dataplor Releases Global Foot Traffic Report, Revealing 2024 Tourism Trends and 2025 Forecasts

Business Wire

20-05-2025

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- dataplor, a leading provider of global location intelligence, has published a new analysis of tourism foot traffic trends from 2021 through 2024, offering a comprehensive view of how global travel has rebounded from the pandemic and where it's headed next. The report coincides with the launch of dataplor's global mobility product, now delivering monthly foot traffic insights across international markets.
The analysis draws from trillions of anonymized movement data points and verified points of interest (POIs), offering a granular view of how consumer behavior at the world's most visited destinations has shifted in response to seasonality, disruption, and international events.
Key Findings from dataplor's Global Tourism Report
Spring Travel Surges —March 2024 visits across top destinations rose by more than 11% year-over-year, with April and May showing sustained growth. The shift suggests a broader move toward earlier trip planning, driven by pricing, weather, and capacity constraints.
Holiday Seasons Are Expanding —Across all sites tracked in dataplor's dataset, foot traffic in October and December 2024 surpassed June, marking a change in traditional peak-season dynamics and highlighting extended holiday travel behavior.
Disruptions Leave a Footprint —In early 2023, a 23-day rail protest in Peru closed Machu Picchu and reduced site traffic by approximately 150,000 visits. That same month, strikes in Paris drove a notable decline in visitation to the Louvre, showing how policy decisions ripple across local economies.
Based on four years of dataplor's multi-season mobility data, the most visited sites in 2025 are projected to mirror past consistent performers based on multi-year trends:
Tokyo Disneyland
The Colosseum
Sydney Opera House
The Louvre
Great Pyramid at Giza
Petra and Machu Picchu are projected to continue showing sharp seasonal spikes due to weather, infrastructure, and capacity limits. At the same time, global policy shifts, such as tariffs, visa restrictions, and trade relations, may reshape international travel flows. dataplor's data enables businesses and governments to monitor those impacts and adapt in real time.
'As businesses expand across borders, understanding how people move in international markets has never been more important,' said Geoff Michener, CEO of dataplor. 'This report shows how foot traffic data can uncover everything from emerging travel demand to disruption impact, equipping organizations with the insights they need to plan, invest, and respond with greater precision.'
dataplor's global mobility product is one of the only solutions offering high-quality, privacy-compliant foot traffic data across international markets. Combining verified POIs with anonymized movement data gives organizations in retail, logistics, government, and beyond a rare level of visibility into consumer behavior and mobility trends in both developed and hard-to-map regions.
To explore all findings, read the full report.
About dataplor
dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.