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New Indian Express
02-08-2025
- New Indian Express
Special OTET question paper leak: One more teacher held
CUTTACK: The Crime Branch of Odisha police on Friday arrested a teacher from Kalahandi district in connection with Special Odisha Teacher Eligibility Test (SOTET) question paper leak case. The accused has been identified as Prasant Kumar Khamari (56) of Jenakhalpada under Bhawanipatna police station. With this, the total number of arrests in the case has gone up to seven. Briefing mediapersons, Crime Branch DIG B Gangadhar said, the handwritten question papers of SOTET which were viral in different social media platforms were written by Khamari. 'Khamari, working as teacher in Government UP School at Bhejipadar in Bhawanipatna, had hatched a criminal conspiracy with Bijay Kumar Mishra, the working president of state ex-cadre teachers association Sanatan Bisoi, president of ex-cadre teachers association of Koraput district and other associates to orchestrate the crime. He had translated the question papers obtained through data entry operator Jitan Moharana of Board of Secondary Education, Odisha, Cuttack, by using Google Translation application and wrote the computerised question papers in his own handwriting to screen the actual leaked paper,' said Gangadhar. Besides, he enticed the gullible teachers who had failed in last Special OTET examination and sold the papers to make easy money. After collecting cash from teachers, he had transferred `99,000 through UPI to accused Bijay Kumar Mishra. Khamari's bank accounts are under verification, he informed. The mobile phone of Khamari has been seized and sample handwriting has been taken in presence of witnesses which will be sent to Hand Writing Bureau and Cyber Forensic for examination and opinion. Further investigation is in progress to trace the links of other accused persons and find out their involvement in the case, he added.
Time of India
31-05-2025
- Entertainment
- Time of India
Why poorly translated regional ads are costing brands their audience
In India's hyper-diverse linguistic landscape, brands are scrambling to connect with regional audiences. The logic sounds simple-speak their language, win their hearts. But here's the kick speaking the language poorly can do way more harm than good. And surprisingly, many big q-commerce players keep tripping over this basic step. Lost in translation Imagine seeing an ad written in Bangla for a quick service delivery app that's so bizzare you can't even tell what it means. That's exactly what happens when brands rely solely on Google Translation. Ads littered with awkward phrasing and outright grammatical errors that no native speaker would write. As a result, instead of feeling welcomed or engaged, the audience feels irritated. It's the marketing equivalent of someone butchering your mother tongue in front of you just annoying. Why does this keep happening? Big brands can afford eye-catching billboards, prime TV spots, and expensive digital campaigns. But somehow, they skimp on the one thing that matters most for regional campaigns: hiring writers who actually speak and understand the fundamental. Otherwise, the campaign looks lazy and disconnected. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Zumbido e perda de audição? Médico revela técnica caseira de 1 real para aliviar! Zumbido no ouvido Undo The social media backlash Instead of driving brand love or sales, these ads spark eye-rolls, mockery, and social media jokes. Platforms light up with screenshots and memes mocking the awkward translations. Comments range from mild amusement to outright frustration, with many calling out brands for disrespecting their language and culture. A Bengali content creator recently called out a quick service ad on social media, which was flooded with trolls and critical comments directed at the brand. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
