Latest news with #JonesRoad
Daily Mirror
3 days ago
- Lifestyle
- Daily Mirror
‘I'm blown away with how good this tinted moisturiser makes my skin feel'
I've tried out lots of tinted moisturisers recently, and I thought I'd found a favourite – but this new launch trumps them all for hydration and a radiant finish With the weather getting warmer, this spring I've been on a mission to find one of the best tinted moisturisers and skin tints to replace my full coverage foundation with. I've already found some brilliant new ones, including Clarins, Hourglass and Laura Mercier, but this newest one I've tried has immediately taken the top spot. Having previously tried Jones Road's viral What The Foundation – which received mixed reviews – I was keen to see how the latest base product by the skincare and make-up brand (which was founded by Bobbi Brown) would fare. Jones Road is known for its natural-looking, easy-to-use products, and Just Enough Tinted Moisturizer is no exception – and I'd go as far as to say that it's the best tinted moisturiser I've ever tried. Priced at £44, Just Enough Tinted Moisturizer comes in 16 shades (a good range for a sheer face base), is non-comedogenic (meaning it won't block pores) and contains sodium hyaluronate, a humectant with molecules even smaller than hyaluronic acid for deep hydration. I picked the shade Ivory, which was the perfect match for me, although the shades are so flexible that you could probably find two or three that would suit you. It goes on like an absolute dream. I normally prefer to use a make-up brush to apply any type of foundation or face base but this goes on so well with fingers, without any smears or patches; it's totally seamless. The coverage is very sheer – lighter, I'd say, than the Clarins one – so it's not one for you if you need to cover prominent redness or marks (or you'll need to use a good concealer over the top), but it leaves the most lovely dewy finish to the skin – really natural, healthy and just subtly perfected. The two things that most impressed me though were, firstly, how well it lasted it lasted. I usually find that even the most expensive skin tints and tinted moisturisers turn patch y on my skin as the day goes on and the 'hydrating' element of the formula wears off. Not this Jones Road one though – it stays feeling fresh all day. I also couldn't believe how soft and smooth it made my skin look and feel; I honestly couldn't stop touching my face all day. Unlike the brand's What The Foundation, however, it's not greasy or slippy at all, and other make-up also sat beautifully on top of it. Of course, there may be other factors at play as to why I like how this looks on my skin. I'm really happy with my skincare routine at the moment – a simple one featuring Teresa Tarmey Cleanser, £42, a brilliant new vitamin C serum that I'm not allowed to reveal yet, and Ultra Violette Future Fluid SPF 50+ Superlight Mineral SKINSCREEN, £38. I've also been diligently using my ZIIP Halo facial toning device most mornings, which I think is really making a difference. If you like the sound of a lightweight, light coverage tinted moisturiser but have never quite found the right one for you, however, I urge you to give this Jones Road one a try.
The Independent
5 days ago
- Entertainment
- The Independent
I'm in my 50s, and Jones Road's tinted moisturizer is perfect for mature skin
Founded by cosmetics guru Bobbi Brown, Jones Road was engineered to simplify our makeup choices. Since its debut in 2020, many of its products have been created for busy women and to work well on mature skin — I think it's fair to say that over the last five years, the brand's luminous tints, balms, and foundation product launches have proved to glide over the skin with youth-imbuing properties. Now, a tinted moisturizer joins the anti-aging stable with aplomb. Designed to provide natural-looking coverage, the formula is touted for concealing redness and balancing skin tone for the days when you want to wear minimal makeup yet feel put together. The latest product was launched to fanfare and has been praised for excelling at smoothing fine lines and providing a blurring filter. To see if it lives up to its hype, I put it to the test, using it every day for two weeks. How I tested I tested the product for two weeks, replacing my usual foundation with the shade 'golden dore' every morning. I applied it after moisturizer and sunscreen, paying close attention to the consistency of the formula with its glide-on effect and the expert satin-looking finish. After putting pea-sized amounts into my hands, I then rubbed them together to warm up the formula before applying it all over my face and neck. I also assessed the formula's staying power and how it oxidized. Why you can trust IndyBest reviews Jane Druker is a beauty journalist who has recommended the best eye creams, serums, and night creams for our readers. Her particular area of expertise is how products perform on more mature skin, and she has factored this into her verdict of the Jones Road just enough tinted moisturizer while applying and wearing the formula to see how it fared day to day.
The Independent
27-05-2025
- Lifestyle
- The Independent
Jones Road's new tinted moisturiser delivers featherlight natural coverage
Founded by American cosmetics guru Bobbi Brown, Jones Road was engineered to simplify our make-up choices, and take the stress out of what make-up to wear. Since its debut in 2020, many of its products have been created for busy women and to work well on more mature skin – indeed, I think it's fair to say that over the last five years, the brand's luminous tints, balms and foundation product launches have proved to glide over the skin with youth-imbuing properties (yippee!). Now, the brand new just enough tinted moisturiser joins the anti-aging stable with aplomb. Designed to give natural-looking coverage, the formula is touted for concealing redness and balancing skin tone for those days when you are in a minimal make-up frame of mind or when that pre-Zoom, only-got-five-minutes-flat to get ready meeting panic hits. There are also 16 shades to choose from, so every skin is catered for. To see if the new launch lives up to its hype, I put it to the test. Keep reading for my full verdict. How we tested I tested the product for a 10-day period, replacing my usual foundation with the shade 'golden dore' every morning. It i sn't an SPF though, so I made sure to apply it after moisturiser and sunscreen. I paid close attention to the consistency of the formula with its glide-on effect and the expert satin looking finish. After putting pea sized amounts into my hands, I then rubbed them together to warm up the formula before applying all over my face and neck. I then washed it off in the evening with a cleanser. Why you can trust IndyBest reviews Jane Druker is a beauty writer who has recommended the best eye creams, serums and night creams for our readers. Particularly interested in whether products will perform well on more mature skin, Jane has factored this into her verdict of the Jones Road just enough tinted moisturiser, while applying and wearing the formula to see how it fares day to day.
Forbes
20-05-2025
- Entertainment
- Forbes
Gen X Beauty Embraces A Glow-Up: How The 45-Plus Community Is Thriving
Gen X beauty applies cream skincare to her face getty It was only a few years ago that the Gen X beauty community still lamented about being ignored by the industry. With the pandemic-era rise of TikTok and a new wave of youthful beauty influencers, even heritage brands that traditionally skewed older (Clinique, Lancome and Maybelline, for example) were itching to reach the younger crowd. Up to this point, Gen X-ers (classified as being born between the years of 1965 and 1980) were targeted by brands like Jones Road (a clean, minimalist line Bobbi Brown launched in 2020), Trinny London (advanced makeup and skincare from U.K. beauty and fashion veteran Trinny Woodall in 2017), and Laura Geller, self-proclaimed, 'makeup for mature skin' that launched in 2007. But there wasn't a movement. The so-called Gen X beauty community felt non-existent to the people who experienced it. In less than a year, newbies Sarah Creal, All Golden and Kleos+Klea have each risen to the occasion with sleek packaging, innovative formulas and relatable marketing for the 45-plus woman living her best life. Meanwhile, viral TikTok darling Charlotte Tilbury named 68-year-old Kim Cattrall as the face of its iconic Pillow Talk collection in March (she's a boomer, even better). According to a January 2025 report, 67% of women globally feel more confident as they age, with consumers over 45 expected to generate almost half of beauty value growth in the next 10 years. That consumer base is said to spend $279 billion per year on beauty, with this figure predicted to exceed more than $430 billion over the next decade. The report states that 37% of Gen X-ers feel younger than they are, with a passion for beauty products in the same vein as younger generations. In fact, 73% of Gen X consumers covered in the report don't have children living at home, and therefore wish to use their income on products for themselves, namely beauty. Of the entire beauty category, the report says this generation spends the most on beauty services ($89 billion) and skincare creams ($26 billion), citing Laura Geller and Nutrafol as the most sought after beauty brands by this group. 'The fact that most beauty brands are 'for everyone' is not helping this customer,' says Creal, a Tom Ford Beauty and Victoria Beckham Beauty veteran, who launched her eponymous line in Fall 2024. 'We created a brand formulated for the higher needs of babes 40-plus, that reflects back to them in our advertising and marketing so they can more realistically see what a product will look like on them. This is a destination brand that makes discovering products that will work for them easier to find. It creates a space to continue on the beauty journey with as much excitement, confidence, aspiration and fun as they had with beauty in their 20s.' Kim Cattrall poses with Charlotte Tilbury makeup as the face of the Pillow Talk collection Photo courtesy of Charlotte Tilbury Creal's products have earned the stamp of approval from controversial critic Jeffree Star, who praised the Back of the Cab mascara ($40) and Flex Concealer and Complexion Enhancer ($58) on TikTok. Beauty Matter's 2025 Person(s) of the Year, The Lipstick Lesbians, also shared love for the brand. Each critic, however, noted the products' steep price points, which stand out from other Gen X-targeted brands. 'I love this product,' said one-half of The Lipstick Lesbians, Alexis Androulakis, of the newly launched Just Like Paradise bronzer—which was formulated to smooth the skin's surface, deliver lasting hydration and support elasticity. 'It's more a question of, do I think it's practical for the everyday user who's going to burn through this? It may become a $50 investment for a bronzing step. It's really about how you want to spend your money. Make no mistakes, Sarah Creal is a luxury brand, and you're getting a luxury experience. And the price will reflect that.' Creal, too, is adamant you get what you pay for, as her SKUs are experiential. 'We wanted each product to convey the joy and efficacy that we pour into each formulation,' she explains. 'Our skincare and makeup products have the covetability and sexiness of fragrance design. We also made sure the products' design communicates a little bit about its purpose. That's why the hydrating Moisture Source Essence ($95) looks like a tall glass of water, the brightening Firm Offer Eye Cream ($95) looks like a lighter, and Brilliant Repair Shield SPF 50 ($64) looks like an orange sun. These were all intentional choices that speak directly to the consumer. It's also designed from a woman's perspective. We know what it's like to blindly rummage around in your makeup bag.' All Golden founder Sarah Kugelman also recognizes the importance of bringing life back into beauty for her demographic. Her products—which include firming eye patches, a pigment-restoring scalp treatment for grey hairs, and an award-winning peptide serum—feature clean, sleek, neutral packaging. 'I wanted to create a place for women to come for their specific needs, but not feel it was because they were old and washed up,' explains the founder, who also launched clean indie brand Skyn Iceland in 2005. 'They're just in a new phase of life. All Golden is filling the gap of products and brands focused on Gen X and boomers that's positive, empowering, sexy and vibrant. This is how these women feel, and it's how they want to be spoken to. It's been about anti-aging: fixing wrinkles and sags and bags. Yes, we have those problems, but we're more than just our sags and menopause. [Many of us] feel really good about ourselves. It's the marketing messaging and societal cues that have made us feel badly.' For Geller, it's been a long time coming. "The 50-plus community is finally being seen, heard and celebrated in the beauty industry in a long-overdue way,' she says. 'Women over 50 know what they want, and are embracing beauty on their own terms. It's important that brands create products specifically with mature skin in mind, offering hydrating makeup that works for drier skin and doesn't cake into wrinkles. It's heartening to see the industry finally embracing my age group.' In 2021, Geller, a former makeup artist, chose to exclusively feature women over 40 in all of her brand assets. She partnered with a handful of notable females, including Fran Drescher, Paulina Porizkova, Patricia Heaton, Kathy Najimy and Bethenny Frankel. In 2022, the brand launched National Mature Women's Day, a celebration to honor women over 40 all over the world. She also sells an entire line of 40-plus merch. Laura Geller Makeup Studio (Photo by Kyle Ericksen/WWD/Penske Media via Getty Images) Penske Media via Getty Images While women seemingly dominate the Gen X beauty space, men aren't entirely left out of the conversation. Decades-long product developer Ron Robinson (Clinique, Revlon, L'Oreal) captivated Gen Z's attention, thanks to his cosmetic chemist credit with Hailey Bieber's Rhode—but ultimately, Gen X beauty is his personal passion. And that's evident in his own brand BeautyStat, which he launched in 2019 with the elder millennial and Gen X consumer in mind. Made up of chemist-developed, dermatologist-approved formulas, the brand is best known for its Universal C Skin Refiner ($62), a pure vitamin C (L-ascorbic acid) solution at its optimal 20% concentration, protected from oxidation. 'We're really addressing that Gen X consumer, when a lot of other brands are glamorizing and focusing on Gen Z and millennial,' Robinson shared during a one-on-one chat last year. 'This Gen X consumer not only has the most disposable income, she's at the top of her game from a career perspective, she might be looking to date again, it might be her second marriage, her kids are grown and out of the house. And really, I want to shine a spotlight on this woman specifically. She's older. She has it all. She's experienced and wants skincare that can keep up with her.' Robinson has never understood how Gen X consumers are expected to fit the mold of Gen Z, for example, which has entirely different skincare concerns. 'People who I've worked with over the years, my family, they're Gen X consumers,' he said. 'And I'm like, why are we not speaking to them? Again, they've got the discretionary income. They have the power. Why are we not highlighting and showing them being real and sexy and confident and owning their beauty? [BeautyStat is] not forcing them to look like a Gen Z. And we're backing it up with science, clinical testing, results and actually showing. I can't believe some brands will talk about lines and wrinkles, but they're showing someone who doesn't have any.' BROOKLYN, NEW YORK - OCTOBER 21: Cosmetic Chemist & CEO at BeautyStat Ron Robinson attends BlogHer 21 Biz on October 21, 2021 in Brooklyn, New York. (Photo byfor BlogHer) Getty Images for BlogHer The industry isn't what it used to be. Even dating back to the beauty breakthrough of the pandemic, so much has evolved, making it an exciting time for cutting-edge innovation and next-gen packaging. Kleos+Klea, a nutrient-only skincare brand, is a prime example of taking an alternative route to development, as seen in its unique, synergistic, four-product collection that uses 413 targeted plant nutrients. 'Unlike aggressive treatments that can deplete skin health, our nutrient-rich formulations work harmoniously with the skin's processes, restoring essential elements often lacking in mature skin,' explained the brand's founder Tammy Demos, formerly of Osmosis and Cosmedix. 'We focus on holistic, preventative care that strengthens your skin's barrier, supports cellular function and promotes overall skin health.' This is just the beginning for advanced formulas, as other brands like Creal's will continue innovating for the color cosmetics side of things. 'It's not that this group doesn't know how to apply makeup, they do!' she says of her Gen X beauty community. 'It's just that often they're suffering from formula compatibility issues and they don't know it. We want them to know that their navigational nightmare of finding products that work for them is over.'
Yahoo
20-05-2025
- Climate
- Yahoo
Massive NJ wildfire that forced thousands to flee inferno could be state's largest in decades
New Jersey firefighters are still battling a massive blaze in the southern part of the state, which officials say could wind up being the largest wildfire in the Garden State in the last 20 years. The Jones Road Wildfire — which broke out Tuesday morning in Lacey and Ocean townships in Ocean County — now stands at 13,500 acres (21 square miles) burned and has been 50% contained, New Jersey Forest Fire Service said Wednesday evening. Evacuation orders have been entirely lifted for the 5,000 Lacey and Ocean Township residents, with zero injuries being reported as a result of the inferno, the agency reported. Multiple buildings and vehicles have been destroyed, but the massive conflagration is known to have only destroyed one commercial building thus far, NJFFS said. Both the Garden State Parkway and Route 9 have been reopened in both directions, according to officials. Road closures remain in effect for parts of Route 532, Bryant Road and Jones Road, NJFFS added. Air quality warning issued for NYC and Long Island as wildfire in NJ spreads to more than 13K acres Massive NJ wildfire that forced thousands to flee inferno could be state's largest in decades Evacuation orders lifted after fast-moving NJ wildfire shuts down major highway, prompts thousands to leave NJ wildfire prompts evacuation orders for thousands as blaze explodes in size, closes part of Garden State Parkway 19-year-old Joseph Kling appears in court, charged with arson for allegedly sparking massive NJ wildfire Power has been restored by Jersey Central Power & Light after the energy company cut electricity to 25,000 Garden Staters to protect firefighters in the field, the company said in a statement posted to Facebook. Officials estimate the fire might not be completely extinguished until at least Saturday, based on its current containment level and upcoming weather patterns in the area, which had been under a severe drought until recently. 'We expect that number to grow, that ultimately we will see a greater number of acres affected,' New Jersey Forest Fire Service Commissioner Shawn LaTourette said, noting that the cause of the fire is still under investigation. No residential structures have been burned, though over the course of fighting the fire some 1,300 were threatened. Helicopters were dropping water on hotspots throughout Wednesday, the Forest Service said, adding that 'burnout operations are improving and strengthening containment lines.' Bill Donnelly, chief of the New Jersey Forest Fire Service, pointed out the significant uptick in wildfire activity this year compared to 2024. 'This time last year, we were at 310 wildfires for a total of 315 acres burned,' Donnelly said. 'This year for the same period we're at 662 wildfires with 16,572 acres [26 square miles] burned.' Donnelly also noted that a fire in Vineland in Cumberland County that ignited over the weekend currently stands at 1,327 acres (2 square miles) burned and has been 80% contained. The Jones Road Wildfire forced thousands of residents to evacuate their homes and wound up closing down a 17-mile stretch of the Garden State Parkway, Route 9, Route 532, Lakeside Drive, Jones Road, Bryant Road and Route 72, according to the state forest fire agency.
