Latest news with #JakeStoriale


CBS News
17-06-2025
- Business
- CBS News
A look at Jomboy Media's rise from podcast to MLB partner
Major League Baseball has struck a partnership deal with Jomboy Media, the sports content company that rose to prominence through viral lip-reading videos and now boasts 2 million YouTube subscribers. The partnership comes as MLB seeks to reach younger audiences through authentic digital content creators. Jomboy Media recorded 93 million social media engagements last year and has grown since its humble beginnings as a hobby podcast in 2017. Co-founder Jake Storiale said the company never envisioned reaching this scale when he and Jimmy O'Brien started their weekly Yankees podcast. "The original dream was maybe like the kooky spring training guys or something like that," Storiale said during an appearance on "CBS Mornings Plus" Monday. "And now it's turned into a 60-person business." The deal represents years of parallel work between the organizations, according to Courtney Hirsch, the CEO of Jomboy Media and O'Brien's sister, who helped broker the partnership. "We both have the same mission to grow the game and to serve baseball fans," Hirsch said. "It took years in the making." What finally pushed the partnership over the finish line after years of discussions was the growing influence of digital content creators in sports, Hirsch said. "I think the power of content creators is really undeniable, and the impact that they're having on sports," she said. "Major League Baseball recognizes that it's important to have authentic voices speaking to fans, and then also creating content on digital platforms like we do to reach people where they're at and create new fans because that's really our superpower." Jomboy Media has expanded beyond baseball commentary to include multiple podcasts, TV shows and warehouse games featuring backyard-style sports competitions. The company's breakdown videos, which often include lip-reading analysis of on-field conversations and confrontations, have become particularly popular for bringing viewers closer to the action. "Sports is the best reality television still," Storiale said. "The breakdown videos that Jimmy does, I mean it brings you on the field and that's kind of what fans want." The company name originated from an iPhone autocorrect error that changed "Jimmy" to "Jomboy," which O'Brien adopted as his social media handle on his mother's advice to use a nickname online, Hirsch said. Financial terms of the partnership were not disclosed.


National Post
10-06-2025
- Entertainment
- National Post
MLB acquires stake in Jomboy Media to expand digital presence
Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday. Article content Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including Talkin' Baseball, Talkin' Yanks, and The Warehouse Games. Article content Article content According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy 'Jomboy' O'Brien and Jake Storiale in 2017. Article content 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' Noah Garden, MLB deputy commissioner, business and media, said in a statement. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' Article content Jomboy Media's key property is 'The Warehouse Games,' a league modeled after classic backyard games. The series has nearly 400 million all-time views. Article content 'I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined,' O'Brien said in a statement. 'Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.'


San Francisco Chronicle
10-06-2025
- Business
- San Francisco Chronicle
MLB acquires stake in Jomboy Media to expand digital presence
NEW YORK (AP) — Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday. Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including 'Talkin' Baseball,' 'Talkin' Yanks,' and 'The Warehouse Games.' Both sides are also expected to collaborate on IP growth and ad opportunities around MLB's key events, including the All-Star Game and Home Run Derby. According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy 'Jomboy' O'Brien and Jake Storiale in 2017. 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' Noah Garden, MLB deputy commissioner, business and media, said in a statement. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' Jomboy Media's key property is 'The Warehouse Games,' a league modeled after classic backyard games. The series has nearly 400 million all-time views. 'I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined," O'Brien said in a statement. "Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.' ___


Washington Post
10-06-2025
- Business
- Washington Post
MLB acquires stake in Jomboy Media to expand digital presence
NEW YORK — Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday. Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including 'Talkin' Baseball,' 'Talkin' Yanks,' and 'The Warehouse Games.' Both sides are also expected to collaborate on IP growth and ad opportunities around MLB's key events, including the All-Star Game and Home Run Derby. According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy 'Jomboy' O'Brien and Jake Storiale in 2017. 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' Noah Garden, MLB deputy commissioner, business and media, said in a statement. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' Jomboy Media's key property is 'The Warehouse Games,' a league modeled after classic backyard games. The series has nearly 400 million all-time views. 'I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined,' O'Brien said in a statement. 'Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.' ___ AP MLB:


Fox Sports
10-06-2025
- Business
- Fox Sports
MLB acquires stake in Jomboy Media to expand digital presence
Associated Press NEW YORK (AP) — Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company. The two sides announced the deal on Tuesday. Jomboy Media will be used across MLB's digital channels. MLB will also help grow Jomboy Media's other shows, including 'Talkin' Baseball,' 'Talkin' Yanks,' and 'The Warehouse Games.' Both sides are also expected to collaborate on IP growth and ad opportunities around MLB's key events, including the All-Star Game and Home Run Derby. According to the release, Jomboy Media set revenue and profitability records last year, and had more than 93 million engagements on social media. Jomboy Media was founded by Jimmy 'Jomboy' O'Brien and Jake Storiale in 2017. 'We have long admired the passionate fandom of Jimmy O'Brien and his unique ability to connect with baseball fans,' Noah Garden, MLB deputy commissioner, business and media, said in a statement. 'This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow. We are looking forward to bringing baseball fans more entertaining content to help further expand baseball's online presence and deeper the connection between our sport and its fans.' Jomboy Media's key property is 'The Warehouse Games,' a league modeled after classic backyard games. The series has nearly 400 million all-time views. 'I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we've been able to turn this from 'just a hobby,' into something bigger than we ever could've imagined," O'Brien said in a statement. "Partnering with MLB marks a huge moment for Jomboy Media, and through this partnership, we'll be able to give back to our community with storytelling that's deeper than ever before.' ___ AP MLB: recommended in this topic