product, saying: 'So sad, they look terrible. Bring back Mini Party Rings.' View More » But not all those who were sceptical were opposed to trying them, with Liz Goff adding: 'Omg that's not party rings… but I might still have to get some to check them out.' Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Mega new supermarket is launching in UK that's like 'Tesco and Amazon Prime combined' MORE: Beloved Sega Mega Drive series is coming back with remasters and a new sequel MORE: Cadbury fans go wild over new twist on 'top tier' chocolate bar
