Latest news with #GeoffMichener
Yahoo
20-05-2025
- Business
- Yahoo
dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide
To mark the product launch, dataplor has released a new report revealing consumer patterns at top tourist attractions, underscoring the growing demand for reliable location intelligence beyond North America. MANHATTAN BEACH, Calif., May 20, 2025--(BUSINESS WIRE)--dataplor, a leading provider of global location intelligence, has announced the launch of its global mobility product, delivering high-quality, privacy-compliant foot traffic data across international markets. Designed to meet growing demand from multinational businesses, the product offers monthly refreshed insights into consumer movement patterns across cities, regions, and points of interest (POIs), especially in previously under-mapped markets. It's one of the only global solutions built to deliver this depth of mobility data while maintaining General Data Protection Regulation (GDPR) compliance and end-user privacy. To showcase the power of its new global dataset, dataplor is releasing the Global Foot Traffic Trends: What the World's Most Visited Places Reveal About Tourism's Return report, which analyzes foot traffic at the world's most visited tourist attractions. The report highlights how mobility data reveals meaningful insights about international travel patterns and regional consumer behavior from Tokyo Disneyland to the Great Pyramid at Giza. "Global companies need the same level of location intelligence abroad that they've come to expect in the U.S.," said Geoff Michener, CEO of dataplor. "With our international mobility product, businesses can now access comprehensive, GDPR-compliant foot traffic data across both developed and emerging markets, helping them make smarter decisions about where to invest, expand, and serve customers." New Applications Across Regions and Industries With access to reliable mobility data across international markets, dataplor's global offering empowers organizations to: Uncover new revenue opportunities by identifying untapped sales channels, benchmarking competitor foot traffic, and forecasting demand to inform international expansion and investment decisions. Enhance tourism and hospitality strategies by understanding how international visitors move through major cities, landmarks, and cultural destinations. Support smart city and infrastructure development through real-world mobility data that enables governments and urban planners to optimize transit systems, pedestrian flows, and city design. As with its North American offering, dataplor ensures international mobility data is collected via anonymized signals mapped against its proprietary POI database. The result is a precision-focused, GDPR-compliant, ethically sourced dataset that respects user privacy while meeting the demands of modern global businesses. For more information about the report and the global mobility product, read dataplor's latest blog or visit About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad. View source version on Contacts media@ Sign in to access your portfolio
Business Wire
20-05-2025
- Business
- Business Wire
dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- dataplor, a leading provider of global location intelligence, has announced the launch of its global mobility product, delivering high-quality, privacy-compliant foot traffic data across international markets. Designed to meet growing demand from multinational businesses, the product offers monthly refreshed insights into consumer movement patterns across cities, regions, and points of interest (POIs), especially in previously under-mapped markets. It's one of the only global solutions built to deliver this depth of mobility data while maintaining General Data Protection Regulation (GDPR) compliance and end-user privacy. To showcase the power of its new global dataset, dataplor is releasing the Global Foot Traffic Trends: What the World's Most Visited Places Reveal About Tourism's Return report, which analyzes foot traffic at the world's most visited tourist attractions. The report highlights how mobility data reveals meaningful insights about international travel patterns and regional consumer behavior from Tokyo Disneyland to the Great Pyramid at Giza. 'Global companies need the same level of location intelligence abroad that they've come to expect in the U.S.,' said Geoff Michener, CEO of dataplor. 'With our international mobility product, businesses can now access comprehensive, GDPR-compliant foot traffic data across both developed and emerging markets, helping them make smarter decisions about where to invest, expand, and serve customers.' New Applications Across Regions and Industries With access to reliable mobility data across international markets, dataplor's global offering empowers organizations to: Uncover new revenue opportunities by identifying untapped sales channels, benchmarking competitor foot traffic, and forecasting demand to inform international expansion and investment decisions. Enhance tourism and hospitality strategies by understanding how international visitors move through major cities, landmarks, and cultural destinations. Support smart city and infrastructure development through real-world mobility data that enables governments and urban planners to optimize transit systems, pedestrian flows, and city design. As with its North American offering, dataplor ensures international mobility data is collected via anonymized signals mapped against its proprietary POI database. The result is a precision-focused, GDPR-compliant, ethically sourced dataset that respects user privacy while meeting the demands of modern global businesses. For more information about the report and the global mobility product, read dataplor's latest blog or visit About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.
Business Wire
20-05-2025
- Business Wire
dataplor Releases Global Foot Traffic Report, Revealing 2024 Tourism Trends and 2025 Forecasts
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- dataplor, a leading provider of global location intelligence, has published a new analysis of tourism foot traffic trends from 2021 through 2024, offering a comprehensive view of how global travel has rebounded from the pandemic and where it's headed next. The report coincides with the launch of dataplor's global mobility product, now delivering monthly foot traffic insights across international markets. The analysis draws from trillions of anonymized movement data points and verified points of interest (POIs), offering a granular view of how consumer behavior at the world's most visited destinations has shifted in response to seasonality, disruption, and international events. Key Findings from dataplor's Global Tourism Report Spring Travel Surges —March 2024 visits across top destinations rose by more than 11% year-over-year, with April and May showing sustained growth. The shift suggests a broader move toward earlier trip planning, driven by pricing, weather, and capacity constraints. Holiday Seasons Are Expanding —Across all sites tracked in dataplor's dataset, foot traffic in October and December 2024 surpassed June, marking a change in traditional peak-season dynamics and highlighting extended holiday travel behavior. Disruptions Leave a Footprint —In early 2023, a 23-day rail protest in Peru closed Machu Picchu and reduced site traffic by approximately 150,000 visits. That same month, strikes in Paris drove a notable decline in visitation to the Louvre, showing how policy decisions ripple across local economies. Based on four years of dataplor's multi-season mobility data, the most visited sites in 2025 are projected to mirror past consistent performers based on multi-year trends: Tokyo Disneyland The Colosseum Sydney Opera House The Louvre Great Pyramid at Giza Petra and Machu Picchu are projected to continue showing sharp seasonal spikes due to weather, infrastructure, and capacity limits. At the same time, global policy shifts, such as tariffs, visa restrictions, and trade relations, may reshape international travel flows. dataplor's data enables businesses and governments to monitor those impacts and adapt in real time. 'As businesses expand across borders, understanding how people move in international markets has never been more important,' said Geoff Michener, CEO of dataplor. 'This report shows how foot traffic data can uncover everything from emerging travel demand to disruption impact, equipping organizations with the insights they need to plan, invest, and respond with greater precision.' dataplor's global mobility product is one of the only solutions offering high-quality, privacy-compliant foot traffic data across international markets. Combining verified POIs with anonymized movement data gives organizations in retail, logistics, government, and beyond a rare level of visibility into consumer behavior and mobility trends in both developed and hard-to-map regions. To explore all findings, read the full report. About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.
Forbes
25-03-2025
- Business
- Forbes
Why Mobility Data Is The Missing Link In Competitive Analysis
Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. getty Businesses seeking to outmaneuver their competition need deeper insights into real-world customer engagement. Sales figures, customer reviews and market reports often lack insight into what is happening on the ground and fail to account for physical customer engagement or location-specific trends. If businesses want to stay competitive, they must start at the foundation: physical storefronts and consumer behavior. Mobility data offers a powerful solution by providing deep insights into customer engagement and competitive positioning. Foot traffic patterns help businesses identify underserved markets, assess customers' interactions with competitor locations, refine strategies and remain agile to future shifts in behavior. Mobility data equips businesses with the tools to analyze their competitors' store locations. Organizations can see under what circumstances customers choose competitors by analyzing time spent at locations, hourly popularity scores and estimated visitor counts. This information lets businesses see where, when and why customers choose competitors. For example, downtown Portland saw 27.3 million visits in 2024. Data indicated their foot traffic peaked during the summer, with significant events like Coraline's Curious Cat Trail leading to an 11%-14% increase in weekend traffic. Looking for localized trends and analyzing competitors' performance near high-traffic events, like Coraline's Curious Cat Trail, could help a business ascertain when and where to open new locations in the Portland area, run promotions or create pop-up shops. A restaurant franchise could similarly use mobility data to determine why foot traffic increases on weekends at its competitor's store. By analyzing peak customer flow times at competitor locations, they can look at dwell time, surrounding attractions and promotions and decide when to offer discounts or ensure their locations aren't over or understaffed. The restaurant can even better understand consumer behavior by seeing which store customers are most likely to visit based on other stores they frequent. The granular insights from location intelligence help businesses identify the factors that influence customer loyalty and refine their marketing strategies and customer experiences. Additionally, knowing and understanding when customers favor a competitor can help companies optimize promotions and product offerings to align with customer preferences. Location intelligence also reveals areas with high foot traffic but low supplies of specific goods or services, empowering decision-makers with ideal areas for market entry. It can showcase underserved neighborhoods or regions based on traffic density and customer flow. This information removes the guesswork regarding site selection to prioritize high-potential, high-impact markets. Global retailers can use mobility to expand into new regions and identify areas with heavy foot traffic but minimal competition. By evaluating competitors' existing storefronts, businesses can enter markets with high demand and low risk of oversaturation. Data is already being utilized by hospitality platforms which use location intelligence to optimize pricing against their competitors. Analyzing neighborhood characteristics, distance to public transportation and local attractions help to ensure they are offering competitive rates and can increase bookings. Competitors that rely on static pricing or adapt too slowly will struggle to keep up in underserved or highly competitive areas. However, privacy is a critical undercurrent to any discussion about data-driven decision-making at scale. Companies should ensure they use anonymized foot traffic data, as it's the only approach that preserves individual privacy and adheres to domestic and international regulatory environments. Policy trends will continue to favor privacy and security—businesses adopting a privacy-centric approach will meet these evolving compliance requirements and help build consumer trust. Organizations no longer have to guess when it comes to site selection. Using mobility data, they can prioritize sites with high demand, avoid oversaturation and ensure they pursue impactful opportunities to compete in new markets. Mobility data enables robust comparisons against competitors and helps businesses identify where they could lose market share or fall behind. These trends help companies predict and counter competitor strategies, such as new openings or seasonal promotions. Unlocking these insights allows organizations to pivot quickly based on real-time competitor behavior. A grocery store with a new competitor location opening up down the street, for instance, could monitor the competitor's latest store opening and how it impacts customer flow in nearby storefronts. Then, they could use the data to adjust advertising strategies, launch local promotions or introduce loyalty programs to retain customers. They might also utilize foot traffic data to understand where locations perform the best and if there are businesses nearby that their target audience also visits. Real estate investors might use mobility data to identify high-traffic areas with strong commercial potential. Foot traffic trends help pinpoint emerging neighborhoods, evaluate property values based on visitor patterns and assess the viability of mixed-use or retail developments. Consumer-packaged goods brands can also benefit. Analyzing consumer behavior near outlets helps them anticipate stock demands and adjust distribution strategies. Foot traffic gives businesses unmatched insight into customer behavior, market opportunities and competitor activities. Rather than relying on incomplete information, companies can use mobility data to locate high-traffic areas ideal for expansion, refine strategies based on competitors' foot traffic trends and see consumer movement trends to adjust marketing and promotions. These insights unlock benefits across industries, from retail and consumer packaged goods to marketing, real estate, urban planning by city governments and quick-service restaurants. Mobility data offers more than just clarity on what's happening now. It gives business leaders powerful data to understand how consumer movement impacts business growth and where to plot future pivot points and growth strategies. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
