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The Star
27-04-2025
- Business
- The Star
Sabah nets RM4.5mil in sales at MATTA Fair
Visitors vieweng domestic travel package at the MATTA FAIR at MITEC in Kuala Lumpur. .—AZHAR MAHFOF/The Star. KOTA KINABALU: Sabah tourism players earned an impressive RM4.5mil in sales in this year's first MATTA Fair in Kuala Lumpur. Sabah Tourism Board (STB) chief executive officer Julinus Jeffery Jimit said this was a 46% increase compared to last year's fair, affirming Sabah's continued status as a preferred domestic travel destination. He said a total of 43 Sabah travel agents participated in the fair, providing a diverse array of tourism offerings ranging from adventure, culture and nature to community-based tourism. Julinus attributed the success to the dedication and active participation of Sabah's tour and travel agencies, which reflects Sabahan camaraderie in promoting the state's tourism industry together with STB. During the event, the STB booth, with the theme 'Explore Sabah Dulu Bah', encouraged visitors to redeem travel rebate vouchers of up to RM100 with every purchase, requiring a minimum RM600 deposit in a single receipt. To encourage visitors to choose community-based tourism (CBT) products, RM50 travel rebate vouchers per pax – as opposed to per package – were offered to CBT product buyers. STB kept the booth exciting with a virtual reality experience and daily activities to attract visitors and increase retention in the booth while a survey was also conducted to study domestic consumer behaviour. It debuted two local brands as well – Chanteek Borneo and Uinah – both of which received favourable responses. Chanteek Borneo showcased various clothing and textile designs with traditional Sabah motifs, while Uinah introduced the health benefits of its refreshing locally crafted drink made from ingredients harvested sustainably in Sabah. 'STB continued its strong commitment to enhancing its promotional efforts in domestic and international markets, including active participation in major travel events like the MATTA Fair. 'The effort echoes the 'Explore Sabah' campaign leading up to Visit Malaysia 2026,' Julinus added. He also launched the new Augmented Reality Map, available for both the Sabah map and Kota Kinabalu City map. Users can scan a barcode on the maps to unlock more information about key attractions. These maps offer an interactive experience, complete with helpful guidelines and animations. The latest promotional material is part of STB's initiatives to make exploring Sabah a more immersive, engaging and accessible experience. Physical copies of the map were also distributed to attendees at the fair. Currently, it is available for download from STB's official website. Last August, STB launched a digital careline chatbot called Avantang, which provides round-the-clock access to essential travel information and assistance. The facility is accessible from its website, WeChat account or WhatsApp number +6019-939 2121.
The Star
26-04-2025
- Business
- The Star
Sabah tourism earns RM4.5mil at MATTA Fair
KOTA KINABALU: Sabah tourism players earned an impressive RM4.5mil in sales at this year's first MATTA Fair in Kuala Lumpur from April 18 to April 20. This result marks a 46% increase from the same period at last year's Malaysian Association of Tour and Travel Agents (MATTA) fair, affirming Sabah's continued status as a preferred domestic travel destination. Sabah Tourism Board (STB) chairman Julinus Jeffery Jimit (pic) said 43 Sabah travel agents participated in the fair, offering a diverse range of tourism options, including adventure, culture, nature, and community-based tourism. He credited the success to the dedication and active participation of Sabah's tour and travel agencies, reflecting Sabahan camaraderie in promoting the state's tourism industry alongside STB. At the event, the STB booth's 'Explore Sabah Dulu Bah' theme encouraged visitors to redeem travel rebate vouchers up to RM100 with a minimum RM600 deposit in a single receipt. To promote community-based tourism (CBT) products, RM50 travel rebate vouchers per person were offered to CBT product buyers. STB kept the booth engaging with a virtual reality (VR) experience and daily activities to attract visitors and increase retention, while a survey studied domestic consumer behaviour. STB introduced two local brands from Sabah: Chanteek Borneo and Uinah, both receiving positive responses from MATTA Fair attendees. Chanteek Borneo showcased clothing and textiles featuring traditional Sabah motifs, while Uinah introduced a refreshing drink made from sustainably sourced local ingredients. 'STB continues its strong commitment to enhancing promotional efforts for Sabah in domestic and international markets, including active participation in major travel events like the MATTA Fair,' said Julinus. 'This effort echoes the STB 'Explore Sabah' campaign leading up to Visit Malaysia Year 2026,' he added. He also launched the new Augmented Reality Map (AR Map) for both Sabah and Kota Kinabalu City. Users can scan a barcode on the maps to unlock more information about key attractions, offering an interactive experience with helpful guidelines and animations. This latest promotional material is part of STB's initiatives to make exploring Sabah a more immersive, engaging, and accessible experience, said Julinus. Physical copies of the map were distributed at the MATTA Fair and are available for download from the Sabah Tourism Board's official website. Earlier, in August last year, STB launched a digital careline chatbot, called Avantang, providing round-the-clock access to essential travel information and assistance. This facility is accessible from the Sabah Tourism Board website, WeChat account, or WhatsApp number +6019-9392121.
Daily Express
26-04-2025
- Business
- Daily Express
Matta: Sabah nets RM4.5 million sales
Published on: Saturday, April 26, 2025 Published on: Sat, Apr 26, 2025 Text Size: Matta Fair crowds at the Sabah Tourism booth. Kuala Lumpur: Sabah's strong presence at the 2025 first edition of Matta Fair Kuala Lumpur from April 18 to 20 shows a significant increase in sales, with the highest amount recorded at RM4.5 million, a positive increase of 46 per cent from the same period last year. Some 43 Sabah travel agents participated in the fair, which was led by the Sabah Tourism Board (STB) as the anchor for promoting the destination in the Sabah zone. These encouraging responses affirmed Sabah's continued status as a preferred domestic travel destination, providing a diverse array of tourism offerings ranging from adventure, culture and nature to community-based tourism. STB also debuted two local brands from Sabah; Chanteek Borneo showcased various clothing and textile designs with traditional Sabah motifs, while Uinah introduced the health benefits of its refreshing locally crafted drink made from locally sourced ingredients harvested sustainably in Sabah. Both brands received favourable responses from the Matta Fair attendees. STB Chief Executive Officer, Julinus Jeffery Jimit, attributed the success to the dedication and active participation of Sabah's tour and travel agencies, which reflects the Sabahan camaraderie in promoting the state's tourism industry together with STB. Sabah Tourism continued its strong commitment to enhancing its destination promotional efforts for Sabah in the domestic and international markets, including active participation in major travel events like the Matta Fair. This effort echoes the STB 'Explore Sabah' campaign leading up to Visit Malaysia Year 2026. STB's booth theme, 'Explore Sabah Dulu Bah', encourages visitors to redeem travel rebate vouchers up to RM100 with every purchase requiring a minimum RM600 deposit in a single receipt. To encourage visitors to choose community-based tourism (CBT) products, RM50 travel rebate vouchers per pax as opposed to per package were offered to CBT product buyers. STB kept the booth exciting with a virtual reality (VR) experience and daily booth activities to attract visitors and increase retention in the booth. A survey was also conducted to study domestic consumer behaviour. Julinus also launched Sabah Tourism's new Augmented Reality Map (AR Map), available for both the Sabah Map and Kota Kinabalu City Map. Users can scan a barcode on the maps to unlock more information about key attractions. The maps offer an interactive experience, complete with helpful guidelines and animations. This latest promotional material is part of STB's initiatives to make exploring Sabah a more immersive, engaging and accessible experience. Physical copies of the map were distributed to attendees at the Matta Fair and are also currently available for download from the STB's official website. Earlier on, in August last year, Sabah Tourism launched a digital careline chatbot, called Avantang, which provides round-the-clock access to essential travel information and assistance. This facility is accessible from the Sabah Tourism website, WeChat account or WhatsApp number +6019-9392121. * Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss. * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
