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Beyond Music Acquires Copyright Catalog of Bekuh Boom, Hitmaker Behind BLACKPINK
Beyond Music Acquires Copyright Catalog of Bekuh Boom, Hitmaker Behind BLACKPINK

Korea Herald

time05-08-2025

  • Entertainment
  • Korea Herald

Beyond Music Acquires Copyright Catalog of Bekuh Boom, Hitmaker Behind BLACKPINK

SEOUL, South Korea, Aug. 5, 2025 /PRNewswire/ -- Beyond Music, a leading Asia-based music IP investment and data management firm, has acquired the publishing catalog of globally renowned songwriter Bekuh Boom, best known for her work with BLACKPINK. The acquisition includes 33 songs, among them BLACKPINK's most iconic hits: "Kill This Love," "DDU-DU DDU-DU," "Ice Cream," "BOOMBAYAH," and "Pretty Savage." Each of these tracks has surpassed 500 million streams on Spotify, establishing them as key pillars of BLACKPINK's global discography. This deal follows Beyond Music's recent acquisition of a copyright stake in BTS's international hit "Butter," further cementing the company's presence in the global K-pop IP market. "By acquiring rights to signature tracks from both BTS and BLACKPINK—two of the most iconic acts in K- pop—we've reached a major milestone in executing our global strategy," said Jinwoo Jo, CEO of Beyond Music. "It's also an honor to invest in the work of Bekuh Boom, a world-class songwriter whose catalog continues to resonate with audiences worldwide. We look forward to supporting her future creative endeavors and building a long-term partnership." Bekuh Boom – now releasing music under her artist moniker BOOMBBY – is an American songwriter and producer who began her professional career at just 18. She made her K-pop debut in 2014 with TAEYANG's "Eyes, Nose, Lips" and quickly became one of the genre's most in-demand voices, penning over ten No. 1 hits across global charts. With credits for artists like BLACKPINK, WINNER, and Jeon Somi, Bekuh has played a key role in defining the sound of modern K-pop and cementing its place on the world stage. BLACKPINK remains a dominant force in global pop music, boasting over 98 million YouTube subscribers and holding a Guinness World Record. After a hiatus of two years and ten months, the group made a highly anticipated return this July with the release of their new single "Jump", which debuted at No. 1 on the Billboard Global 200 chart. Kicking off the concert in Korea, BLACKPINK is currently embarking on a world tour which will span 31 shows across the countries including the United States, the United Kingdom, France, and Japan through next January. The Bekuh Boom acquisition is part of Beyond Music's broader strategy to selectively invest in high-performing music assets that offer long-term value. Since its founding in 2021, Beyond Music has completed over 100 large- scale music IP acquisitions, managing more than 35,000 master and publishing rights spanning hits from the 1990s to today. Beyond Music's value creation model focuses on: Through these initiatives, Beyond Music continues to redefine music IP investment, positioning itself as a leader in the evolving global music rights industry. About Bekuh Boom: Bekuh BOOM is a singer, songwriter, and producer whose genre-spanning work has helped shape the sound of global pop. Known for her impact in K-pop and beyond, she has written for some of the world's most prominent artists and contributed to multiple international chart-toppers. Her work has earned widespread critical and commercial recognition, including a Best Original Song award from the Game Audio Network Guild. Now, under her pop artist moniker BOOMBBY, Bekuh is stepping into her own spotlight. With recent singles like "Icy Bishh," "DUHMB," and "Test Drive," she's launched a bold new era – fusing emotionally honest storytelling with high-impact, genre-blurring production. BOOMBBY is more than a new name – it's the most personal and creatively expansive project of her career.

Beyond Music Signs Strategic MOU with Japan-Based Startup UTAGE3.0
Beyond Music Signs Strategic MOU with Japan-Based Startup UTAGE3.0

Korea Herald

time30-06-2025

  • Business
  • Korea Herald

Beyond Music Signs Strategic MOU with Japan-Based Startup UTAGE3.0

Partnership aims to redefine new fan experiences across global music markets Beyond Music to expand its presence in the Japanese market through UTAGE3.0's network Companies to seek a variety of business opportunities like developing fan engagement initiatives built around music IP SEOUL, South Korea, June 30, 2025 /PRNewswire/ -- Beyond Music, a leading Asia-based music IP investment and data management firm, has entered into a strategic Memorandum of Understanding (MOU) with Japanese startup UTAGE3.0. The agreement responds to evolving trends in artist-fan interactions across live events and digital platforms, aiming to generate new value by aligning both companies' experience and technical capabilities. Through the MOU, the two companies intend to establish a long-term partnership focused on delivering innovative fan experiences in the global music market rooted in digital assets and music IP. "We are pleased to formalize our partnership with UTAGE3.0 as we expand Beyond Music's presence in the Japanese market. This collaboration reflects our shared commitment to accelerating innovation in the music IP industry and driving cross border growth across Asia." said Jinwoo Jo, CEO of Beyond Music. "By combining Beyond Music's investment expertise and global network with UTAGE3.0's creative platform, we see strong potential to deliver new value to artists, rights holders, and fans alike. We look forward to building a scalable and sustainable foundation for long-term collaboration." he added. Takumu Tsuruta, CEO of UTAGE3.0, commented, "We're honored to formalize this partnership with Beyond Music. Together, we aim to redefine music experiences globally by enabling deeper, more dynamic connections between artists and their fans." Under the terms of the agreement, Beyond Music will support UTAGE3.0's international expansion, while UTAGE3.0 will facilitate Beyond Music's entry into the Japanese market and expanding its music IP business through digitized assets and engagement channels. The companies also plan to co-develop new fan engagement strategies by leveraging Beyond Music's IP portfolio and to collaborate on various commercial initiatives by drawing on their respective core competencies. Since its founding in 2021, Beyond Music has become one of Asia's foremost music IP investment and data management firms, completing over 100 large-scale music IP acquisitions across international and domestic markets. The company manages copyrights and neighboring rights for more than 35,000 tracks, covering iconic hits from the 1990s through today, and has built a leading position in the global music IP landscape. Recently, it has acquired a copyright stake in "Butter," the global hit song by BTS. Beyond Music's model centers on maximizing the value of music IP through precision data analysis, licensing optimization, and value enhancement strategies. To realize this corporate objective, the firm's initiatives include IP remakes, social media activations, trend-driven catalog revivals, seasonal marketing campaigns, and strategic collaborations with external partners. UTAGE3.0 is a Japanese startup focused on reimagining fan experiences through digital services that facilitate communication and relationship-building between fans and artists. Its offerings include digital access passes for live performances and collectible digital trading cards, creating a consistent fan journey before, during, and after events. The company is backed by key investors in Japan's music and entertainment industries, including SKY-HI (CEO of BMSG) and Osamu Suzuki, former TV scriptwriter and current General Partner of Startup Factory.

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