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Why Global Data Is The Next Competitive Advantage For Business Leaders
Why Global Data Is The Next Competitive Advantage For Business Leaders

Forbes

time14-07-2025

  • Business
  • Forbes

Why Global Data Is The Next Competitive Advantage For Business Leaders

Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. The world is interconnected, unpredictable and constantly moving. That means your decisions, whether regarding growth, risk, hiring or expansion, can no longer rely solely on a local lens. You need a global one. But here's the issue: Many companies still base their strategy on data that only tells part of the story. Most data infrastructures were built for a world that doesn't exist anymore. If you're only seeing what's happening in one country or market, you're missing opportunities and exposing your company to unnecessary risk. Let's talk about why global data is now essential, how to operationalize it and what steps you can take to build a more innovative strategy. Local Data Isn't Enough Most business leaders already understand that markets are interconnected, but we need to apply that same mindset to how data is collected, integrated and used. Too many companies are making global decisions using data built for a local world. Teams rely on fragmented regional inputs or U.S.-centric benchmarks to drive strategy, despite operating in supply chains, markets and risk environments that span the globe. This creates a dangerous gap between what leaders know versus what they act on. When your data infrastructure doesn't reflect the complexity of your business, it becomes much harder to see shifts coming or make confident moves into new markets. The companies pulling ahead right now are those that treat global data as a strategic input at every level. They're using it to anticipate regulatory changes, track shifts in customer behavior and localize their approach with precision. They're not just aware of global dynamics; they're wired for them. Turning Global Data Into Better Strategy Understanding the value of global data is one thing. Building it into your decision-making process is another. Here's how leaders are doing it well: Many companies are structured so that teams operate independently by market or region. That structure makes sense for execution, but it often leads to missed signals. Leaders need to create clear pathways for sharing insights between markets. If your teams in Asia are seeing signs of a slowdown or a spike in demand, your U.S. or EMEA teams should know immediately. Not all data is created equal. Many teams get caught up in massive datasets that aren't useful. What matters is whether the data is verified, granular and timely. That means understanding not just what is happening, but where, when and why. For example, knowing a retail chain is growing isn't helpful unless you also know where those new stores are opening, what kind of foot traffic they're getting and how that compares to historical trends. If you're already using internal KPIs to drive forecasting and strategy, start enriching them with external inputs. This might include location intelligence, weather patterns, local regulations or mobility trends. The key is to use data that reflects how the world is changing around your business, not just within it. Global data comes with global responsibility. Data privacy laws vary across countries, and compliance is a nonnegotiable requirement; therefore, you must implement robust data governance practices. This isn't just about avoiding trouble; it's about building long-term trust with customers, partners and regulators. Next Steps For Business Leaders So, where should you start? Here are four actions you can take right now: • Audit your gaps. What countries, regions or sectors are currently missing from your data view? Start with a gap analysis. • Build globally minded analysts. Start by training existing analysts on international best practices, then hire talent with deep market knowledge and sharp data instincts. • Develop a global data strategy. Ensure your approach aligns with your company's goals and isn't just a one-time project. • Benchmark your practices. Look at how companies in your industry are using global data. If you're behind, that's a signal. If you're ahead, make it a competitive advantage. We're operating in a world where data has the power to rapidly shift business strategy, but if your company isn't tuned into the right signals in the right places, that power goes unused. Business leaders today have a choice: Continue operating on outdated assumptions, or lead with a full view of the world. The companies that win over the next decade will be the ones who see farther, move faster and build strategy with the full global picture in mind. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

dataplor Raises $20.5M Series B to Scale Global Location Intelligence and Accelerate Product Growth
dataplor Raises $20.5M Series B to Scale Global Location Intelligence and Accelerate Product Growth

National Post

time03-06-2025

  • Business
  • National Post

dataplor Raises $20.5M Series B to Scale Global Location Intelligence and Accelerate Product Growth

Article content Following the recent international mobility product launch, dataplor continues rapid growth with new funding to scale global POI coverage, enhance customer solutions, and power smarter business decisions. Article content Article content MANHATTAN BEACH, Calif. — dataplor, a leading provider of global location intelligence, today announced the close of a $20.5 million Series B funding round, led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns Venture Capital, APA Ventures, dara5, and Alumni Ventures. The new investment will accelerate dataplor's growth, expand its product offerings, and scale its global location intelligence products. This funding comes on the heels of dataplor's global mobility product launch, which delivers monthly refreshed, privacy-compliant foot traffic data across international markets—unlocking powerful new insights for customers. Combined with its proprietary Point of Interest (POI) data, dataplor now offers businesses the most comprehensive and privacy-forward view of real-world consumer behavior on a global scale. Article content 'Businesses around the world are realizing how critical accurate, dynamic location data is to their strategy,' said Gaurav Tuli, Partner at F-Prime. 'dataplor has built a truly differentiated solution that combines global scale, data quality, and compliance in a way we haven't seen before. We're thrilled to support their next phase of growth.' Article content Businesses rely on precise, dynamic location data to make strategic decisions—yet much of the available international POI data is outdated, incomplete, or inaccurate, particularly in emerging markets. This gap creates billions of dollars in missed opportunities for companies trying to expand, allocate resources, or understand consumer behavior across borders. dataplor's location intelligence fills this void, covering over 350 million POIs in more than 250 countries and territories, serving customers in technology, financial services, retail, logistics, consumer packaged goods (CPG), mapping, real estate, and more. Today, dataplor supports dozens of enterprise customers globally, including multiple Fortune 100 companies, embedding its data into critical workflows across geospatial, operations, and growth teams. Article content Its data powers high-impact decisions for global brands—from helping EV networks predict charger demand in real time to enabling insurers to model property risk with unmatched geospatial precision to empowering CPG leaders to identify distributors and grow in under-mapped regions. By combining AI, machine learning, and human validation, dataplor ensures its datasets remain accurate, comprehensive, and current—even in historically under-mapped regions. Article content With a privacy-first approach, dataplor ensures no personally identifiable information (PII) is ever used. This provides enterprise clients with full confidence in regulatory compliance and ethical data practices. Article content 'Our customers demand accurate, fresh, and globally compliant location data,' said Geoff Michener, Founder and CEO of dataplor. 'With this new funding, we're doubling down on our commitment to deliver the highest quality insights, while expanding our geographic coverage, enriching our product suite, and driving real business impact through seamless customer integration.' Article content dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad. Article content Article content Article content Article content Article content Article content

dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide
dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide

Yahoo

time20-05-2025

  • Business
  • Yahoo

dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide

To mark the product launch, dataplor has released a new report revealing consumer patterns at top tourist attractions, underscoring the growing demand for reliable location intelligence beyond North America. MANHATTAN BEACH, Calif., May 20, 2025--(BUSINESS WIRE)--dataplor, a leading provider of global location intelligence, has announced the launch of its global mobility product, delivering high-quality, privacy-compliant foot traffic data across international markets. Designed to meet growing demand from multinational businesses, the product offers monthly refreshed insights into consumer movement patterns across cities, regions, and points of interest (POIs), especially in previously under-mapped markets. It's one of the only global solutions built to deliver this depth of mobility data while maintaining General Data Protection Regulation (GDPR) compliance and end-user privacy. To showcase the power of its new global dataset, dataplor is releasing the Global Foot Traffic Trends: What the World's Most Visited Places Reveal About Tourism's Return report, which analyzes foot traffic at the world's most visited tourist attractions. The report highlights how mobility data reveals meaningful insights about international travel patterns and regional consumer behavior from Tokyo Disneyland to the Great Pyramid at Giza. "Global companies need the same level of location intelligence abroad that they've come to expect in the U.S.," said Geoff Michener, CEO of dataplor. "With our international mobility product, businesses can now access comprehensive, GDPR-compliant foot traffic data across both developed and emerging markets, helping them make smarter decisions about where to invest, expand, and serve customers." New Applications Across Regions and Industries With access to reliable mobility data across international markets, dataplor's global offering empowers organizations to: Uncover new revenue opportunities by identifying untapped sales channels, benchmarking competitor foot traffic, and forecasting demand to inform international expansion and investment decisions. Enhance tourism and hospitality strategies by understanding how international visitors move through major cities, landmarks, and cultural destinations. Support smart city and infrastructure development through real-world mobility data that enables governments and urban planners to optimize transit systems, pedestrian flows, and city design. As with its North American offering, dataplor ensures international mobility data is collected via anonymized signals mapped against its proprietary POI database. The result is a precision-focused, GDPR-compliant, ethically sourced dataset that respects user privacy while meeting the demands of modern global businesses. For more information about the report and the global mobility product, read dataplor's latest blog or visit About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad. View source version on Contacts media@ Sign in to access your portfolio

dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide
dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide

Business Wire

time20-05-2025

  • Business
  • Business Wire

dataplor Launches Global Mobility Product, Expanding Foot Traffic Insights to Major Markets Worldwide

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- dataplor, a leading provider of global location intelligence, has announced the launch of its global mobility product, delivering high-quality, privacy-compliant foot traffic data across international markets. Designed to meet growing demand from multinational businesses, the product offers monthly refreshed insights into consumer movement patterns across cities, regions, and points of interest (POIs), especially in previously under-mapped markets. It's one of the only global solutions built to deliver this depth of mobility data while maintaining General Data Protection Regulation (GDPR) compliance and end-user privacy. To showcase the power of its new global dataset, dataplor is releasing the Global Foot Traffic Trends: What the World's Most Visited Places Reveal About Tourism's Return report, which analyzes foot traffic at the world's most visited tourist attractions. The report highlights how mobility data reveals meaningful insights about international travel patterns and regional consumer behavior from Tokyo Disneyland to the Great Pyramid at Giza. 'Global companies need the same level of location intelligence abroad that they've come to expect in the U.S.,' said Geoff Michener, CEO of dataplor. 'With our international mobility product, businesses can now access comprehensive, GDPR-compliant foot traffic data across both developed and emerging markets, helping them make smarter decisions about where to invest, expand, and serve customers.' New Applications Across Regions and Industries With access to reliable mobility data across international markets, dataplor's global offering empowers organizations to: Uncover new revenue opportunities by identifying untapped sales channels, benchmarking competitor foot traffic, and forecasting demand to inform international expansion and investment decisions. Enhance tourism and hospitality strategies by understanding how international visitors move through major cities, landmarks, and cultural destinations. Support smart city and infrastructure development through real-world mobility data that enables governments and urban planners to optimize transit systems, pedestrian flows, and city design. As with its North American offering, dataplor ensures international mobility data is collected via anonymized signals mapped against its proprietary POI database. The result is a precision-focused, GDPR-compliant, ethically sourced dataset that respects user privacy while meeting the demands of modern global businesses. For more information about the report and the global mobility product, read dataplor's latest blog or visit About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.

dataplor Releases Global Foot Traffic Report, Revealing 2024 Tourism Trends and 2025 Forecasts
dataplor Releases Global Foot Traffic Report, Revealing 2024 Tourism Trends and 2025 Forecasts

Business Wire

time20-05-2025

  • Business Wire

dataplor Releases Global Foot Traffic Report, Revealing 2024 Tourism Trends and 2025 Forecasts

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- dataplor, a leading provider of global location intelligence, has published a new analysis of tourism foot traffic trends from 2021 through 2024, offering a comprehensive view of how global travel has rebounded from the pandemic and where it's headed next. The report coincides with the launch of dataplor's global mobility product, now delivering monthly foot traffic insights across international markets. The analysis draws from trillions of anonymized movement data points and verified points of interest (POIs), offering a granular view of how consumer behavior at the world's most visited destinations has shifted in response to seasonality, disruption, and international events. Key Findings from dataplor's Global Tourism Report Spring Travel Surges —March 2024 visits across top destinations rose by more than 11% year-over-year, with April and May showing sustained growth. The shift suggests a broader move toward earlier trip planning, driven by pricing, weather, and capacity constraints. Holiday Seasons Are Expanding —Across all sites tracked in dataplor's dataset, foot traffic in October and December 2024 surpassed June, marking a change in traditional peak-season dynamics and highlighting extended holiday travel behavior. Disruptions Leave a Footprint —In early 2023, a 23-day rail protest in Peru closed Machu Picchu and reduced site traffic by approximately 150,000 visits. That same month, strikes in Paris drove a notable decline in visitation to the Louvre, showing how policy decisions ripple across local economies. Based on four years of dataplor's multi-season mobility data, the most visited sites in 2025 are projected to mirror past consistent performers based on multi-year trends: Tokyo Disneyland The Colosseum Sydney Opera House The Louvre Great Pyramid at Giza Petra and Machu Picchu are projected to continue showing sharp seasonal spikes due to weather, infrastructure, and capacity limits. At the same time, global policy shifts, such as tariffs, visa restrictions, and trade relations, may reshape international travel flows. dataplor's data enables businesses and governments to monitor those impacts and adapt in real time. 'As businesses expand across borders, understanding how people move in international markets has never been more important,' said Geoff Michener, CEO of dataplor. 'This report shows how foot traffic data can uncover everything from emerging travel demand to disruption impact, equipping organizations with the insights they need to plan, invest, and respond with greater precision.' dataplor's global mobility product is one of the only solutions offering high-quality, privacy-compliant foot traffic data across international markets. Combining verified POIs with anonymized movement data gives organizations in retail, logistics, government, and beyond a rare level of visibility into consumer behavior and mobility trends in both developed and hard-to-map regions. To explore all findings, read the full report. About dataplor dataplor is a leading provider of point-of-interest (POI) and mobility data that helps global enterprises grow abroad by mapping tough-to-reach markets with a privacy-first approach. As the majority of international location data is often inaccurate and quickly outdated, dataplor goes several steps beyond the industry standard, helping the world's largest companies across technology, mapping, search, third-party logistics, consumer packaged goods (CPG), telecom, investing, real estate, and finance understand location intelligence about any commercial or physical location in real-time, fueling their expansion abroad.

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